Jelen beer ( sr-cyr, Јелен пиво, ) is a
pale lager
Pale lager is a very pale-to- golden-colored lager beer with a well- attenuated body and a varying degree of noble hop bitterness.
The brewing process for this beer developed in the mid-19th century, when Gabriel Sedlmayr took pale ale brew ...
produced by the
Apatin Brewery
Apatin Brewery ( sr-Latn, Apatinska pivara), a member of the Molson Coors Europe, is a Serbian brewery based in Apatin. It is majority owned by the American company Molson Coors. The brewery's products are exported worldwide. Outside of Serbia, th ...
from
Serbia
Serbia (, ; Serbian: , , ), officially the Republic of Serbia (Serbian: , , ), is a landlocked country in Southeastern and Central Europe, situated at the crossroads of the Pannonian Basin and the Balkans. It shares land borders with Hungar ...
that belongs to American-Canadian concern
Molson Coors
The Molson Coors Beverage Company is an American-Canadian multinational drink and brewing company incorporated under Delaware General Corporation Law and headquartered in Golden, Colorado and Montreal, Quebec.
Molson Coors was formed in 2005 ...
. It contains 4,6% alcohol and belongs to the class of light lagers. Jelen has won various awards within Serbia and participates in a variety of sponsorships. Its logo is a bugling
red deer
The red deer (''Cervus elaphus'') is one of the largest deer species. A male red deer is called a stag or hart, and a female is called a hind. The red deer inhabits most of Europe, the Caucasus Mountains region, Anatolia, Iran, and parts of we ...
; ''jelen'' means
deer
Deer or true deer are hoofed ruminant mammals forming the family Cervidae. The two main groups of deer are the Cervinae, including the muntjac, the elk (wapiti), the red deer, and the fallow deer; and the Capreolinae, including the re ...
.
Brands
*''Jelen pivo''
*''Jelen Cool'' company's light non-alcoholic beer.
*''Jelen Fresh Lemon'' beer with only 2% of alcohol mixed with lemon juice.
*''Jelen Fresh Grapefruit'' beer mixed with grapefruit juice
Awards
* ''
Monde Selection Monde Selection is an annual non-competitive award open to food, drinks, and cosmetics products, created in 1961. It is run by the commercial company, International Institute for Quality Selections, Brussels, Belgium. Consumer products are tasted a ...
2010'' – Big golden medal (for the 12th time) and golden medal for quality (for the 3rd time)
* ''Most Popular Product with Men'' – the result of the poll conducted by Moja Srbija (My Serbia) Citizens’ Association in 2009
* ''Best beer of the Beer Fest'' – by votes of audience for the 6th time since 2004
* ''The Best Beer Brand from Serbia 2010'' in the beverage category in a campaign conducted by the Ministry of Trade and Services, Serbian Chamber of Commerce and business daily Privredni Pregled.
* ''Most Popular Beer in Serbia'' –the result of the poll conducted by Moja Srbija (My Serbia) Citizens’ Association in 2010
Sponsorship
Since 2008, Jelen has been the general sponsor of the Guča Trumpet Festival and owner of the Jelen Top 10, one of the national pop-rock TV shows. It is the organizer of the Jelen Live Festival.
See also
*
Beer in Serbia
References
External links
Company websiteJelen FootballHistory of Apatin Brewery
Beer in Serbia
1756 establishments in Europe
Food and drink companies established in 1756
Serbian brands
Molson Coors brands
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