Jake Holmes
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Jake Holmes (born December 28, 1939) is an American singer-songwriter and
jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually ...
writer who began a recording career in the 1960s. Holmes is the author of the song " Dazed and Confused", later reworked by
Led Zeppelin Led Zeppelin were an English rock band formed in London in 1968. The group comprised vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are ...
. Holmes also composed the music to the
US Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, cla ...
recruitment
jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually ...
"Be All That You Can Be" in the 1980s. The jingle and subsequent advertising campaign was used extensively by the US government throughout the 1980s. Holmes also wrote the "I'm A Pepper" jingle, and with
Randy Newman Randall Stuart Newman (born November 28, 1943) is an American singer-songwriter, arranger, composer, and pianist known for his Southern-accented singing style, early Americana-influenced songs (often with mordant or satirical lyrics), and vari ...
co-wrote the "Most Original Soft Drink Ever" jingle for the Dr Pepper soft drink.


Career

Holmes' first musical foray was with his wife Katherine in the folk pop parody duo, Allen & Grier. Following military service, he resumed his music career. Among the highlights: Holmes put lyrics to
Bob Gaudio Robert John Gaudio (born November 17, 1942) is an American singer, songwriter, musician, and record producer, and the keyboardist and backing vocalist of the pop/rock band the Four Seasons. Gaudio wrote or co-wrote and produced the vast majori ...
's music on The Four Seasons' 1969 '' Genuine Imitation Life Gazette'' album, after which the pair went on to compose
Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Nicknamed the " Chairman of the Board" and later called "Ol' Blue Eyes", Sinatra was one of the most popular entertainers of the 1940s, 1950s, and ...
's 1970 '' Watertown'' album. Coming during a relative low point in Sinatra's career, ''Watertown'' was his least successful album, but the song "I Would Be in Love (Anyway)" reached No. 4 on the ''Billboard'' Adult Contemporary chart. The song "What's Now is Now" reached No. 31 on that chart and was later included in ''Frank Sinatra's Greatest Hits Volume 2''. Sinatra's recording of the Gaudio-Holmes composition "Lady Day" was left off the ''Watertown'' album, but was released as a single, and Don Costa later rearranged "Lady Day" for inclusion in Sinatra's ''Sinatra & Company'' album. In 1985, Nina Simone recorded a cover version of "For a While", from the ''Watertown'' album, for her ''Nina's Back'' album. That same year, she recorded a live version of "For a While" for her ''Live And Kickin album. On his own, Holmes recorded during the 1960s two well-regarded albums for EMI's Tower Records label: ''A Letter to Katherine December'', and '' "The Above Ground Sound" of Jake Holmes'', which contained the aforementioned " Dazed and Confused" and "Genuine Imitation Life". The Four Seasons' Bob Gaudio heard Holmes sing "Genuine Imitation Life" at
The Bitter End The Bitter End is a 230-person capacity nightclub, coffeehouse and folk music venue in New York City's Greenwich Village. It opened in 1961 at 147 Bleecker Street under the auspices of owner Fred Weintraub. The club changed its name to ''The Ot ...
in New York's City's Greenwich Village, which led to their collaborations on The Four Seasons and Sinatra albums. Between those projects, Holmes, who had landed a recording contract with Polydor, went to Nashville to record an album called ''Jake Holmes''. That was followed by the most successful solo album of his career, ''So Close, So Very Far to Go''. Released by Polydor in 1970, it reached No. 135 on the ''Billboard'' album chart, and the single "So Close" rose to No. 49 on ''Billboards Hot 100. In 1970,
Lena Horne Lena Mary Calhoun Horne (June 30, 1917 – May 9, 2010) was an American dancer, actress, singer, and civil rights activist. Horne's career spanned more than seventy years, appearing in film, television, and theatre. Horne joined the chorus of th ...
sang Holmes' "It's Always Somewhere Else" on a TV special made with
Harry Belafonte Harry Belafonte (born Harold George Bellanfanti Jr.; March 1, 1927) is an American singer, activist, and actor. As arguably the most successful Jamaican-American pop star, he popularized the Trinbagonian Caribbean musical style with an internati ...
and released on the album ''
Harry & Lena ''Harry & Lena'' is a 1970 studio album issued by RCA Records by Harry Belafonte and Lena Horne. In 1970, Belafonte Enterprises produced an ABC television special featuring Harry Belafonte and Lena Horne. The hour special titled ''Harry & Lena, Fo ...
''. Belafonte commenced recording Holmes' songs on ''
The Warm Touch ''The Warm Touch'' is an album by Harry Belafonte, released by RCA Records in 1971. Allmusic entry for ''The Warm Touch''Retrieved November 2009. Track listing # "Something in the Way She Moves" (James Taylor) – 3:10 # "Circle 'Round the Sun" ( ...
'' (1971), followed by ''
Play Me "Play Me" is a 1972 song by Neil Diamond from his album '' Moods''. The song, the first single from ''Moods'', was recorded in February 1972 in Los Angeles. It was released as a single in May 1972 and peaked at #11 in the United States in Septemb ...
'' (the song "So Close", 1973), and ''
Loving You Is Where I Belong ''Loving You is Where I Belong'' is an album by Harry Belafonte, released in 1981. Allmusic entry for ''Loving You is Where I Belong''Retrieved November 2009. Track listing # "Something to Hold Onto" (Gene Pistilli, Walter Murphy) – 3:55 # "Mar ...
'' (1981), culminating in a whole album, 1988's ''
Paradise in Gazankulu ''Paradise in Gazankulu'' is album by Harry Belafonte, released by EMI Records in 1988. It was his final studio album, prior to his death in 2023. The album deals with the plight of black South Africans under the Apartheid system.The Guide to Unit ...
''. These were followed by the live recordings ''
Belafonte '89 ''Belafonte '89'' is a live album by Harry Belafonte, released in 1989. Allmusic entry for ''Belafonte '89'' Retrieved November 2009. A truncated version of the album was released in the U.S., featuring only 10 out of 15 tracks. The international ...
'' and ''
An Evening with Harry Belafonte and Friends ''An Evening with Harry Belafonte and Friends'' is a live album by Harry Belafonte, released in 1997. Allmusic entry for ''An Evening with Harry Belafonte and Friends''Retrieved November 2009. The album is the soundtrack of a concert, televised by ...
'' (1997). In 1977, "So Close" became the title song of an album by Helen Schneider, a popular New York nightclub singer. Holmes' modest success with Polydor led to a contract with Columbia Records and the album ''How Much Time''. It was as accomplished as all his work but yielded no hits in a pop era that was about to be swamped by disco music. Later in the 1970s, with his music career stalling, Holmes moved into writing advertising jingles for HEA Productions, which provided music for advertising agencies. His first jingle for HEA was for an anti-drug campaign, "What Do You Do When the Music Stops". Besides the US Army slogan and Dr Pepper jingle, he is also the composer of the "Aren't You Hungry for Burger King Now?" campaign (1981), "Come see the softer side of Sears", and many other commercials – most famously in the UK, "We'll Take More Care Of You" for
British Airways British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London, England, near its main hub at Heathrow Airport. The airline is the second largest UK-based carrier, based on fleet size and passengers ...
– earning him the nickname "Jingle Jake". His voice can also be heard on commercials for
Philip Morris Phil(l)ip or Phil Morris may refer to: Companies *Altria, a conglomerate company previously known as Philip Morris Companies Inc., named after the tobacconist **Philip Morris USA, a tobacco company wholly owned by Altria Group ** Philip Morris Inte ...
,
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
,
Union Carbide Union Carbide Corporation is an American chemical corporation wholly owned subsidiary (since February 6, 2001) by Dow Chemical Company. Union Carbide produces chemicals and polymers that undergo one or more further conversions by customers befo ...
,
Gillette Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gill ...
, DeBeers, Winn-Dixie, and British Petroleum. In the 1990s, Holmes set up a production company for jingles and music, called Three Tree Productions. This was eventually acquired by
Frank Gari Frank Daniel Garofalo (born April 1, 1944), known professionally as Frank Gari, is an American singer-songwriter and composer. Early life Gari was a popular singer and songwriter from the late 1950s and early 1960s. His best known songs as a ...
's Gari Media Group. Gari, best known for television news music and image packages, continues to produce TV commercial jingles, including "Vista Blues" for Apple Inc.'s Get a Mac campaign. Even as his jingle career flourished, Holmes never gave up songwriting. He co-wrote every song on Harry Belafonte's 1988 album ''
Paradise in Gazankulu ''Paradise in Gazankulu'' is album by Harry Belafonte, released by EMI Records in 1988. It was his final studio album, prior to his death in 2023. The album deals with the plight of black South Africans under the Apartheid system.The Guide to Unit ...
'', including the song ''Kwela (Listen to the Man)'', after which Belafonte's subsequent concert video was named. As the new century dawned, Holmes released a new solo album called ''Dangerous Times'', and jumped into the political fray with anti- George W. Bush songs such as "Mission Accomplished" and "I Hear Texas".


Discography

*'' "The Above Ground Sound" of Jake Holmes'' (
Tower A tower is a tall structure, taller than it is wide, often by a significant factor. Towers are distinguished from masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting structures. Towers are specific ...
, 1967) *''A Letter to Katherine December'' (
Tower A tower is a tall structure, taller than it is wide, often by a significant factor. Towers are distinguished from masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting structures. Towers are specific ...
, 1968) *''Jake Holmes'' (
Polydor Polydor Records Ltd. is a German-British record label that operates as part of Universal Music Group. It has a close relationship with Universal's Interscope Geffen A&M Records label, which distributes Polydor's releases in the United State ...
, 1969) *''So Close, So Very Far to Go'' (
Polydor Polydor Records Ltd. is a German-British record label that operates as part of Universal Music Group. It has a close relationship with Universal's Interscope Geffen A&M Records label, which distributes Polydor's releases in the United State ...
, 1970) *''How Much Time'' (
Columbia Columbia may refer to: * Columbia (personification), the historical female national personification of the United States, and a poetic name for America Places North America Natural features * Columbia Plateau, a geologic and geographic region i ...
, 1971) *''Mission Accomplished – The Return of the Protest Song'' (three song ep; about George W. Bush) *''Dangerous Times'' (2000)


Jingles composed

* "Building a better way .... to see the U.S.A." for
Chevrolet Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ou ...
(General Motors) (1972) * "Most Original Soft Drink Ever" for Dr Pepper (with
Randy Newman Randall Stuart Newman (born November 28, 1943) is an American singer-songwriter, arranger, composer, and pianist known for his Southern-accented singing style, early Americana-influenced songs (often with mordant or satirical lyrics), and vari ...
) * "We'll Take More Care of You" for
British Airways British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London, England, near its main hub at Heathrow Airport. The airline is the second largest UK-based carrier, based on fleet size and passengers ...
(1975) * "I'm a Pepper" for Dr Pepper (1977) *"You Can Have Half and Still Have a Whole" for Hershey's Almond Joy" (197X) * "Be all that you can be" for the U.S. Army (1979) * "We fly the world" for
Pan American World Airways Pan American World Airways, originally founded as Pan American Airways and commonly known as Pan Am, was an American airline that was the principal and largest international air carrier and unofficial overseas flag carrier of the United State ...
(1977) * "Raise your hand if you're Sure" for Sure deodorant (197X) * "Aren't You Hungry for Burger King Now?" for Burger King (1981) * "America's Getting Into Training" for
Amtrak The National Railroad Passenger Corporation, doing business as Amtrak () , is the national passenger railroad company of the United States. It operates inter-city rail service in 46 of the 48 contiguous U.S. States and nine cities in Canada. ...
corporation (1981) * "Come to Metropolitan and simplify your life" for
Metropolitan Life Insurance Company MetLife, Inc. is the holding corporation for the Metropolitan Life Insurance Company (MLIC), better known as MetLife, and its affiliates. MetLife is among the largest global providers of insurance, annuities, and employee benefit programs, wi ...
(1981) * "Great Moments for You on CBS" for CBS (1982) * "Help Yourself to Stouffer's Pizza" for Stouffer's (1984) * "Ah ha, we're sitting pretty, altogether in Schaeffer City" for Schaeffer Beer (198X) * "NBC, Let's All Be There!" for NBC (1985) * "PS/2 it!" for IBM (1987) * "Best a Man Can Get" for The Gillette Company (1988) * "Come see the softer side of Sears" for
Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...
(1993) * "With Charmin Ultra, Less Is More" (Cha-cha-cha!!!) for Charmin (Early 2000s)


Dazed and Confused

Holmes is known for writing " Dazed and Confused," which appeared on his debut album '' "The Above Ground Sound" of Jake Holmes''. It was later adapted without attribution and popularized by
Jimmy Page James Patrick Page (born 9 January 1944) is an English musician who achieved international success as the guitarist and founder of the rock band Led Zeppelin. Page is prolific in creating guitar riffs. His style involves various alternative ...
of
The Yardbirds The Yardbirds are an English rock band, formed in London in 1963. The band's core lineup featured vocalist and harmonica player Keith Relf, drummer Jim McCarty, rhythm guitarist and later bassist Chris Dreja and bassist/producer Paul Samwe ...
and
Led Zeppelin Led Zeppelin were an English rock band formed in London in 1968. The group comprised vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are ...
. A Yardbirds live recording from French TV series "Bouton Rouge" (recorded on March 9, 1968) was released on '' Cumular Limit'' in 2000, credited as "Dazed and Confused" by Jake Holmes arr. Yardbirds. Another live performance (recorded March 30, 1968, New York City) is included on the album '' Live Yardbirds: Featuring Jimmy Page'' under the alternate title "I'm Confused". It is the only track that has no songwriter credits on the release. As of 2016 it is now widely recognized that Holmes is the author of the song. Page, while on tour with the Yardbirds in 1967, saw Holmes perform the song in
Greenwich Village Greenwich Village ( , , ) is a neighborhood on the west side of Lower Manhattan in New York City, bounded by 14th Street to the north, Broadway to the east, Houston Street to the south, and the Hudson River to the west. Greenwich Village ...
. Within months, he had adapted the song for that group, and later, for Led Zeppelin. Page claimed sole songwriting credit for the song when it appeared on Led Zeppelin's debut album. Holmes later sent Page a letter about the songwriting credits but received no reply. In June 2010, Holmes filed a lawsuit against Jimmy Page for
copyright infringement Copyright infringement (at times referred to as piracy) is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, ...
in
United States District Court The United States district courts are the trial courts of the U.S. federal judiciary. There is one district court for each federal judicial district, which each cover one U.S. state or, in some cases, a portion of a state. Each district co ...
, claiming Page knowingly copied his work. November 2012's release of ''
Celebration Day "Celebration Day" is a song by English rock band Led Zeppelin, and the third track from their 1970 album '' Led Zeppelin III''. The band's last concert film and album, released on 19 November 2012, took their name from this song. Composition a ...
'' (The Led Zeppelin Reunion Show at the O2) credits "Dazed and Confused" as written by Jimmy Page (inspired by Jake Holmes). On the CD and vinyl re-releases of the debut album in June 2014, the songwriting credits on the CD or vinyl state "Dazed and Confused"; Page – inspired by Jake Holmes. There are no songwriting credits on the vinyl sleeve or CD jewel case.


References


External links


Jake Holmes interview ''Jingle Land: Be All that You Can Be''



Watertownology – a site to study the Watertown album


*

{{DEFAULTSORT:Holmes, Jake 1939 births Living people Songwriters from San Francisco Singers from San Francisco American male singer-songwriters Jingle writers Jingle composers Singer-songwriters from California