Joe Ruback, better known as License Plate Guy (born June 7, 1969), is a fan of the New York Giants, best known for the

license plates A vehicle registration plate, also known as a number plate (British English), license plate (American English), or licence plate (Canadian English), is a metal or plastic plate attached to a motor vehicle or trailer for official identificat ...

he wears at each game and his presence at most Giants games in general. Ruback went to all 283 games (272 regular season and eleven playoff games) the team played at Giants Stadium. He has attended every Giants home and away game since 2000, except during the 2020 NFL season in which fans were not permitted to attend due to the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...

. Ruback first wore a plate to a game when he was 16, but the tradition of license plates did not become what it is now until the last decade. He now boasts a collection of over 100 Giants-themed plates. Young LPG

Joe Ruback has made several appearances on ''The Boomer & Carton'' radio show on WFAN in New York. Ruback has become a fan favorite, but prides himself as "an average fan" and can be seen before every game (home and away) in the parking lot taking pictures with fans.. Joe has also been featured on

NFL Network NFL Network (occasionally abbreviated on-air as NFLN) is an American sports-oriented pay television network owned by the National Football League (NFL) and is part of NFL Media, which also includes NFL.com, NFL Films, NFL Mobile, NFL Now and NF ...

and Good Day New York.

Philanthropy

Ruback participates in many off the field philanthropic endeavors including "Pink Tailgate" raising money and awareness for breast cancer and those affected. In 2017, Ruback organized a charity softball game to raise money for the Tom Coughlin Jay Fund. Working with

Landon Collins Landon Alexander Collins (born January 10, 1994) is an American football safety and linebacker for the New York Giants of the National Football League (NFL). He played college football at Alabama, where he was a part of the team that won the 201 ...

, who headlined the event, a softball match was organized between current and past Giants team members. The event also featured a dodgeball game and a home run derby. In 2021, Ruback began an initiative to collect and redistribute unused tickets to other Giants fans, aiming for a higher turnout at

MetLife Stadium MetLife Stadium is a multi-purpose stadium at the Meadowlands Sports Complex in East Rutherford, New Jersey, 5 mi (8 km) west of New York City. Opened in 2010 to replace Giants Stadium, it serves as the home for the New York Giants a ...

. The program received media attention and contributions from players Darnay Holmes and Logan Ryan.

Legal issues

Ruback was arrested on possible affiliation of loan sharking, extortion, and grand larceny; however charges in a 2014 case were dropped in 2016. The New York Giants have stated they have no affiliation with Ruback and he does not represent the New York Giants in any capacity.

References

{{DEFAULTSORT:License Plate Guy Living people New York Giants Spectators of American football Vehicle registration plates of the United States 1969 births

Philanthropy

Legal issues

See also

References