InvestedIn is a

crowd funding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by crow ...

website for fund raising projects and charity events such as walkathons and celebrity cause-based campaigns. InvestedIn is also a technology provider offering a

white label A white label record is a vinyl record with white labels attached. There are several variations each with a different purpose. Variations include test pressings, white label promos, and plain white labels. Test pressings Test pressings, usua ...

crowdfunding platform for commercial and

non-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

use.

History

InvestedIn was founded in 2010 by Alon Goren and Yadid Ramot. The company launched the service at the DEMO conference Founder Alon Goren used crowdfunding on stage to help sponsor their trip to the conference. InvestedIn raised $45,000 after being accepted to the AmplifyLA accelerator program.

Model

One of a number of fundraising platforms dubbed "

," the consumer facing website from InvestedIn allows anyone anywhere in the world to create a fundraising project. Unlike other crowdfunding websites, such as Kickstarter, InvestedIn doesn't limit the kinds of project they accept, allowing the community to decide which projects they like by voting with their dollars. Project creators also have additional flexibility in being able to choose from two campaign types, "tipping point" campaigns where they set a goal and only receive funds when their project meets or exceeds that goal, and "deadline" campaigns where they set a date and try to raise as much money as they can during a limited time frame. Funds are collected via credit card payment through a merchant processor. InvestedIn takes 3% of any funds raised after a project becomes successful. The merchant processing provider used by InvestedIn also charges a percentage of 3-4% depending on the type of card used.

White Label Crowdfunding Platform

In addition to operating a crowd funding website InvestedIn also offers a

technology Technology is the application of knowledge to reach practical goals in a specifiable and Reproducibility, reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in me ...

solution to companies interested in operating their own crowdfunding

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wi ...

. Based on a client's needs, InvestedIn will customize their existing code and build new features based on client specifications and needs giving them a unique platform of their own. Numerous companies and non-profits have engaged InvestedIn to power their websites, including BoostFunder and BizWorld. The company is also working with multiple companies that are getting ready to open crowdfunding portals for equity under the

JOBS Act The Jumpstart Our Business Startups Act, or JOBS Act, is a law intended to encourage funding of small businesses in the United States by easing many of the country's securities regulations. It passed with bipartisan support, and was signed in ...

Accolades and news coverage

Covered in ''

The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

'' for work in niche crowdfunding. Also covered in The Pacific Coast Business Times. Awarded "Best Marketplace Platform Funding Award" March 2012 by the Los Angeles Venture Association.

References

External links