Infinite canvas
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The infinite canvas refers to the potentially limitless space that is available to
webcomics Webcomics (also known as online comics or Internet comics) are comics published on a website or mobile app. While many are published exclusively on the web, others are also published in magazines, newspapers, or comic books. Webcomics can be co ...
presented on the
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. The term was introduced by
Scott McCloud Scott McCloud (born Scott McLeod; June 10, 1960) is an American cartoonist and comics theorist. He is best known for his non-fiction books about comics: ''Understanding Comics'' (1993), '' Reinventing Comics'' (2000), and '' Making Comics'' (20 ...
in his 2000 book '' Reinventing Comics'', in which he suggested that webcomic creators could make a web page as large as needed to contain a comic page of any conceivable size. This infinite canvas would create an endless amount of storytelling benefits and would allow creators much more freedom in how they present their artwork. Journalists responded skeptically to McCloud's idea of the infinite canvas, as five years after ''Reinventing Comics'', the concept had not taken off in large proportions yet. Webcomics were primarily presented in the form of comic strips, which fit easily on a screen. Various webcomic creators have experimented with the infinite canvas, however, and extending comics to beyond what is possible in print has gained some popularity over the years.


Description

In comic books, the panels of each page are laid out in such as a way to fit perfectly on the page, forcing cartoonists into a relatively small set of possible panel lay-outs per page. In his 2000 book, ''Reinventing Comics'', cartoonist Scott McCloud proposed a solution for this situation in the form of the web page. Instead of using the monitor on which a webcomic is read as a "page", McCloud suggested using it as a "window" upon an infinite canvas. A webcomic could be made to be infinitely large, and the cartoonist could give a reader the ability to zoom in and out on it at will. McCloud claimed webcomics could be laid out in any shape: vertically like a tower, horizontally like a skyline, diagonally like a descending staircase, or even three dimensionally like a revolving cube. According to David Balan of ''
Sequart Organization Sequart Organization (; also known as Sequart Research & Literacy Organization) is an online magazine that focuses on the study of popular culture and the promotion of comic books as an art form. Sequart also publishes books and produces document ...
'', webcomics with pages of limited size that use
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to move forward in the story consistently take the reader out of the experience, as there exists no visual link between any two pages. This issue is solved with a long, scrollable canvas, where the webcomic is presented as one long image. Such a webcomic may drag on, however, due to a lack of rhythm or punctuated story beats. Balan praised McCloud's 2003 webcomic, '' The Right Number,'' for its zooming interface, which would have the same benefits as other infinite canvas formats, but still allows for a certain rhythm to exist. Other artists known for making persistent use of the infinite canvas in the early 2000s include Cayetano Garza, demian5, Patrick Farley,
Tristan A. Farnon Tristan Alexander Farnon is an American webcomic author, creator of comic strip ''Leisure Town'', the ''Silent Key'' podcast and Spigot. He is one of the founding creators of the Microsoft Comic Chat-based webcomic Jerkcity, now known as ''Bon ...
, and David Gaddis.


Observations and responses

In 2005, Sarah Boxer of ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' stated that the infinite canvas was hard to find in use, as many webcomics were sticking to a printable format. A few, however, like Nicholas Gurewitch's '' The Perry Bible Fellowship'' and Drew Weing's ''Pup'', did make use of the format (''Pup'' won a Web Cartoonists' Choice Award in the "infinite canvas" category in 2005). Boxer pointed out that most popular webcomics either fit on a webpage easily – such as Adrian Ramos's ''Count Your Sheep'' – or attempted to use various aspects of the digital medium, such as
Flash animation Adobe Flash animation or Adobe Flash cartoon (formerly Macromedia Flash animation, Macromedia Flash cartoon, FutureSplash animation, and FutureSplash cartoon) is an animation that is created with the Adobe Animate (formerly Flash Professional) p ...
and music. That same year, Joe Zabel also noted that the primary purpose for the infinite canvas would be to create lengthy and deep works on the Web, while comic strips like '' PvP'' and '' Penny Arcade'' showed to have much more success in this environment. Because of the time that would go into any page of an infinite canvas comic, Zabel deemed it unlikely for such webcomics to gain a large popularity. Journalist Eric Burns, meanwhile, claimed that McCloud was mainly discussing the potential of webcomics, rather than what they are actually like. In an interview in 2008, Scott McCloud said that in ''Reinventing Comics'' he was "shooting for the moon, in hopes that we could create these radical departures from traditional comics," noting that "most online comics are still pretty conservative in format and style" but also that "there have been some impressive strides in that direction." McCloud specified that he was still keeping an eye on things that needed to happen for the infinite canvas to take off, saying that "the notion of Web applications being as robust as desktop applications has placed us closer to that hope that we may finally be able to create those spaces in a seamless way online. Right now, it's very difficult to do that." In an interview in 2014, McCloud said that "without a reliable financial structure to support these experimental webcomics, a lot of people just turn away and get a real job, or start doing three-panel gag strips. Those have an
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that works." Regardless of the format's initial popularity, a large amount of cartoonists have created infinite canvas webcomics over the years; in the book ''Storytelling in the Media Convergence Age'', cartoonist Daniel Goodbrew states that "the infinite canvas has remained a popular choice among webcomic creators." The infinite canvas has shown more success in Europe and Australia than in North America. The infinite canvas has obtained a large popularity among South Korean webtoons: McCloud noted in 2014 that "most digital comics are scrollers in Korea."


Usage and augmentation

In 2005,
Daniel Merlin Goodbrey Daniel Merlin Goodbrey is an English writer known for his work in webcomics and the British small press. Biography Goodbrey became known as a creator of experimental digital comics and hypercomics. He is the inventor of the Tarquin engine, an ...
created the "Tarquin Engine", a piece of Web software that uses
Adobe Flash Adobe Flash (formerly Macromedia Flash and FutureSplash) is a multimedia software platform used for production of animations, rich web applications, desktop applications, mobile apps, mobile games, and embedded web browser video players. Fla ...
to depict an infinite canvas that a reader can freely scroll through and zoom in on. It greatly simplified the production of infinite canvas webcomics. The tool is not widely used. In 2009,
Microsoft Live Labs Microsoft Live Labs was a partnership between MSN and Microsoft Research that focused on applied research for Internet products and services at Microsoft. Live Labs was headed by Dr. Gary William Flake, who prior to joining Microsoft was a princi ...
released an infinite canvas
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, which reached a wider audience. In 2013, Yvyes Bigerel and Mark Waid of
Marvel Comics Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...
launched an initiative to create and publish digital comics under the title Marvel ReEvolution. While creating these webcomics, Bigerel and Waid were inspired by the manner in which time is experienced within comics, as the passage of time in a comic book is ultimately controlled by its reader. Rather than to allow readers to skim through the images on a whim or to increase the space between panels as McCloud suggested, the duo stacked the panels up "like a
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slideshow," forcing the reader to look at one panel at a time. According to ''
Comic Book Resources ''Comic Book Resources'', also known by the initialism CBR, is a website dedicated to the coverage of comic book–related news and discussion. History Comic Book Resources was founded by Jonah Weiland in 1995 as a development of the Kingdom Co ...
'', this design directly affects how a comic is created and read, as surprises can be better controlled and a letterer could directly control the reading order of text balloons. Rachel Edidin of ''
Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San ...
'' said of ''Wolverine: Japan's Most Wanted'' and ''Iron Man: Fatal Frontier'' that "these are comics that truly feel native to the digital format." In 2016, Oculus Story Studio released Quill, a piece of software that allows people to create a three-dimensional world on an "infinite canvas", meant to be experienced through
virtual reality Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), e ...
. In September 2021, Facebook, now the owner of Oculus, sold Quill to its original creator, who continues to develop and support the app.


References

* {{Webcomics Webcomic formats Digital art Comics terminology