Jodee Rich
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John David "Jodee" Rich (born 1960) is an
Australian Australian(s) may refer to: Australia * Australia, a country * Australians, citizens of the Commonwealth of Australia ** European Australians ** Anglo-Celtic Australians, Australians descended principally from British colonists ** Aboriginal A ...
businessman. He was a founder of the defunct mobile phone provider One.Tel and the software distributor Imagineering Australia. He is now the CEO and founder of
social analytics Social analytics is a philosophical perspective developed since the early 1980s by the Danish idea historian and philosopher Lars-Henrik Schmidt Lars-Henrik Schmidt (27 August 1953 – 10 September 2021) was a Danish History of Ideas, idea-histo ...
and
influence Influence or influencer may refer to: *Social influence, in social psychology, influence in interpersonal relationships ** Minority influence, when the minority affect the behavior or beliefs of the majority *Influencer marketing, through individ ...
measurement provider PeopleBrowsr and the creator of new TLDs dotCEO, dotBest and dotKred.


Background and education

Rich was born to a German Jewish father, Steven Rich, who, in 1963, settled in Australia to manage Hunter Douglas, a
Venetian blind A window blind is a type of window covering. There are many different kinds of window blinds which use a variety of control systems. A typical window blind is made up of several long horizontal or vertical slats of various types of hard mate ...
manufacturer, and his wife, Gail, born in Australia. Steven Rich went on to create the Traveland travel agency, was the deputy chairman of the Salvation Army in 1971 and was awarded an
Order of Australia The Order of Australia is an honour that recognises Australian citizens and other persons for outstanding achievement and service. It was established on 14 February 1975 by Elizabeth II, Queen of Australia, on the advice of the Australian Gov ...
in 2001. Steven Rich subsequently created Focus Publishing. Rich wrote his first software programme on punch cards in 1972 at the age of 12. He was educated at Cranbrook School in Bellevue Hill, Sydney. During his Cranbrook days Rich started a business renting
fish tank An aquarium (plural: ''aquariums'' or ''aquaria'') is a vivarium of any size having at least one transparent side in which aquatic plants or animals are kept and displayed. fishkeeping, Fishkeepers use aquaria to keep fish, invertebrates, amp ...
s. Chenoweth 2006: 257 At Cranbrook he met
Rodney Adler Rodney Stephen Adler (born 19 August 1959) is an Australian whose family founded the FAI Insurances group, of which he became chief executive in 1989, and which was at one stage Australia's third largest general insurer. Adler became a director of ...
, who would go on to become a director of One.Tel. In 1980 Rich developed a commodity analysis system on 64k Apple II, which he later sold to investment banks. He studied Accounting, Economics and Computer Science at
University of Sydney The University of Sydney (USYD), also known as Sydney University, or informally Sydney Uni, is a public research university located in Sydney, Australia. Founded in 1850, it is the oldest university in Australia and is one of the country's ...
, graduating in 1981 with a
Bachelor of Economics The Bachelor of Economics (BEc or BEcon), or the "Bachelor of Applied Economics", is a bachelor's degree awarded by many universities and colleges for completion of an undergraduate program in economics, econometrics, or applied economics; th ...
. In 1987, Rich married Maxine Brenner, a corporate lawyer who has sat on the board of a public company, Neverfail Springwater, and has served as a member of the Takeovers Panel, a government body involved in the resolution of sharemarket disputes.


Corporate achievements


Imagineering

In 1981, Rich launched Imagineering Australia and the company was floated in 1987. Shares in Imagineering peaked at $8 but the company sold to a Hong Kong group for 10c a share in 1990.


One.Tel

Rich formed One.Tel, a service provider of
GSM The Global System for Mobile Communications (GSM) is a standard developed by the European Telecommunications Standards Institute (ETSI) to describe the protocols for second-generation ( 2G) digital cellular networks used by mobile devices such ...
mobile and long-distance calls, in Australia in 1995 (with
James Packer James Douglas Packer (born 8 September 1967) is an Australian billionaire businessman and investor. Packer is the son of Kerry Packer , a media mogul, and his wife, Roslyn Packer . He is the grandson of Sir Frank Packer. He inherited control ...
as a shareholder) competing against
Telstra Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services. It is a member of the S&P/ASX 20 ...
and
Optus Singtel Optus Pty Limited (commonly referred to as Optus) is an Australian telecommunications company headquartered in Macquarie Park, New South Wales, Australia. It is a wholly owned subsidiary of Singaporean telecommunications company Singte ...
. The company acquired a GSM operation for $500 million in 2000. One.Tel Australia was placed in administration in May 2001. One.Tel UK was sold to Centrica for $200 million and later to
Carphone Warehouse The Carphone Warehouse Limited was a mobile phone retailer based in London, United Kingdom. In August 2014 the company became a subsidiary of Currys plc (previously named "Dixons Carphone"), which was formed by the merger of its former parent Ca ...
who retired the brand in favour of its TalkTalk brand. Beginning in December 2001, Rich was the defendant in legal proceedings brought by the
Australian Securities & Investments Commission The Australian Securities and Investments Commission (ASIC) is an independent commission of the Australian Government tasked as the national corporate regulator. ASIC's role is to regulate company and financial services and enforce laws to pro ...
(ASIC). During the case, known as
ASIC v Rich ''Australian Securities and Investments Commission v Rich'', was one of the biggest civil cases in NSW Supreme Court history, in which the Australian Securities and Investments Commission accused former executive directors of One.Tel telecommu ...
, Rich was in the witness box for over 33 days. Justice Austin later said in his judgment Rich "demonstrated that he was a very well prepared witness, knowledgeable about the subject matter of his evidence, who responded to questions thoughtfully and clearly, sometimes even perceptively. This was notwithstanding the arduous circumstances of his cross examination, extending over 25 days". Rich was exonerated on 18 November 2009 when Justice Robert Austin ruled that ASIC had "failed to prove any aspect of its pleaded case."


Other business achievements

In 2007, Rich founded PeopleBrowsr. In 2011, PeopleBrowsr launched Kred Influence Measurement. On 27 March 2013, Rich launched the
TLD A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet after the root domain. The top-level domain names are installed in the root zone of the name space. For all domains in ...
dotCEO. It is marketed to CEOs.dotWhatever
Retrieved 10 February 2014.


See also

*
ASIC v Rich ''Australian Securities and Investments Commission v Rich'', was one of the biggest civil cases in NSW Supreme Court history, in which the Australian Securities and Investments Commission accused former executive directors of One.Tel telecommu ...


References


Further reading

* *   {{DEFAULTSORT:Rich, Jodee Australian businesspeople Living people Businesspeople from Sydney 1960 births People educated at Cranbrook School, Sydney