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"Jedem das Seine" (German pronunciation: [ˈjeːdm̩ das ˈzaɪ̯nə]) is a German proverb meaning "to each his own" or "to each what he deserves". It is a translation of the Latin phrase suum cuique. During World War II
World War II
the phrase was used by the Nazis
Nazis
as a motto displayed over the entrance of Buchenwald concentration camp. This has resulted in use of the phrase being considered controversial in modern Germany. History[edit] Jedem das Seine
Jedem das Seine
has been an idiomatic German expression for several centuries. For example, it is found in the works of Martin Luther
Martin Luther
and contemporaries.[1] It appears in the title of a cantata by Johann Sebastian Bach, Nur jedem das Seine ("Let all be paid duly"), first performed at Weimar
Weimar
in 1715.[2] Some nineteenth-century comedies bear the title Jedem das Seine, including works by Johann Friedrich Rochlitz[3] and Caroline Bernstein.[4] An ironic twist on the proverb, "jedem das Seine, mir das Meiste" ("to each his own, to me the most"), can be traced to Carl Zuckmayer's 1931 play The Captain of Köpenick. In 1937, the Nazis
Nazis
constructed the Buchenwald concentration camp, near Weimar, Germany. The motto Jedem das Seine
Jedem das Seine
was placed in the camp's main entrance gate. The gates were designed by Franz Ehrlich, a former student of the Bauhaus
Bauhaus
art school, who had been imprisoned in the camp because he was a communist.[5][6] Controversies[edit] Several modern advertising campaigns in the German language, including ads for Nokia, REWE
REWE
grocery stores, Burger King, and Merkur Bank, have been marred by controversy after using the phrase Jedem das Seine
Jedem das Seine
or Jedem den Seinen. An ExxonMobil
ExxonMobil
ad campaign in January 2009 touted Tchibo
Tchibo
coffee drinks at the company's Esso
Esso
stores with the slogan Jedem den Seinen!. The ads were withdrawn after protest from the Central Council of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism.[7] In March 2009, a student group associated with the Christian Democratic Union used the slogan for an education campaign in North Rhine-Westphalia (Germany), but later withdrew it due to public outcry.[8] References[edit]

^ Luther, Martin (1569). Haußpostill Doc. Martin Luthers über die Sonntags unnd der fürnembsten Fest Evangelia durch das gantze Jar. Nürnberg: Ulrich Newber. p. 54.  ^ Spitta, Philipp (1899). Johann Sebastian Bach: his work and influence on the music of Germany, 1685-1750. 1. London: Novello & Co. p. 555.  ^ Rochlitz, Friedrich (1803). Jedem das Seine. Lustspiel in einem Aufzuge. Züllichau: In der Darnmannschen Buchhandlung.  ^ Bernstein, Caroline (1832). Jedem das Seine! Original-Lustspiel in Versen und drei Aufzüge. ("E. Karoli," pseudonym). Iserlohn: W. Langewiesche.  ^ Neil MacGregor
Neil MacGregor
(2016). Chapter 25: At the Buchenwald Gate. Germany: Memories of a Nation. Penguin Random House UK. pp. 467–468. ISBN 978-0-141-97978-6.  ^ Nicholas Fox Weber (23 December 2009). "Deadly Style: Bauhaus's Nazi Connection". The New York Times. Retrieved 26 October 2014.  ^ David Wroe, Petrol station used Nazi slogan on posters, The Telegraph, 14 January 2009. ^ jol, dpa/ddp Nazi Slogan: CDU stoppt Kampagne "Jedem das Seine", der Spiegel, 12 March 2009.

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