It's-It Ice Cream
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It's-It Ice Cream is an ice cream
manufacturer Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a ran ...
and distributor since 1928, based in
Burlingame, California Burlingame () is a city in San Mateo County, California. It is located on the San Francisco Peninsula and has a significant shoreline on San Francisco Bay. The city is named after diplomat Anson Burlingame and is known for its numerous eucalyp ...
. The company has four products with their most popular being the It's-It
ice cream sandwich An ice cream sandwich is a frozen dessert consisting of ice cream between two biscuits, skins, wafers, or cookies. The ingredients are different around the world, with Ireland and Israel using wafers, and North America using chocolate cookies. ...
, which is a scoop of ice cream sandwiched between two oatmeal cookies and dipped in dark chocolate. The original vanilla It's-It has been available in additional flavors since the 1980s.


History

The It's-It was invented in 1928 by George Whitney, one of the original business owners when San Francisco's Playland at the Beach opened across the
Great Highway The Great Highway is a road in San Francisco that forms the city's western edge along the Pacific coast. Built in 1929, it runs for approximately next to Ocean Beach. Its southern end is at Skyline Boulevard ( State Route 35) near Lake Merced; ...
from Ocean Beach. One version of the name's origins is that Whitney was experimenting and cried out "It's-It!" when he hit on the combination of a sandwich of vanilla ice cream inside two oatmeal cookies, covered in chocolate. Another version is that he heard someone answer the question which cow had won a cow race that day (a tradition at Playland); the cow's name was It. For nearly forty-five years, until Playland was demolished in 1972, the It's-It was available only at Whitney's shop. After Playland closed, the It's-It name was passed to George Mavros, who sold the ice cream sandwiches at another location near Ocean Beach. In 1974, the Shamieh brothers; and their brother-in laws, A.L. McDow and Isa Zaru, bought the It's-It business. They mechanized production, first at a facility on 11th Street in downtown San Francisco, moving to the current factory in Burlingame in 1976. The company's products are now sold in supermarkets and
convenience store A convenience store, convenience shop, corner store or corner shop is a small retail business that stocks a range of everyday items such as coffee, groceries, snack foods, confectionery, soft drinks, ice creams, tobacco products, lottery ticket ...
s. Chocolate, strawberry, mint and cappuccino flavors were added in the 1980s and green tea in 2016; pumpkin is also available. The company has also added other ice cream products, including the "Super Sundae", the "Big Daddy", the "Super Cone", and the "Chips It".


References


External links

{{Commons category
It's-It Ice Cream Company Official Website


Ice cream brands Companies based in Burlingame, California California culture Cuisine of the Western United States Food and drink in the San Francisco Bay Area Cookie sandwiches Dairy products companies in California