Jimmy Bharucha, was a Sri-Lankan

Parsi Parsis () or Parsees are an ethnoreligious group of the Indian subcontinent adhering to Zoroastrianism. They are descended from Persians who migrated to Medieval India during and after the Arab conquest of Iran (part of the early Muslim conq ...

broadcaster called a 'colossus in

Sri Lanka Sri Lanka (, ; si, ශ්‍රී ලංකා, Śrī Laṅkā, translit-std=ISO (); ta, இலங்கை, Ilaṅkai, translit-std=ISO ()), formerly known as Ceylon and officially the Democratic Socialist Republic of Sri Lanka, is an ...

's broadcasting world'. Bharucha died in Colombo in June 2005. Bharucha who was educated at

St. Peter's College, Colombo St. Peter's College ( Sinhala: සාන්ත පීතර විදුහල, Tamil: செயிண்ட் பீட்டர் கல்லூரி) is a Roman Catholic boys-only primary to secondary (inclusive) school in the Bambalapitiya ...

, had a career in broadcasting spanning 46 years. He was a pioneer of

Radio Ceylon Radio Ceylon ( si, ලංකා ගුවන් විදුලි සේවය ''Lanka Guwan Viduli Sevaya'', ta, இலங்கை வானொலி, ''ilankai vanoli'') is a radio station based in Sri Lanka (formerly Ceylon) and the first ...

and the

Sri Lanka Broadcasting Corporation The Sri Lanka Broadcasting Corporation (SLBC) ( si, ශ්‍රී ලංකා ගුවන් විදුලි සංස්ථාව, ''Shrī Lankā Guvan Viduli Sansthāva'', ta, இலங்கை ஒலிபரப்புக் க� ...

and his velvet voice was popular not only in Sri Lanka but across the Indian sub-continent.

The Commercial Service of Radio Ceylon

Bharucha joined the Commercial Service of Radio Ceylon on September 17, 1951, the station is the oldest in South Asia. Bharucha joined the Commercial Service under the stewardship of

Clifford Dodd Clifford R. Dodd was an administrator and radio expert, with twenty years experience in broadcasting in Australia, before he arrived in Sri Lanka. He was sent by the Australian Government under the Colombo Plan to work in Radio Ceylon. He was a ...

, who arrived in Ceylon to become the Director of the Commercial Service — Dodd was seconded to Ceylon under the

Colombo Plan The Colombo Plan is a regional intergovernmental organization that began operations on 1 July 1951. The organization was conceived at an international conference, The Commonwealth Conference on Foreign Affairs held in Colombo, Ceylon (now Sri L ...

. Jimmy Bharucha joined the great announcers of Radio Ceylon playing western music. The entire radio station consisted of 45 members of staff including announcers in 1951. He presented some popular programmes including 'Crookes Hit Parade, Film Magazine, Take It Or Leave It, Melodies and Memories' among them. Radio Ceylon was 'King of the Airwaves,' in the 1950s and 1960s - millions tuned into the radio station - right across South Asia.

Senior management at the SLBC

Jimmy Bharucha was appointed to senior management positions — as Director of News and Director of Foreign Relations — he was also Director/Secretary to the Board with the

References

External links

Sunday Observer feature on Jimmy Bharucha Listen to live streaming from the Sri Lanka Broadcasting Corporation
{{DEFAULTSORT:Bharucha, Jimmy Year of birth missing Sri Lankan people of Parsi descent Sri Lankan Zoroastrians 2005 deaths Sri Lankan radio personalities Sri Lankan radio executives Alumni of St. Peter's College, Colombo

The Commercial Service of Radio Ceylon

Senior management at the SLBC

See also

References

External links