Jonah Peretti
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Jonah H. Peretti (born January 1, 1974) is an
Internet entrepreneur An Internet entrepreneur is an owner, founder or manager of an Internet-based business. This list includes Internet company founders and people brought on to companies for their general business or accounting acumen, as is the case with some Chie ...
, a co-founder and the
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
of
BuzzFeed BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Ken ...
, co-founder of ''
The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
'', and developer of
reblogging Reblogging (or, in Twitter parlance, retweeting) is the mechanism in blogging which allows users to repost the content of another user's post with an indication that the source of the post is another user. It was first developed by Jonah Peretti ...
under the project "Reblog".


Education and early career

Peretti was born in California and raised in
Oakland, California Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast of the United States, West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third ...
. His father, a
criminal defense lawyer A criminal defense lawyer is a lawyer (mostly barristers) specializing in the defense of individuals and companies charged with criminal activity. Some criminal defense lawyers are privately retained, while others are employed by the various ...
and
painter Painting is the practice of applying paint, pigment, color or other medium to a solid surface (called the "matrix" or "support"). The medium is commonly applied to the base with a brush, but other implements, such as knives, sponges, and ai ...
, is of
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
and
English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...
descent and his mother (''née'' Cherkin), a
schoolteacher A teacher, also called a schoolteacher or formally an educator, is a person who helps students to acquire knowledge, competence, or virtue, via the practice of teaching. ''Informally'' the role of teacher may be taken on by anyone (e.g. wh ...
, is
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
. His stepmother was
African-American African Americans (also referred to as Black Americans and Afro-Americans) are an Race and ethnicity in the United States, ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American ...
. He attended
The College Preparatory School The College Preparatory School (CPS or College Prep) is a four-year private high school in Oakland, California. The school's motto is ''Mens Conscia Recti'', a Latin phrase adapted from Virgil's ''Aeneid'' that means "a mind aware of what is r ...
in Oakland, followed by the
University of California, Santa Cruz The University of California, Santa Cruz (UC Santa Cruz or UCSC) is a public university, public Land-grant university, land-grant research university in Santa Cruz, California. It is one of the ten campuses in the University of California syste ...
, where he graduated with a degree in
environmental studies Environmental studies is a multidisciplinary academic field which systematically studies human interaction with the environment. Environmental studies connects principles from the physical sciences, commerce/economics, the humanities, and social ...
in 1996. He taught
computer science Computer science is the study of computation, automation, and information. Computer science spans theoretical disciplines (such as algorithms, theory of computation, information theory, and automation) to Applied science, practical discipli ...
classes at
Isidore Newman School Isidore Newman School is a private, nondenominational, co-educational college preparatory school located on an campus in the uptown section of New Orleans, Louisiana. Jeré Longman of ''The New York Times'' described Isidore Newman as "one of ...
in
New Orleans New Orleans ( , ,New Orleans
Merriam-Webster.
; french: La Nouvelle-Orléans , es, Nuev ...
, in the mid-1990s. He received a
master's degree A master's degree (from Latin ) is an academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice.
from the
MIT Media Lab The MIT Media Lab is a research laboratory at the Massachusetts Institute of Technology, growing out of MIT's Architecture Machine Group in the School of Architecture. Its research does not restrict to fixed academic disciplines, but draws from ...
in 2001. While at MIT, his email exchange with
Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...
over a request to print "
sweatshop A sweatshop or sweat factory is a crowded workplace with very poor, socially unacceptable or illegal working conditions. Some illegal working conditions include poor ventilation, little to no breaks, inadequate work space, insufficient lighting, o ...
" on custom order shoes went viral. In 2013, it came to light that after graduating from the University of California, Santa Cruz in 1996, Peretti published an article titled "Capitalism and Schizophrenia" in ''Negations,'' a Texas-based journal of critical theory. The paper demonstrated the "psychological link between one-dimensionality and advertising".


Career

Peretti co-founded ''
The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
'' along with
Kenneth Lerer Kenneth Lerer is an American businessman and a media executive. He was the chairman and co-founder of ''The Huffington Post'', an American news website acquired by Aol in 2011. Lerer is also a managing director of Lerer Hippeau Ventures, and chai ...
,
Andrew Breitbart Andrew James Breitbart (; February 1, 1969 – March 1, 2012) was an American conservative journalist, and political commentator who was the founder of ''Breitbart News'' and a co-founder of ''HuffPost''. After helping in the early stages of '' ...
and
Arianna Huffington Arianna Stassinopoulos Huffington (née Ariadnē-Anna Stasinopoúlou, el, Αριάδνη-Άννα Στασινοπούλου ; born July 15, 1950) is a Greek-American author, syndicated columnist and businesswoman. She is a co-founder of ''Th ...
in 2005. He left ''The Huffington Post'' in 2011 after it was bought by
AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017 ...
for $315 million. In 2005, Peretti hosted the Contagious Media Showdown at Eyebeam in New York City, where he worked as director of the R&D Lab from 2001 to 2006. During the process Peretti developed the concept of the "Bored-at-Work Network", which he supposes to be larger than some major television network audiences. Peretti founded the "Internet popularity contest" site
BuzzFeed BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Ken ...
in November 2006. After leaving ''The Huffington Post'', Peretti began working at BuzzFeed full-time. While originally known for its mix of
internet meme An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...
s and
listicle In journalism and blogging, a listicle is an article that is structured as a list, which is often fleshed out with additional text relating to each item. A typical listicle will prominently feature a cardinal number in its title, with subsequent su ...
s, the site was the first to break the news that
John McCain John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American politician and United States Navy officer who served as a United States senator from Arizona from 1987 until his death in 2018. He previously served two terms ...
would endorse
Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American politician, businessman, and lawyer serving as the junior United States senator from Utah since January 2019, succeeding Orrin Hatch. He served as the 70th governor of Massachusetts f ...
in the
2012 Republican Primary Voters of the Republican Party elected state delegations to the 2012 Republican National Convention in presidential primaries. The national convention then selected its nominee to run for President of the United States in the 2012 presidentia ...
. The site continued to grow afterward, raising over $35 million in funding from investors the next year. In August 2014, the site raised another $50 million from the
venture capital firm Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which hav ...
Andreessen Horowitz Andreessen Horowitz (also called a16z, legal name AH Capital Management, LLC) is a private American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California. Andreessen ...
, more than doubling its previous rounds of funding. The site was valued at $850 million by Andreessen Horowitz. In 2019, Peretti announced that BuzzFeed would be cutting its overall workforce by 15 percent. Peretti said he wanted to reduce costs without resorting to additional fundraising. Its remaining workforce then officially unionized, their first successful fight being over laid-off staffers getting their earned paid time off. In 2021 at a virtual company meeting, Peretti, as BuzzFeed's chief executive, fired 47 employees at
Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
in a controversial manner, sending a virtual meeting password "spr!ngisH3r3" to laid-off employees. The HuffPost Union, which is affiliated with the Writers Guild of America East, said in a statement that the layoffs had affected 33 of its members, nearly a third of the local union. Under Peretti's leadership, Buzzfeed has lost about $10 million annually.


Personal life

He is the elder brother of
comedian A comedian or comic is a person who seeks to entertain an audience by making them laugh. This might be through jokes or amusing Amusement is the state of experiencing humorous and entertaining events or situations while the person or a ...
, actress and writer
Chelsea Peretti Chelsea Vanessa Peretti (born February 20, 1978) is an American comedian, actress, television writer, singer, and songwriter. She is best known for portraying Gina Linetti in the comedy series ''Brooklyn Nine-Nine'' and writing for ''Parks and R ...
. He is married to blogger Andrea Harner, with whom he has twin sons.


References

{{DEFAULTSORT:Peretti, Jonah 1974 births American Internet celebrities Living people American people of Italian descent American people of Jewish descent American people of English descent Massachusetts Institute of Technology alumni 21st-century American businesspeople University of California, Santa Cruz alumni HuffPost American media executives BuzzFeed people