Diet Pepsi Jazz was an American brand of soda introduced by the Pepsi company in 2006 and discontinued in 2009. It was a specifically named variant of Pepsi's popular Diet Pepsi product, combining several different flavors.

History

In 2006, the Pepsi Corporation launched Pepsi Jazz, a flanker of their Diet Pepsi product, after considering the names "Splurge" and "Indulge." The drink came in three zero-calorie, dessert-themed flavors: Jazz with Black Cherry and French Vanilla, Jazz with Strawberries and Cream, and Caramel Cream. It used the 2003 Pepsi logo. The company launched the soda with a substantial advertising campaign, using the tagline "Jazz, the new sound of cola." The campaign included a jazz- and blues-themed television spot by

DDB DDB may refer to: * Dangerous Drugs Board, an agency of the Government of the Philippines * DDB Worldwide, an advertising agency * Digital Dictionary of Buddhism * Dogue de Bordeaux, breed of dog * Dortmund Data Bank, a factual data bank for thermo ...

, with actress Leah Elias and a soundtrack by

Groove Collective Groove Collective is an American band. In 2007 they were nominated for a Grammy Award for Best Contemporary Jazz Album of the Year for the release ''People People Music Music'' on the Savoy Jazz label. Style Groove Collective was formed in 1990 ...

's Genji Siraisi, as well as a four-page advertising spread in People Magazine with a three-dimensional pop-up image of the bottle, an audio clip of the soundtrack played via embedded chip, and a

scratch and sniff Scratch and sniff technology generally refers to stickers or paperboard items that have been treated with a fragrant coating. When scratched, the coating releases an odor that is normally related to the image displayed under the coating. The tec ...

area diffusing the drink's scent. The company had also envisioned an interactive website as part of the campaign that would allow viewers to remix Siraisi's soundtrack, but it was never developed. Ethnomusicologist Mark Laver argues that the campaign was intended to target a young and specifically African American clientele. The campaign was noted for its similarities with rival Coca-Cola's own contemporaneous jazz branding. Around the same time, Coca-Cola had donated $10 million to

Jazz at Lincoln Center Jazz at Lincoln Center is part of Lincoln Center in New York City. The organization was founded in 1987 and opened at Time Warner Center in October 2004. Wynton Marsalis is the artistic director and the leader of the Jazz at Lincoln Center Orches ...

(J@LC) for construction of a new building and education programs in a new performance space, then called Dizzy’s Club Coca-Cola. Pepsi brand manager Lauren Scott claimed that the two campaigns were unrelated.

PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...

discontinued Pepsi Jazz in 2007 after poor sales and the greater success of another flanker,

Pepsi Max Pepsi Max (also known as Pepsi Black in some countries) is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi. Pepsi Max is still available primarily in Asian and European markets. While Pepsi Max was ...

In popular culture

Pepsi Jazz is mentioned in the motion picture '' The Promotion'' as

John C. Reilly John Christopher Reilly (born May 24, 1965) is an American actor, comedian, musician, producer, and writer. After his film debut in ''Casualties of War'' (1989), he gained exposure through his supporting roles in ''Days of Thunder'' (1990), ''Wh ...

is setting up a soda display.

Ingredients

Black Cherry and French Vanilla *

Carbonated water Carbonated water (also known as soda water, sparkling water, fizzy water, club soda, water with gas, in many places as mineral water, or especially in the United States as seltzer or seltzer water) is water containing dissolved carbon dioxide gas, ...

Caramel Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. The process of caramelizatio ...

color * Natural and artificial flavors * Phosphoric acid *

Aspartame Aspartame is an artificial non-saccharide sweetener 200 times sweeter than sucrose and is commonly used as a sugar substitute in foods and beverages. It is a methyl ester of the aspartic acid/phenylalanine dipeptide with the trade names ...

* Potassium benzoate (preserves freshness) * Citric acid * Potassium citrate * Caffeine * Acesulfame potassium *

Calcium disodium EDTA Ethylenediaminetetraacetic acid (EDTA) is an aminopolycarboxylic acid with the formula H2N(CH2CO2H)2sub>2. This white, water-soluble solid is widely used to bind to iron (Fe2+/Fe3+) and calcium ions (Ca2+), forming water-soluble complexes eve ...

(to protect flavor)

References

PepsiCo soft drinks Products introduced in 2006 Products and services discontinued in 2009 Diet drinks Discontinued soft drinks {{soft-drink-stub

History

In popular culture

Ingredients

See also

References