''Jassi Jaissi Koi Nahin'' () is an

Indian soap opera Indian television drama (in Indian English Indian serials) are television programs written, produced, and filmed in India, with characters played by Indians and episodes broadcast on Indian television. India's first television drama was '' Hu ...

which aired on

Sony Entertainment Television Sony Entertainment Television (SET) is an Indian Hindi-language general entertainment pay television channel, that was launched on 30 September 1995, and is owned by Culver Max Entertainment, a subsidiary of the Japanese Sony. SET India's ...

from 1 September 2003 to 4 May 2006. The series was an Indian-themed version of the Colombian drama ''

Yo soy Betty, la fea ''Yo soy Betty, la fea'' (English: I am Betty, the Ugly one), often referred to simply as ''Betty, la fea'', is a Colombian telenovela written by Fernando Gaitán which was broadcast from 25 October 1999 to 8 May 2001 by RCN. More than a dozen ...

''.

Plot

Based largely on the show, ''

'', the show follows the life of Jasmeet Walia known as Jassi (

Mona Singh Mona Singh (born 8 October 1981) is an Indian actress, dancer, model, comedian and television presenter. Having first gained prominence in 2000s for playing the eponymous heroine in the soap opera series '' Jassi Jaissi Koi Nahin'' (2003–06) ...

) who is a plain-looking young woman from a middle-class family in

Mumbai Mumbai (, ; also known as Bombay — List of renamed Indian cities and states#Maharashtra, the official name until 1995) is the capital city of the Indian States and union territories of India, state of Maharashtra and the ''de facto'' fin ...

. Jassi is a sincere worker and has been working to support her family. She is naive but intelligent. She has always been supported and encouraged by her father, grandmother (Bebe), and her close friend Nandu ( Gaurav Gera) but she has faced rejection largely from society simply because of her looks. Jassi somehow lands her dream job at Gulmohur, a big fashion empire. She is appointed as the secretary to Armaan Suri (

Apurva Agnihotri Apurva Agnihotri is an Indian model and actor known for his role as Armaan Suri in '' Jassi Jaissi Koi Nahin''. He also participated in ''Nach Baliye'' and ''Bigg Boss''. Personal life In 2004, he married television actress Shilpa Saklani. In ...

) and after a rough start soon becomes indispensable at work. She falls in love with Armaan but keeps her feelings to herself. The show follows how Jassi becomes successful at Gulmohur but must face difficulties and trouble created by several people unhappy with her success, one of whom is Armaan's arrogant girlfriend Mallika (

Rakshanda Khan Rakshanda Khan Tyagi (born 27 September 1974) is an Indian model, television actress and anchor recognized for her portrayal of Mallika Seth in '' Jassi Jaissi Koi Nahin'', Tanya Malhotra in ''Kyunki Saas Bhi Kabhi Bahu Thi'', Roshni Chopra in ...

). She is forced to disappear when things get too murky and is saved by businessman Purab Mehra (

Samir Soni Samir Soni is an Indian film and television actor, director and former fashion model. Career Soni made his debut in the Hindi serial '' Samandar.'' In 1996, he appeared as Ashok Mathur in Doordarshan's '' A Mouthful Of Sky''. He made his film ...

) who eventually becomes responsible for Jassi's makeover so she can hide her real identity and avenge the wrongs done to her and her family. Meanwhile, Armaan falls in love with Jassi, and while mourning her disappearance, is inexplicably attracted to her alter ego Jessica Bedi. In the end, Armaan and Jassi unite and gain control of Gulmohur.

Cast

as Jasmeet Walia (Jassi) also called Chasmish Chuhiya in negative tone / Jessica Bedi (Model of Gulmohar & Jasmin Collection)/ Neha Shastri (History & Drama Teacher) / Jasmeet Armaan Suri / Vedika's Adoptive Mother-She is an economist and Chairman Personal assistant with secretary in Gulmohar . Apparently ugly woman but very skilled in economics with a good CV. She is the pride of her father. She is in love with Armaan Suri but when she gets a new look, Armaan marries her, Armaan’s wife *

as Armaan Suri, the heir to the Gulmohar business empire who starts out as a rich and arrogant businessman, Jassi's lover/husband & Vedika's Adoptive Father.He is a chairman of Gulmohar. Inept playboy with only knowledge in industrial engineering who presents a risky and ambitious proposal with which he wins the presidency of Gulmohar. Managing it brings the company to the brink of bankruptcy. *

as Mallika Seth-She is fashionista and Armaan's girlfriend from a well to do business family,main antagonist, Armaan's fiancée and Gulmohar's stockholder and point-of-sale manager. She is not really bad but a woman full of dignity who loves Armaan and hates lovers of Armaan. She hates Jassi as she covers up his constant infidelities. *

Parmeet Sethi Parmeet Sethi is an Indian actor, director, producer and writer. He is best known for portraying Kuljeet Singh in his debut in Aditya Chopra's directorial debut ''Dilwale Dulhania Le Jayenge'' (1995). Sethi has also acted in films such as '' D ...

as Raj Malhotra-He is Armaan's best friend and Gulmohar's commercial vice president. Playboy inveterate enemy of commitments and fatherhood. * Gaurav Gera as Nandan Verma (Nandu), Jassi's best friend *

Manini Mishra Maninee De is an Indian film and TV actress who rose to stardom by playing the role of Katiya in Ssshhhh...Koi Hai, the horror TV Series on STAR Plus, Pari Kapadia in Sony Entertainment Television's popular serial, '' Jassi Jaissi Koi Nahin''. ...

as Pari Kapadia-She is antagonist; Mallika's best friend and secretary. Divorced woman, refined and superficial, as well as a materialist who is looking for a rich husband. Armaan hates her because she is a silly blonde and knows that Mallika wants her as Armaan's secretary to watch over her infidelities. *

Jayati Bhatia Jayati Bhatia (born July 28, 1970) is an Indian actress. She is best known for her role as Nirmala "Mataji" Bharadwaj in ''Sasural Simar Ka'' (2011–18), one of the most longest-running TV shows that aired on Colors TV. Currently she's essa ...

as Bindiya, Jassi's friend *

Pushtiie Shakti Pushtiie is an Indian actress best known as playing the lead role of Mahi Talwar in the comedy series '' Mahi Way'' on Sony TV. Personal life She is the sister of actor Vrajesh Hirjee Career Pushtiie appeared in the second season of a famous co ...

as Maithili, Jassi's friend * Pubali Sanyal as Nazneen, Jassi's friend *

Shabnam Sayed Jharna Basak (born 17 August 1946), known by her stage name Shabnam, is a Bangladeshi–Pakistani stage and film actress. Actor Waheed Murad introduced her to the Pakistani film industry by offering her a lead role in his film '' Samundar'' in ...

as Maria, Jassi's friend *

Trishala Trishala, also known as Videhadatta, Priyakarini, or Trishala Mata (Mother ''Trishala''), was the mother of Mahavira, the 24th Tirthankara of Jainism, and wife of the Jain monarch, Siddhartha of Kundagrama, of present-day Bihar. She finds mentio ...

as Trishala, Jassi's friend *

Uttara Baokar Uttara Baokar is an Indian stage, film and television actress. She acted in several notable plays, like as Padmavati in ''Mukyhamantri'', Mena in ''Mena Gurjari'', Desdemona in Shakespeare's ''Othello'', the mother in playwright Girish Karnad ...

as Jassi's grandmother who she fondly calls Bebe *

Virendra Saxena Virendra Saxena (born 23 November 1951) is an Indian actor who works in Hindi theatre, film, and television. He is an alumnus of the National School of Drama. Saxena is known for his character roles as well as his unique voice. He has acted in ...

as Balwant Walia (Billoo), Jassi's father who has always encouraged her *

Surinder Kaur Surinder Kaur (25 November 1929 – 14 June 2006) was an Indian singer and songwriter. While she mainly sang Punjabi folk songs, where she is credited for pioneering and popularising the genre, Kaur also recorded songs as a playback singer fo ...

as Amrit Walia, Jassi's mother *

Amar Talwar Amar Talwar (born 21 December 1949) is an Indian artist and Bollywood actor. He appeared in the historic television series '' Shanti'', in which he played Raj 'G.J.' Singh. Born to a Sikh family on 21 December 1949, Talwar was educated at the ...

as Purushottam Suri, Armaan's father *

Mahru Sheikh Mahru may refer to: * Mahru Rural District, an administrative subdivision of Iran * MAHRU, a model robot {{dab ...

as Ila Suri, Armaan's mother *

as Purab Mehra, a successful businessman who helps Jassi overcome her fears and knows her identity all along (Dead in Episode 388) *

Zain Khan Zain may refer to: People *Zain (name) * Zain (gamer) Places Business and economy *Zain Group, a Gulf telecommunications company ** Zain Iraq, telecommunications company in Iraq **Zain Jordan, telecommunications company in Jordan ** Zain Saudi ...

as Rohan *

Shyam pathak Shyam Pathak (born 06 June 1976) is an Indian actor and comedian. He is best known for portraying Patrakaar Popatlal in the long-running Hindi television sitcom Taarak Mehta Ka Ooltah Chashmah. He also acted in 2007 erotic espionage period film ...

(episode 186) as Raddiwala *

Vinay Jain Vinay is an Indian name typically meaning guidance, good behaviour, genuinity, politeness, modesty and smart in Sanskrit. It has its origins in the Sanskrit language, and is of Indo-Aryan / Indo-European origin. Most Indian languages spell and pr ...

as Aryan Seth, Mallika's brother and Armaan's nemesis who will go to any lengths to get control of the Gulmohar empire Vedika's Father (Dead)(Negative Role) *

Rajesh Khera Rajesh Khera (''Rājēśa Khērā'') is an Indian television actor and voice actor who has acted in many Hindi films and is remembered for the role of fashion designer Maddy in '' Jassi Jaissi Koi Nahin''. He was recently seen as a contender ...

as Maddy, Gulmohar's fashion designer *

Navneet Nishan Navneet Nishan (also known as Navnit Nishan, Navnit or Navnit Singh) (born 25 October 1965) is an Indian actress. She is best known for her role as Tara in the soap opera '' Tara'', and '' Kasautii Zindagii Kay''. She has also worked in the TV ...

as Hansmukhi *

Shweta Salve Shveta Salve is an Indian television actress and model, best known as the 1st runner-up of the dance reality show '' Jhalak Dikhhla Jaa 1''. Early life and education Born in Chembur, Mumbai to Deepak and Hema Salve, sister of Sharvil. She stu ...

as Arundhati Roy *

Vrajesh Hirjee Vrajesh Hirjee (born 16 June 1971) is an Indian film and television actor. He is also a script writer,dubbing artist and doing commentary in vivo pro kabbadi league season 9. He has acted Hindi language films like ''Rehna Hai Tere Dil Mein'', ...

as Computer Hacker *

Raman Trikha Raman may refer to: People *Raman (name) *C. V. Raman (1888–1970), Indian Nobel Prize-winning physicist Places * Raman, Punjab (India) * Raman, Rawalpindi, Pakistan * Raman District, Yala Province, Thailand ** Raman Railway Station * Raman ...

as Lucky * Sandhya Mridul as Yaana * Sandhya Shetty as Kareena Modi *

Anupama Verma Anupama can refer to: * Anupama (given name), an Indian female given name (including a list of persons with the name) *''Anupama'' (1955 film), directed by Agradoot Agradoot () was a group of Indian film technicians signing collectively as dire ...

as Sheetal Ambuja *

Mandira Bedi Mandira Bedi (born 15 April 1972) is an Indian actress, fashion designer, and television presenter. She gained recognition by playing the titular role in the 1994 television show, '' Shanti'', which was telecast on India's national channel, Door ...

as Herself *

Divya Dutta Divya Dutta (born 25 September 1977) is an Indian actress and model. She has appeared in Hindi and Punjabi cinema, in addition to Malayalam and English-language films. She has received many awards including a National Film Award, a Filmfare Awa ...

as Herself *

Karan Oberoi Karan B Oberoi is an Indian singer, anchor and television actor. He is known for being a part of an Indipop boy band, A Band Of Boys, formed in 2001 and for playing the role of Raghav in ''Jassi Jaisi Koi Nahin'' (2003–06). The band was form ...

as Himself & Raghav Oberoi *

Vikas Bhalla Vikas Bhalla (born 24 October 1972) is an Indian film, television actor, singer and producer. Vikas is trained in Hindustani classical music from Allahabad University, under Pandit Jialal Vasant. He appeared as a lead actor in films in the la ...

as Chiranjeev (CJ) Oberoi in antagonist *

Neena Gupta Neena Gupta (born 4 June 1959) is an Indian actress and television director who works in Hindi films and television. Known for her work in both art-house and commercial films, she won the National Film Award for Best Supporting Actress for pl ...

as Nandini * Rakhee Tandon as Anjali (Angel) Suri, Armaan's sister * Aman Verma as Advocate Thakral * Sakshi Tanwar as Advocate Indira Bhargav * Rohit Bakshi as Rahul *

Shilpa Saklani Shilpa Saklani is an Indian television actress known for her role as Ganga Sahil Virani in ''Kyunki Saas Bhi Kabhi Bahu Thi'' and Vidhi in '' Jassi Jaissi Koi Nahin''. She was a contestant on the reality shows '' Nach Baliye 1'' and '' Bigg Boss ...

as Vidhi Vedika's Mother *

Chinky Jaiswal In the United Kingdom, ''chinky'' (or ''chinky chonky'',) is a slur for a Chinese takeaway restaurant or Chinese food and Chinese people. In 2002, the Broadcasting Standards Commission, after a complaint about the BBC One programme ''The Vicar o ...

as Vedika Vidhi's Daughter / Jassi & Armaan's Adoptive Daughter * Nitin Arora as Detective * Gauri Pradhan Tejwani as Gauri Pradhan * Vikram Sahu as Dhanraj *

Shweta Kawatra Shweta Kawatra (born 10 February 1976) is an Indian actress, model and television presenter. Personal life She is married to TV actor Manav Gohil. They participated in the dance competition show Nach Baliye where Manav was awarded best dancer ...

as Meenakshi * Niyati Joshi as Jyoti (Jo) Khatri *

Pooja Ghai Rawal Puja or Pooja may refer to: Religion *Puja (Hinduism), a ritual to host, honor or of devotional worship, or one to celebrate an event *Puja (Buddhism), expressions of honour, worship and devotional attention * Puja, a wooden stick, sometimes leat ...

as Riya *

Uday Tikekar Uday Tikekar (born 4 December 1960) is an Indian film and television actor. He began his career in Marathi theatre, also putting up performances in Hindi theatre. He is married to classical singer Arati Ankalikar-Tikekar, who is a 2-time Natio ...

as Father Rodricks *

Sanjay Batra Sanjay Batra is a television actor in India. He has played roles in many popular TV serials like '' Jyoti'', ''Balika Vadhu,'' ''Iss Pyaar Ko Kya Naam Doon? Iss Pyaar Ko Kya Naam Doon? ( ''What Should We Name This Love?'') is an Indian Hi ...

as Public Prosecutor *

Kanwaljit Singh Kanwaljit Singh may refer to: * Kanwaljit Singh (politician), Indian politician * Kanwaljit Singh (actor), Indian actor * Kanwaljit Singh (cricketer), Indian former first-class cricketer * Prince Kanwaljit Singh, Indian Punjabi film actor See al ...

as Shiv Pratap Oberoi *

Shubhavi Choksey Shubhaavi Choksey is an Indian television actress known for playing Meera Singhania in '' Kyunki Saas Bhi Kabhi Bahu Thi'', Rishika Rai Choudhary in ''Kahaani Ghar Ghar Kii'' and Mohini Basu in '' Kasautii Zindagii Kay''. She is also a trained ...

as Meera Oberoi *

Salil Acharya Salil Acharya (born 3 November 1980) is an Indian actor, VJ, radio jockey and television host. Acharya made his Bollywood debut in Mohit Suri's 2007 film ''Awarapan''. He is also a radio jockey for Radio City 91.1, a film critic for BBC Asian N ...

as Armaan's cousin *

Kishori Shahane Kishori Shahane is an Indian classical and folk dancer and actress who works in the Hindi and Marathi movies and television. - She is married to Hindi filmmaker Deepak Balraj Vij. She is a producer who helped to make a film about the life of ...

as Doctor *

Ketki Dave Ketki Joshi Dave (born 23 June 1960) is an Indian actress. She has starred in many Gujarati and Hindi films including '' Aamdani Atthanni Kharcha Rupaiya'', ''Money Hai Toh Honey Hai'', '' Kal Ho Naa Ho'', and '' Hello! Hum Lallan Bol Rahe Hain ...

as Vrinda Khatri *

Sooraj Thapar ''Chandragupta Maurya'' is an Indian Historical drama series being broadcast on Dangal TV, based on the life of Chandragupta Maurya, an Indian emperor of ancient India and the founder of the Mauryan Empire. Chandragupta Maurya was first aired i ...

as Charles *

Rajesh Khattar Rajesh Khattar (born 24 September 1966) is an Indian actor, voice artist and screenwriter from Bollywood. He was married to Neelima Azeem and is the father of actor Ishaan Khattar and step father of Shahid Kapoor. Personal life Khattar was b ...

as Parvatlal Singh *

Apara Mehta Apara Mehta Jariwala (Mostly Known By Her Maiden Name Apara Mehta) is an Indian television and Bollywood actress known for her supporting roles like ''Savita Mansukh Virani'' in the iconic show ''Kyunki Saas Bhi Kabhi Bahu Thi''. Now current ...

as Naseem Aapa *

as Advocate Rajkumar Jha *

Neeru Bajwa Neeru Bajwa (born 26 August 1975) is a Canadian actress, director and producer who has mainly worked in Punjabi and Hindi films. She started her career in 1998 with Dev Anand's Bollywood film '' Main Solah Baras Ki'' and then moved on to work ...

as Neha Shastri

Guest appearances

Saif Ali Khan Saif Ali Khan (; born Sajid Ali Khan Pataudi; 16 August 1970) is an Indian actor and film producer who works in Hindi films. Part of the Pataudi family, he is the son of actress Sharmila Tagore and cricketer Mansoor Ali Khan Pataudi. Khan ...

as Karan Kapoor: To promote his film '' Hum Tum'' (In May 2004) *

Malaika Arora Malaika Arora (born 23 October 1973) is an Indian actress, dancer, model, VJ and a television personality who appears in Hindi-language films. She made her debut as a film producer in 2008, with her former husband Arbaaz Khan, founding the co ...

for Loreal Paris Fashion Fiesta Advertisement in episode no 275 * Vandana Luthra as Herself in Episode 306 * Rupali Tiwari as Herself from NDTV News Host in Episode 343 * Neeta Lulla Designed Jassi's Bridal Outfit *

Neelam Kothari Neelam Kothari Soni is an Indian actress and jewellery designer from Mumbai, known mononymously as Neelam. She made her acting debut with '' Jawaani'' (1984) opposite debutant Karan Shah. Since then she starred in various films alongside Govind ...

Designed Jassi's Bridal Jewellery

Development

Jassi Jaisi Koi Nahi is also known for its remarkable campaigning and marketing done by the channel to attract a huge audience before its launch. The main protagonist 'Jasmeet Walia' was hidden completely from the audience in promotions although the campaigning was targeted totally on the character's uniqueness. This generated a lot of curiosity among its audience to know about the character. This was perhaps the first an Indian Television Channel took such a big risk to keep its series protagonist under wraps and still promoting it heavily. The risk, however, paid off and the show opened with a bumper response on its premiere episode. The TV show was well received and it went on to run for three years.

Reception

The show opened with a bumper response and the ratings were very strong for the first 100 episodes. After that, the ratings started to dwindle and didn't pick up although the channel did not lose hope in the show. As soon as the protagonist goes through her makeover, the ratings shot up again and the show came back at the top spot. However, the ratings fell again once the main objective of the show was fulfilled. The show ran for some more time before going off air in early 2006. A special episode aired on 5 March 2005 garnered 10.9 TVR.

Awards and nominations

References

External links

*
Jassi Jaissi Koi Nahin
on

Sony Liv SonyLIV is an Indian over-the-top freemium streaming platform owned by Culver Max Entertainment. SonyLIV was introduced in 2013 as the first OTT service in India. As a streaming service, it is carrying content from its local networks, inc ...

{{Ugly Betty series Yo soy Betty, la fea 2003 Indian television series debuts Sony Entertainment Television original programming Indian television soap operas Television shows set in Mumbai 2007 Indian television series endings Indian television series based on non-Indian television series Fashion-themed television series