The Institut français d'opinion publique (IFOP; en, French Institute of Public Opinion, link=yes) is an international

polling Poll, polled, or polling may refer to: Figurative head counts * Poll, a formal election ** Election verification exit poll, a survey taken to verify election counts ** Polling, voting to make decisions or determine opinions ** Polling places o ...

and

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mar ...

firm, whose motto is "Connection creates value". It was founded on 1 December 1938 by

Jean Stoetzel Jean Stoetzel (23 April 1910, Saint-Dié-des-Vosges - 21 February 1987, Paris) was a French sociologist. Biography He had Alsacian and Lorrainian descent.

, former

Sorbonne Sorbonne may refer to: * Sorbonne (building), historic building in Paris, which housed the University of Paris and is now shared among multiple universities. *the University of Paris (c. 1150 – 1970) *one of its components or linked institution, ...

professor, after he met

George Gallup George Horace Gallup (November 18, 1901 – July 26, 1984) was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion. Life and caree ...

in the United States. Its CEO was

Laurence Parisot Laurence Parisot (born 31 August 1959 in Luxeuil-les-Bains, Haute-Saône) is a French businesswoman who served as head of the French MEDEF employers' union from 2005 until 2013. She also directs the IFOP poll institute. She became the 276th wealth ...

from 1990 until 2016, who was nicknamed "boss of the bosses", when she was the leader of the

Mouvement des Entreprises de France The Mouvement des entreprises de France (MEDEF), or the Movement of the Enterprises of France, is the largest employer federation in France. Established in 1998, it replaced the Conseil national du patronat Français ( CNPF), or the "National Cou ...

, the French employers' trade union. The IFOP sells polls to firms and political parties.

External links

www.ifop.fr
1938 establishments in France Marketing companies established in 1938 Consulting firms established in 1938 Market research companies of France Politics of France Public opinion research companies {{France-poli-stub

See also

External links