José Serra
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José Serra Chirico (; born 19 March 1942) is a Brazilian politician who has served as a Congressman, Senator, Minister of Planning, Minister of Health,
Mayor of São Paulo In many countries, a mayor is the highest-ranking official in a municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilities of a mayor as well as ...
, Governor of São Paulo state, and Minister of Foreign Affairs of Brazil.


Early life

José Serra was born in the
São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaW ...
neighbourhood of Mooca to Francesco Serra, an
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immigrant from Corigliano Calabro,
Calabria , population_note = , population_blank1_title = , population_blank1 = , demographics_type1 = , demographics1_footnotes = , demographics1_title1 = , demographics1_info1 = , demographics1_title2 ...
, and Serafina Chirico, a Brazilian born to
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
parents. Serra comes from a
lower middle class In developed nations around the world, the lower middle class is a subdivision of the greater middle class. Universally, the term refers to the group of middle class households or individuals who have not attained the status of the upper midd ...
family. His father was semi-illiterate and worked as a fruit vendor in a market of São Paulo, but he was able to enroll his only child in college. In the early 1960s, he was a prominent member of the socio-political movement Ação Popular which opposed the conservative political system that existed at the time. Serra interrupted his studies in engineering at age 22 and left the country in 1964, after the coup that established the military government in Brazil. Serra came to the attention of the authorities having served as President of the União Nacional dos Estudantes (UNE), (National Student Union) which opposed the existing conservative regime while he was a 4th year engineering student at the Polytechnic School at the
University of São Paulo The University of São Paulo ( pt, Universidade de São Paulo, USP) is a public university in the Brazilian state of São Paulo. It is the largest Brazilian public university and the country's most prestigious educational institution, the bes ...
. José Serra was in exile from 1964 to 1978 in Bolivia, France, Chile, and the United States. In Chile, he did his master's degree in Economics and taught economics at the
University of Chile The University of Chile ( es, Universidad de Chile) is a public research university in Santiago, Chile. It was founded on November 19, 1842, and inaugurated on September 17, 1843.
(Universidad de Chile). There he also married Monica Allende (1967), then a top ballerina at the National Ballet of Chile. They had two children, Veronica (1969) and Luciano (1973). In the United States José Serra was awarded a Masters and Ph.D. in economics at
Cornell University Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to tea ...
(
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) and later spent 2 years at the
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in
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. On returning to Brazil after the political amnesty in 1978, Serra lectured in economics at the
University of Campinas The State University of Campinas ( pt, Universidade Estadual de Campinas), commonly called Unicamp, is a public research university in the state of São Paulo, Brazil. Unicamp is consistently ranked among the top universities in Brazil and ...
, did research for Cebrap, and wrote for the newspaper Folha de S. Paulo.


Political career

In 1982 he was appointed São Paulo's State Secretary for Economics and Planning under
Franco Montoro André Franco Montoro (; 14 July 1916 – 16 July 1999) was a Brazilian politician and lawyer. He was born in São Paulo as the son of André de Blois Montoro and Tomásia Alijostes. He was a senator and governor of São Paulo. He was a member ...
's governorship, and became an influential secretary of Montoro's government. In 1986 and 1990 he was elected and then reelected to Congress. In 1994 he was elected Senator for the State of São Paulo with more than 6.5 million votes. His first bid for the mayorship of the City of São Paulo came in 1988 in an election won for the Worker's Party (PT) by Luiza Erundina. He ran again in 1996, resigning as Minister of Planning to participate in the election for mayor, which was won by Celso Pitta. Pitta was the designated successor of mayor Paulo Maluf, who headed the right-wing populist Progressive Party (PP). After another stint as minister in the federal government, Serra ran for president on behalf of the PSDB party in 2002. He was beaten by four-time candidate and PT founder
Luiz Inácio Lula da Silva Luiz Inácio Lula da Silva (; born Luiz Inácio da Silva; 27 October 1945), known mononymously as Lula, is a Brazilian politician, trade unionist, and former metalworker who is the president-elect of Brazil. A member of the Workers' Party ...
in the second round. In every elections since 1988 Serra represented the
Brazilian Social Democracy Party The Brazilian Social Democracy Party ( pt, Partido da Social Democracia Brasileira, PSDB), also known as the Brazilian Social Democratic Party or the Party of Brazilian Social Democracy,. is a political party in Brazil. As the third largest par ...
(PSDB), which he helped found in 1988 alongside former and future São Paulo State governors Franco Montoro and Mario Covas and future Brazilian president
Fernando Henrique Cardoso Fernando Henrique Cardoso (; born 18 June 1931), also known by his initials FHC (), is a Brazilian sociologist, professor and politician who served as the 34th president of Brazil from 1 January 1995 to 31 December 2002. He was the first Brazi ...
, from a split in the
Brazilian Democratic Movement Party The Brazilian Democratic Movement ( pt, Movimento Democrático Brasileiro, MDB) is a Brazilian political party. It is considered a " big tent party" and it is one of the parties with the greatest representation throughout the national territory, ...
(PMDB). PSDB was seen as a coalition of democrats, liberals and social democrats with more centrist outlook than the leftist Workers' Party (PT) of presidents Lula da Silva and
Dilma Rousseff Dilma Vana Rousseff (; born 14 December 1947) is a Brazilian economist and politician who served as the 36th president of Brazil, holding the position from 2011 until her impeachment and removal from office on 31 August 2016. She is the first ...
. Both parties have great support in São Paulo state, but the state has been governed by the PSDB since 1994. Serra came to political prominence under
Fernando Henrique Cardoso Fernando Henrique Cardoso (; born 18 June 1931), also known by his initials FHC (), is a Brazilian sociologist, professor and politician who served as the 34th president of Brazil from 1 January 1995 to 31 December 2002. He was the first Brazi ...
's presidency (1994–2002), when he was appointed minister of planning, and later minister of health. During Serra's tenure in the Health Ministry, the
generic drug A generic drug is a pharmaceutical drug that contains the same chemical substance as a drug that was originally protected by chemical patents. Generic drugs are allowed for sale after the patents on the original drugs expire. Because the active c ...
industry, which gave wider access to medicines to a poor population, and ANVISA, the Brazilian food and drug regulatory agency, were both created. All forms of tobacco advertising were banned, and cigarette packages were required to display images of smoking-related diseases.


Mayor of São Paulo

Serra was elected mayor of São Paulo in 2004, defeating incumbent Marta Suplicy in the second round. Serra created the
Virada Cultural Virada Cultural Paulistana is the biggest 24-hour festival in the world, that began in 2005 and occurs annually (usually during the month of May) in the city of São Paulo, Brazil. Events at the Virada Cultural include various live music concerts, f ...
, a 24-hour cultural festival inspired by the French
Nuit Blanche Nuit Blanche () (White Night) is an annual all-night or night-time arts festival of a city. A Nuit Blanche typically has museums, private and public art galleries, and other cultural institutions open and free of charge, with the centre of the ...
. He also established the Bilhete Único system in the São Paulo Metro subway system. Serra sought nomination as the PSDB candidate for president in the 2006 elections, but on March 14, 2006, decided to run instead for governor of the state of São Paulo. He resigned as mayor of São Paulo, although he had signed a pledge to finish his four-year term.
Gilberto Kassab Gilberto Kassab ( or ; born 12 August 1960) is a Brazilian politician and former mayor of São Paulo. His term ended in 2012. A civil engineer and economist, one of the most famous Brazilians of Syrian descent, Kassab took over from José Serra, ...
, the deputy mayor, took office and remained the mayor until 2012. Serra won the governor's race and on January 1, 2007, took office as the Governor of São Paulo State.


Controversy


Subway cartel

Cases of
corruption Corruption is a form of dishonesty or a criminal offense which is undertaken by a person or an organization which is entrusted in a position of authority, in order to acquire illicit benefits or abuse power for one's personal gain. Corruption m ...
and cartel formation involving José Serra are relatively old, both in Brazil and abroad. Two interlinked controversies: *the so-called
Alstom Alstom SA is a French multinational corporation, multinational rolling stock manufacturer operating worldwide in rail transport markets, active in the fields of passenger transportation, signalling, and locomotives, with products including the A ...
case,''THE_FRENCH_CONNECTION:_Did_Alstom_Bribe_like_Siemens
?''.html" ;"title="Siemens">''THE FRENCH CONNECTION: Did Alstom Bribe like Siemens
?''">Siemens">''THE FRENCH CONNECTION: Did Alstom Bribe like Siemens
?''by Jürgen Dahlkamp, Jörg Schmitt and Stefan Simons. ''Spiegel Online International'', 7 de janeiro de 2008.
*Collusion between companies in the construction of the São Paulo subway.


Brazilian oil fields

Serra's campaign was supported by American oil companies such as Exxon Mobil and
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. He secretly promised to sell the rights to Brazil's newest petroleum discoveries in the pre-salt layer to those companies, reversing the model of da Silva. Serra ended state-owned oil company
Petrobras Petróleo Brasileiro S.A., better known by the portmanteau Petrobras (), is a state-owned Brazilian multinational corporation in the petroleum industry headquartered in Rio de Janeiro, Brazil. The company's name translates to Brazilian Petrole ...
' role as the chief operator of the pre-salt oil fields, which have an estimated value of three trillion dollars – twice the size of Brazil's
gross domestic product Gross domestic product (GDP) is a monetary measure of the market value of all the final goods and services produced and sold (not resold) in a specific time period by countries. Due to its complex and subjective nature this measure is of ...
(GDP).
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released several documents showing that Serra promised protection to
Chevron Chevron (often relating to V-shaped patterns) may refer to: Science and technology * Chevron (aerospace), sawtooth patterns on some jet engines * Chevron (anatomy), a bone * '' Eulithis testata'', a moth * Chevron (geology), a fold in rock la ...
in order to transfer control from
Petrobras Petróleo Brasileiro S.A., better known by the portmanteau Petrobras (), is a state-owned Brazilian multinational corporation in the petroleum industry headquartered in Rio de Janeiro, Brazil. The company's name translates to Brazilian Petrole ...
in case of election victory.


Role in Brazilian politics today

Serra was the presidential candidate of the incumbent
Brazilian Social Democracy Party The Brazilian Social Democracy Party ( pt, Partido da Social Democracia Brasileira, PSDB), also known as the Brazilian Social Democratic Party or the Party of Brazilian Social Democracy,. is a political party in Brazil. As the third largest par ...
(PSDB) party in
2002 File:2002 Events Collage.png, From left, clockwise: The 2002 Winter Olympics are held in Salt Lake City; Queen Elizabeth The Queen Mother and her daughter Princess Margaret, Countess of Snowdon die; East Timor gains East Timor independence, indepe ...
, an election he lost to
Luiz Inácio Lula da Silva Luiz Inácio Lula da Silva (; born Luiz Inácio da Silva; 27 October 1945), known mononymously as Lula, is a Brazilian politician, trade unionist, and former metalworker who is the president-elect of Brazil. A member of the Workers' Party ...
(Lula). In 2004, he was elected mayor of São Paulo in a run-off election with 55% of the votes after he signed a public commitment to stay in office for the full term. Nevertheless, he resigned after 15 months to run for governor of São Paulo in
2006 File:2006 Events Collage V1.png, From top left, clockwise: The 2006 Winter Olympics open in Turin; Twitter is founded and launched by Jack Dorsey; The Nintendo Wii is released; Montenegro votes to declare independence from Serbia; The 2006 ...
, and was elected in the first round with almost 60% of the vote. Serra announced another run for the Brazilian presidency as the PSDB candidate in the 2010 elections. He received support from his party, as well as the Socialist People's Party (PPS) and the Democrats (DEM). His primary opposition in the election was Workers' Party (PT) candidate
Dilma Rousseff Dilma Vana Rousseff (; born 14 December 1947) is a Brazilian economist and politician who served as the 36th president of Brazil, holding the position from 2011 until her impeachment and removal from office on 31 August 2016. She is the first ...
. Serra's candidacy received support from ''
O Estado de S. Paulo ''O Estado de S. Paulo'' (; ), also known as ''Estadão'' (; ), is a daily newspaper published in São Paulo, Brazil. It is the third largest newspaper in Brazil, and its format changed from broadsheet to berliner on October 17, 2021. It has t ...
'' and British newspaper ''
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...
''. In the first-round voting October 3, 2010, an unexpectedly strong showing from
Green Party A green party is a formally organized political party based on the principles of green politics, such as social justice, environmentalism and nonviolence. Greens believe that these issues are inherently related to one another as a foundation f ...
candidate
Marina Silva Maria Osmarina da Silva Vaz de Lima (born 8 February 1958) is a Brazilian politician and environmentalist. She is the founder and former spokeswoman for the Sustainability Network Party (REDE). During her political career, Silva served as a sen ...
forced a second round run-off election between Serra and Rousseff on October 31, 2010, which Rousseff won 56% to 44%. In February 2012, Serra announced he would run for mayor of São Paulo, which would have resulted in his second non-consecutive term, though he had left the first one before it ended. In the
second round The second (symbol: s) is the unit of time in the International System of Units (SI), historically defined as of a day – this factor derived from the division of the day first into 24 hours, then to 60 minutes and finally to 60 seconds each ...
of the 2012 municipal elections he was defeated by
Fernando Haddad Fernando Haddad (born 25 January 1963) is a Brazilian academic and politician who has served as the Brazilian Minister of Finance since 1 January 2023. He was previously the List of mayors of São Paulo, Mayor of São Paulo from 2013 to 2016. He ...
, the Workers' Party candidate.


See also

*
List of foreign ministers in 2017 This is a list of foreign ministers in 2017. Africa * *#Ramtane Lamamra (2013–2017) *#Abdelkader Messahel (2017–2019) * - *#Georges Rebelo Chicoti (2010–2017) *#Manuel Domingos Augusto (2017–2020) * - Aurélien Agbénonci (2016–prese ...
*
Michel Temer Michel Miguel Elias Temer Lulia (; born 23 September 1940) is a Brazilian politician, lawyer and writer who served as the 37th president of Brazil from 31 August 2016 to 31 December 2018. He took office after the impeachment and removal from off ...
* Energy in Brazil


References


External links


São Paulo 2004 mayoral race pages
*http://citymayors.com/mayors/saopaulo_mayor.html Profile on CityMayors.com , - , - , - , - , - {{DEFAULTSORT:Serra, Jose 1942 births Brazilian economists Brazilian people of Italian descent Brazilian people of Calabrian descent Brazilian Social Democracy Party politicians Candidates for President of Brazil Cornell University alumni Foreign ministers of Brazil Government ministers of Brazil Governors of São Paulo (state) Living people Mayors of São Paulo People from São Paulo People of Calabrian descent State University of Campinas faculty University of São Paulo alumni University of Chile alumni