Jesse Clyde Nichols
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Jesse Clyde "J. C." Nichols (August 23, 1880 - February 16, 1950) was an American developer of commercial and residential
real estate Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...
in Kansas City, Missouri. Born in
Olathe, Kansas Olathe ( ) is the county seat of Johnson County, Kansas, United States. It is the fourth-most populous city in both the Kansas City metropolitan area and the state of Kansas, with a 2020 population of 141,290. History 19th century Olathe wa ...
, and a student at the
University of Kansas The University of Kansas (KU) is a public research university with its main campus in Lawrence, Kansas, United States, and several satellite campuses, research and educational centers, medical centers, and classes across the state of Kansas. T ...
and
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of high ...
, his most notable developments are the Country Club District and
Country Club Plaza The Country Club Plaza (often called The Plaza) is a privately-owned regional shopping center in the Country Club District of Kansas City, Missouri. Opened in 1923, it was the first planned suburban shopping center and the first regional shoppi ...
in Kansas City, which influenced suburban developments in other parts of the United States. He served leadership roles in local and national real estate organizations. Through these organizations, his ideas about real estate and planning helped to shape methods for racist and anti-Semitic restrictive covenants and zoning. His legacy has come under increasing scrutiny for these covenants, which prohibited blacks, Jews, and other minorities from living in these neighborhoods.


Early life

Jesse Clyde Nichols was born in 1880, a son of farmers living near Olathe, Kansas. He worked various jobs while attending high school, and worked for a year after graduation selling wholesale meat. While he matriculated at the
University of Kansas The University of Kansas (KU) is a public research university with its main campus in Lawrence, Kansas, United States, and several satellite campuses, research and educational centers, medical centers, and classes across the state of Kansas. T ...
, he managed the college football team, reported for a newspaper, and served as class president. Graduating at the top of his class with a Bachelor of Arts degree in 1902, he accepted a one-year scholarship at
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of high ...
, and earned a second Bachelor of Arts degree there in 1903. Nichols returned to Kansas City and joined some college friends to establish Reed, Nichols & Company, operating as real estate developers. In 1905, he married Jessie Miller, a woman from Olathe, Kansas.


Subdivision development

Nichols called his method for establishing residential
subdivisions Subdivision may refer to: Arts and entertainment * Subdivision (metre), in music * ''Subdivision'' (film), 2009 * "Subdivision", an episode of ''Prison Break'' (season 2) * ''Subdivisions'' (EP), by Sinch, 2005 * "Subdivisions" (song), by Rush ...
"planning for permanence," for his objective was to "develop whole residential neighborhoods that would attract an element of people who desired a better way of life, a nicer place to live and would be willing to work in order to keep it better." His philosophy about subdivision planning greatly influenced other developments in the United States, including
Beverly Hills Beverly Hills is a city located in Los Angeles County, California. A notable and historic suburb of Greater Los Angeles, it is in a wealthy area immediately southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. ...
and the Westwood neighborhood of
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, as well as
Highland Park, Texas Highland Park is a town in central Dallas County, Texas, United States. The population was 8,864 in 2020. It is located between the Dallas North Tollway and U.S. Route 75 (North Central Expressway), north of downtown Dallas. Highland Park is b ...
, and the
River Oaks River Oaks is a residential community located in the center of Houston, Texas, United States. Located within the 610 Loop and between Downtown and Uptown, the community spans .Archive Established in the 1920s by brothers Will Hogg and Michael H ...
neighborhood in Houston, Texas. Nichols advocated preservation of trees and natural contours, while proscribing gridiron street networks., p.178. His Country Club District in Kansas City placed many restrictions on the use of property within the subdivision, which Nichols believed made the lots more valuable to potential homeowners. His advertisements promoted permanence.Worley, p.196. All homeowners were required to belong to the Country Club District's homeowners association, which monitored how well homeowners maintained their lawns, but also provided services like garbage collection and street cleaning. Builders were required to observe large minimum lot sizes and large setbacks from the street. Nichols also imposed racially based covenants on all properties in the Country Club District. The Country Club District, Nichols' master-planned community in Kansas City, Missouri, was the inspiration for
River Oaks River Oaks is a residential community located in the center of Houston, Texas, United States. Located within the 610 Loop and between Downtown and Uptown, the community spans .Archive Established in the 1920s by brothers Will Hogg and Michael H ...
in Houston, Texas. Will Hogg, his brother Mike, and Hugh Potter visited the area and sought the advice of Nichols while they were planning River Oaks. Nichols had a short list of what he considered to be exemplary communities, and urged Potter to visit them. These included Forest Hill Gardens in Queens, New York; Palos Verdes Estates in Los Angeles County;
Roland Park Roland Park is a community located in Baltimore, Maryland. It was developed between 1890 and 1920 as an upper-class streetcar suburb. The early phases of the neighborhood were designed by Edward Bouton and Frederick Law Olmsted, Jr. History J ...
in Baltimore, Maryland; and Shaker Heights in Cleveland, Ohio. Potter eventually was appointed President of the River Oaks Corporation, and continued to seek the advice of Nichols during his tenure.


Innovations and Leadership Positions

Nichols invented the percentage lease, where rents are based on tenants' gross receipts. The percentage lease is now a standard practice in commercial leasing across the United States. Modern outdoor shopping centers, now common in the United States, share a common ancestor in the Country Club Plaza, which opened in Kansas City in 1923. The
Urban Land Institute The Urban Land Institute, or ULI, is a nonprofit research and education organization with regional offices in Washington, D.C., Hong Kong, and London. ULI advocates progressive development, conducting research, and education in topics such as ...
's J. C. Nichols Prize for Visionaries in Urban Development is named in his honor. Nichols was prominent in Kansas City civic life, being involved in the creation of the
Liberty Memorial The National World War I Museum and Memorial in Kansas City, Missouri was opened in 1926 as the Liberty Memorial. In 2004, it was designated by the United States Congress as the country's official war memorial and museum dedicated to World War ...
,
Nelson-Atkins Museum of Art The Nelson-Atkins Museum of Art is an art museum in Kansas City, Missouri, known for its encyclopedic collection of art from nearly every continent and culture, and especially for its extensive collection of Asian art. In 2007, ''Time'' magaz ...
,
MRIGlobal MRIGlobal is an American independent, not-for-profit, contract research organization based in Kansas City, Missouri, with regional offices in Virginia and Maryland. In addition to its own research laboratories, MRIGlobal operates research faciliti ...
, as well as the development of Kansas City University, now the
University of Missouri-Kansas City A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, t ...
. Nichols served in leadership positions of local and national real estate and planning organizations. He was a member of the General Committee of the National Conference on City Planning. He headed the Kansas City Real Estate Board and the National Conference of Subdividers. He was a founder of the Urban Land Institute and chaired its Community Builders’ Council . He chaired the Home Builders and Subdividers Division of the
National Association of Real Estate Boards The National Association of Realtors (NAR) is an American trade association for those who work in the real estate industry. It has over 1.4 million members, making it one of the biggest trade associations in the USA including NAR's institutes, so ...
(NAREB), chaired NAREB's War Service Board, and served as NAREB director.


Deed Restrictions under the Guise of HOAs

J.C. Nichols relied on
restrictive covenants A covenant, in its most general sense and historical sense, is a solemn promise to engage in or refrain from a specified action. Under historical English common law, a covenant was distinguished from an ordinary contract by the presence of a se ...
to control the uses of the lands in the neighborhoods he developed. Most of the covenants restricted the lands to residential uses, and contained other features such as setback and free space requirements. However, homes in the Country Club District were restricted with covenants that prohibited blacks from owning or occupying the homes. Nichols did not invent the practice, but he used it to effectively bar ethnic minorities from living in his properties during the first half of the century. His restrictive covenant model was later adopted by the federal government to help implement similar policies in other regions of the United States. Ultimately, the 1948 Supreme Court decision '' Shelley v. Kraemer'' made such covenants unenforceable. Nevertheless, language referencing these covenants remained on the deed documents for decades after the Supreme Court decision because of the practical difficulty of revising them. The deed restrictions in most neighborhoods renew automatically every twenty to twenty-five years unless a majority of the homeowners agree to change them with notarized votes. In 2005, Missouri passed a law allowing the governing bodies of homeowner's associations to delete restrictive covenants from deed restrictions without a vote of the members. To this day, the Country Club District is predominantly white, and it is among the wealthiest, most sought-after neighborhoods in the United States.


Impact

In 1970, members of the
Students for a Democratic Society Students for a Democratic Society (SDS) was a national student activist organization in the United States during the 1960s, and was one of the principal representations of the New Left. Disdaining permanent leaders, hierarchical relationships ...
(SDS) were charged with pipe bombing the home of his son Miller Nichols, then president of the J.C. Nichols company, among other places in Kansas City. Three SDS members were convicted. See United States District Court for the Western District of Missouri, Western Division (Kansas City), Criminal Case Files (1879- 1972), Case 23498. He is mentioned briefly in
Robert A. Heinlein Robert Anson Heinlein (; July 7, 1907 – May 8, 1988) was an American science fiction author, aeronautical engineer, and naval officer. Sometimes called the "dean of science fiction writers", he was among the first to emphasize scientific accu ...
's novel ''
To Sail Beyond the Sunset ''To Sail Beyond the Sunset'' is a science fiction novel by American writer Robert A. Heinlein, published in 1987. It was the last novel published before his death in 1988. The title is taken from the poem " Ulysses", by Alfred Tennyson. The stan ...
''.


Death

Nichols died on February 16, 1950, at his home at 1214 West 55th Street of cancer. He was buried at Forest Hill Calvary Cemetery in Kansas City.Worley, p.xxv. His home, still stands on Ward Parkway in Kansas City.


References


Further reading

*McKenzie, Evan. ''Privatopia: Homeowner Associations and the Rise of Residential Private Government''. Yale University Press, 1996. *Pearson, Robert and Pearson, Brad. ''The J. C. Nichols Chronicle: The Authorized Story of the Man and His Company, 1880–1994''. Lawrence, Kansas: Country Club Plaza Press—distributed by the University Press of Kansas, 1994. *Schirmer, Sherry Lamb. ''A City Divided: The Racial Landscape of Kansas City, 1900-1960''. Columbia, Missouri : University of Missouri Press, 2002.


External links

* * * {{DEFAULTSORT:Nichols, Jesse Clyde 1880 births 1950 deaths People from Olathe, Kansas People from Kansas City, Missouri Harvard University alumni University of Kansas alumni Real estate and property developers