JUCY is a tourism company which was founded in

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

in 2001. JUCY is primarily a car and campervan hire business and also operates scenic cruises in

Milford Sound Milford Sound / Piopiotahi is a fiord in the south west of New Zealand's South Island within Fiordland National Park, Piopiotahi (Milford Sound) Marine Reserve, and the Te Wahipounamu World Heritage site. It has been judged the world's top t ...

, and Snoozes in

Auckland Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The most populous urban area in the country and the fifth largest city in Oceania, Auckland has an urban population of about ...

central, Queenstown, and

Christchurch Christchurch ( ; mi, Ōtautahi) is the largest city in the South Island of New Zealand and the seat of the Canterbury Region. Christchurch lies on the South Island's east coast, just north of Banks Peninsula on Pegasus Bay. The Avon Rive ...

History

JUCY was founded by Auckland brothers Tim and Dan Alpe in 2001 with 35 cars. Their father, Chris Alpe, founded Maui campervans in the 1980s. The business was operated from a small garage in Parnell,

, New Zealand. In 2003, JUCY launched their custom built campervans for hire in New Zealand. JUCY also built its own manufacturing plant in Auckland. In 2008, JUCY launched a fleet of 100 JUCY compact campervans for hire in Australia. Five years later in 2013, JUCY opened operations in Australia and by 2015 had a fleet of over 500 vehicles for hire. In 2012, JUCY opened offices in the United States, initially offering larger motorhomes for hire. In 2015, JUCY offered 200 campervans for hire in three locations across the West Coast of the United States:

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

, &

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...

. In 2016, JUCY bought a 50 percent stake in Yourdrive, a peer-to-peer car rental business in NZ. In 2018, JUCY invested in its very first electric campervan.

Cruise boat

Late in 2007, JUCY bought into Cruise Milford Sound Limited, acquiring 51% of the business which operated cruises on the Milford Adventurer boat in Milford Sound, New Zealand. The business ran as Cruize Milford until May 2011 when it was fully rebranded as JUCY Cruize, with coach services from Queenstown and Te Anau complementing the Milford Sound Cruises. Reflecting the success achieved through the JUCY rebrand, in 2013, JUCY Cruize bought a 24m catamaran, The Maiden of Milford, fro
Southern Discoveries
with a capacity of 200, and soon after sold the Milford Adventurer back to a new company called Cruise Milford NZ Ltd, created by a pair of the original owners of the first Cruise Milford incarnation. As part of the customer experience, Jucy Cruise joined forces with Pita Pit and offered Milford Sound's only on-board fast food restaurant. In 2016, JUCY purchased a second cruise boat in the Milford Sound, The Gem of the Sounds. The Gem is a luxury cruise boat which set sail in 2017

Accommodation

In 2010, JUCY Hotel opened in Auckland Central. JUCY Hotel was rebranded JUCY Snooze in 2015. A second JUCY Snooze opened in Christchurch, NZ in 2016 as a pod hotel. In April 2018 JUCY opened Queenstown Snooze with a rooftop restaurant and bar.

Awards

The company was named winner of the AUT Business School Most Innovative Business Model in International Business. JUCY was nominated in two categories; ANZ Best Business and AUT Business School Most Innovative Business Model in International Business, and was named joint winner along with NZ Merino.

References

External links

* {{authority control Car rental companies of New Zealand Companies based in Auckland New Zealand companies established in 2001 Transport companies established in 2001 Travel and holiday companies of New Zealand