In
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
, an insert or blow-in card is a separate
advertisement put in a
magazine,
newspaper
A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background.
Newspapers can cover a wide variety of fields such as p ...
, or other
publication
To publish is to make content available to the general public.[Berne Conve ...](_blank)
. They are usually the main source of
income
Income is the consumption and saving opportunity gained by an entity within a specified timeframe, which is generally expressed in monetary terms. Income is difficult to define conceptually and the definition may be different across fields. Fo ...
for non-subscription local newspapers and other publications. Sundays typically bring numerous large inserts in
newspaper
A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background.
Newspapers can cover a wide variety of fields such as p ...
s, because most
week
A week is a unit of time equal to seven days. It is the standard time period used for short cycles of days in most parts of the world. The days are often used to indicate common work days and rest days, as well as days of worship. Weeks are of ...
ly
sales begin on that day, and it also has the highest
circulation of any day of the week.
A buckslip or buck slip is a slip of paper, often the size of a
U.S. dollar bill (a buck), which includes additional information about a product.
[Clemente, Mark N. (2002). ''The Marketing Glossary: Key Terms, Concepts and Applications.'' clementebooks, ]
Bind-in cards are cards that are bound into the bindings of the publication, and will therefore not drop out.
See also
*
Onsert
*
Supplement (publishing)
Advertising supplements periodically accompany corresponding newspapers and are prepared by the paper's advertising staff instead of its editorial staff. It is common for them to cover topics such as real estate and automobiles on behalf of the pap ...
References
External links
Free Ads WebsiteSEO & Google AdsTips For Online BusinessBooklets In Strategic Marketing
Advertising publications by format
Magazine publishing
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