Juicy Couture is an American casualwear and dress clothing

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...

based in

Arleta Arleta () is a neighborhood in the San Fernando Valley region of the city of Los Angeles, California, with a high percentage of Latino residents and of people born outside the United States. Geography Arleta is bordered by the Los Angeles distr ...

Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

. Best known for their iconic velour tracksuits which became a luxury staple in the 2000s, the company was founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997 and was later purchased by the Liz Claiborne fashion company in 2003. Juicy Couture has turned into a global seller with their signature velour tracksuits and other fashions that span clothing, denim, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and babywear.

History

Juicy Couture was started by two friends in 1997. Gela Nash (before marrying Duran Duran's John Taylor) and Pamela Skaist-Levy, both residing in Pacoima, California, decided to create their own fashion label, Travis Jeans, in 1989 selling maternity pants. In 1996 they changed the name to Juicy Couture. All Juicy Couture items are manufactured with the company signature

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wo ...

: two highland terriers holding a shield bearing three hearts and Love P&G (for Pamela and Gela). A crown lies on top along with a Juicy Couture flowing banner. From 1996, after establishing their company and needing to get public attention for the brand, Nash and Levy started to send their completed designs to celebrities. In 2001, the famous Juicy tracksuit was introduced and custom designed for Madonna; and Madonna turned the velour tracksuit into a trend. The public appearance of clothes worn by celebrities made the brand famous almost instantly. Madonna was the first big breakthrough celebrity endorsement for the company. Later, in 2004, the velour tracksuit once again became very popular among celebrities such as Jennifer Lopez, Britney Spears, and

Paris Hilton Paris Whitney Hilton (born February 17, 1981) is an American media personality, businesswoman, socialite, model, and entertainer. Born in New York City, and raised there and in Beverly Hills, California, she is a great-granddaughter of Conrad ...

. Juicy Couture then became a brand known around the world for the image of being the outfit of the "new money". Juicy Couture was a limited brand being available at few locations until the late 2000s. In 2003 Fifth & Pacific Companies, Inc. (formerly Liz Claiborne Inc.) acquired the company. On November 1, 2010, LeAnn Nealz was named president and chief creative officer. In this position, she would be responsible for all creative elements of the business including product design of the items, marketing and store design and reporting to Edgar Huber, chief executive officer of Juicy Couture. Former Vogue accessories director Michelle Sanders was also hired to handle new licenses for jewelry, handbags and swimwear. An informed "guesstimate" put Juicy sales at about $200 million in one year. '' Vogue'' noted the company's growing – even exploding – popularity, saying, "The time may have come when Seventh Avenue's lofty vantage point suddenly seems less relevant than the ground-level perspective of the designer as consumer."

Sale

On October 7, 2013, Fifth & Pacific, Inc. announced that they would sell Juicy Couture to

Authentic Brands Group Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, for which it partners with other companies to license and merchand ...

for $195 million. In June 2014, the company was reported to be closing all its stores in the United States, with the closure expected by the end of June 2015. The company's 60 international stores would remain operating. In September 2014, Juicy Couture began being sold in

Kohl's Kohl's (stylized in all caps) is an American department store retail chain, operated by Kohl's Corporation. it is the largest department store chain in the United States, with 1,165 locations, operating stores in every U.S. state except Haw ...

in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

. In 2021, JCPenney began selling ''Juicy'' by Juicy Couture.

References

External links

* * {{Portal bar, Los Angeles, Companies 1990s fashion 2000s fashion 2010s fashion 1997 establishments in California Arleta, Los Angeles Clothing brands of the United States Clothing companies established in 1997 Clothing companies based in Los Angeles Eyewear brands of the United States 2003 mergers and acquisitions 2013 mergers and acquisitions Authentic Brands Group