The International Alliance for Responsible Drinking (IARD), headquartered in Washington D.C., is a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. It is supported by the world’s leading beer, wine, and spirits producers. IARD members include

Anheuser-Busch InBev Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters ...

Bacardi Limited Bacardi Limited (; ) is one of the largest privately held, family-owned spirits companies in the world. Originally known for its Bacardi brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 a ...

, Beam Suntory, Brown-Forman Corporation,

Carlsberg Carlsberg may refer to: Places * Carlsberg (district), a district in Copenhagen, Denmark ** Carlsberg station, its train station * Carlsberg, Germany, a municipality in Rhineland-Palatinate, Germany * Carlsberg Fjord, Greenland Other uses * Carls ...

Diageo Diageo plc () is a multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It was the world's largest distiller before being overtaken by Kweichow Moutai of China in 201 ...

Heineken Heineken Lager Beer ( nl, Heineken Pilsener), or simply Heineken () is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 Feb ...

, Kirin Holdings Company, Limited, Molson Coors,

Pernod Ricard Pernod Ricard () is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as ''Pernod'' or '' Ricard''). The world’s second-largest wine and spirits seller, it also pro ...

, and

William Grant & Sons William Grant & Sons Ltd is an independent, family-owned Scottish company that distills Scotch whisky and other selected categories of spirits. It was established in 1887 by William Grant, and is run by Grant's descendants as of 2018. It is th ...

History

IARD was launched in January 2015 and builds on two decades of research, policy analysis and programs by the International Center for Alcohol Policies (ICAP), as well as the efforts of the Global Alcohol Producers Group (GAPG).

Raising Standards

IARD works with stakeholders to help them raise standards in various areas in order to reduce harmful drinking. * IARD has worked with the

World Federation of Advertisers (WFA) The World Federation of Advertisers (WFA) is a global association for multinational marketers and national advertiser associations. Its membership is made up of over 140 of the world's top brands and national associations in more than 60 markets. ...

to produce
series of videos
to help all alcohol producers and their agencies to implement effective safeguards to prevent minors from seeing alcohol marketing online, and continues t
work with digital platforms
to give users the choice to block marketing from beer, wine, and spirits producers. * On 25 January 2020, IARD Members announced an immediate roll out of "a clear age-restriction symbol or equivalent words on all of

heir Inheritance is the practice of receiving private property, titles, debts, entitlements, privileges, rights, and obligations upon the death of an individual. The rules of inheritance differ among societies and have changed over time. Offic ...

alcohol brand products – including alcohol-free extensions of alcohol brands – ..., where legally permissible, with compliance across all markets by 2024." * On 25 May 2021, IARD Members and 14 prominent global and regional online retailers and e-commerce and delivery platforms announce
global standards
for online alcohol sales and delivery that identify five key safeguards.

Producers' Commitments

The 11 (at the time) CEO signatories and their companies are part of the Producers' Commitments to reduce harmful drinking. IARD was the secretariat to the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking. IARD’s formation was driven by the companies’ keenness to increase momentum around the Commitments and, in general, to step up action to meet the target on harmful drinking agreed by governments.

References

{{Reflist Non-profit organizations based in Washington, D.C. International non-profit organizations 2014 establishments in Washington, D.C. Alcohol industry trade associations