John David "Jodee" Rich (born 1960) is an Australian businessman, the CEO and founder of social analytics and influence measurement provider PeopleBrowsr and the creator of new TLDs dotCEO, dotBest and dotKred. He is described by Business Spectator as a "charismatic but drama prone entrepreneur" and "the man behind failed phone company One.Tel and one time computer sensation Imagineering Australia".[1]


Rich was born to a German Jewish father, Steven Rich,[2] who in 1963 settled in Australia to manage Hunter Douglas, a venetian blind manufacturer, and an Australian mother.[2] Steven went on to create the Traveland travel agency, was the deputy chairman of the Salvation Army in 1971 and was awarded an Order of Australia in 2001.[2] He subsequently created Focus Publishing.[3]


Jodee Rich wrote his first software programme on punch cards in 1972 at the age of 12.[citation needed] He was educated at Cranbrook School in Bellevue Hill, Sydney. During his Cranbrook days Rich started a business renting fish tanks.[4] At Cranbrook he met Rodney Adler who would become a director of One.Tel. In 1980 Rich developed a commodity analysis system on 64k Apple II, which he later sold to investment banks.[citation needed] He studied Accounting, Economics and Computer Science at University of Sydney, earning a BEc in 1981.[citation needed]


In 1987, Rich married Maxine Brenner, a corporate lawyer who has sat on the board of a public company, Neverfail Springwater, and has served as a member of the Takeovers Panel, a government body involved in the resolution of sharemarket disputes.[5]

Corporate achievements


In 1981, Rich launched Imagineering Australia and the company was floated in 1987. Shares in Imagineering peaked at $8[6] but the company sold to a Hong Kong group for 10c a share in 1990.


Rich formed One.Tel, a service provider of GSM mobile and long distance calls, in Australia in 1995 (with James Packer as a shareholder) competing against Telstra and Optus.[7] The company acquired a GSM operation for $500 million in 2000. One.Tel Australia was placed in administration in May 2001. One.Tel UK was sold to Centrica for $200 million and later to Carphone Warehouse who retired the brand in favour of its TalkTalk brand.

Beginning in December 2001, Rich was the defendant in legal proceedings brought by the Australian Securities and Investment Commission (ASIC).[8] During the case, known as ASIC v Rich, Rich was in the witness box for over 33 days.[9] Justice Austin later said in his judgment Rich "demonstrated that he was a very well prepared witness, knowledgeable about the subject matter of his evidence, who responded to questions thoughtfully and clearly, sometimes even perceptively. This was notwithstanding the arduous circumstances of his cross examination, extending over 25 days".[10]

Rich was exonerated on 18 November 2009 when Justice Robert Austin ruled that ASIC had "failed to prove any aspect of its pleaded case."[11]

PeopleBrowsr and Kred

In 2007, Rich founded PeopleBrowsr.[12] In 2011, PeopleBrowsr launched Kred Influence Measurement.[13]


On 27 March 2013, Rich launched the TLD dotCEO. It is marketed to CEOs.[14]

See also


  1. ^ Third time lucky for Jodee Rich? Retrieved 11 July 2014.
  2. ^ a b c Roots web
  3. ^ University of Sydney
  4. ^ Chenoweth 2006: 257
  5. ^ To have and to hold Retrieved 11 July 2014.
  6. ^ Fluctuating fortunes on Rich list Retrieved 11 July 2014.
  7. ^ Hell's bells Retrieved 11 July 2014.
  8. ^ Adler settles in One.Tel bonus case Elisabeth Sexton, 27 October 2007, The Sydney Morning Herald
  9. ^ ASIC loses marathon legal battle against Onetel Retrieved 11 July 2014.
  10. ^ Jodee Rich’s Uphill pedal ends Sussanah Moran, 19 November 2009, The Australian
  11. ^ Australian Securities and Investment Commission judgement 18 November 2009
  12. ^ Peoplebrowsr Summary Deck Jodee Rich, June 2010
  13. ^ Schonfeld, Erick. "You Might Have Klout, But What's Your Kred?". TechCrunch. Retrieved 20 October 2011. 
  14. ^ dotWhatever Retrieved 10 February 2014.

Further reading

  • Chenoweth, Neil (2006), Packer's lunch : a rollicking tale of Swiss bank accounts and money-making, Allen & Unwin, ISBN 978-1-74114-546-5 
  • Barry, Paul (2003), Rich kids : how the Murdochs and Packers lost $950 million in One.Tel (Revised and Updated ed.), Bantam Books, ISBN 978-1-86325-339-0