Ipsos Reid was the name of a

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

-based research company, still existing under the name Ipsos as the Canadian arm of the global Ipsos Group. Founded in

Winnipeg Winnipeg () is the capital and largest city of the province of Manitoba in Canada. It is centred on the confluence of the Red and Assiniboine rivers, near the longitudinal centre of North America. , Winnipeg had a city population of 749, ...

in 1979 as the

Angus Reid Angus Reid (born September 23, 1976, in Richmond, British Columbia) is a former offensive lineman who played in the Canadian Football League. Reid went to Simon Fraser University and played for the Simon Fraser Clan. He began his career with the ...

Group, the company expanded across the country and was purchased by the Ipsos Group and given the name ''Ipsos Reid'' in 2000. Today, Ipsos is Canada's largest

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mar ...

and

public opinion polling An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions ...

firm. The company's researchers conduct both syndicated and customized research studies across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications. With operations in seven Canadian cities, Ipsos employs more than 600 research professionals and support staff across Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. The current President and CEO for Ipsos in Canada is Gary Bennewies.

Memberships

Ipsos is a member of the following associations: * The

Marketing Research and Intelligence Association Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

References

External links

Canadian homepage
Public opinion research companies Market research companies of Canada Canadian subsidiaries of foreign companies {{canada-company-stub Companies based in Winnipeg