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Infibeam Avenues Limited is an Indian payment infrastructure and software as a service (SaaS) fintech company that provides digital payment services, eCommerce platforms, digital lending, data cloud storage and omnichannel enterprise software to businesses across industries in India and globally. Through its flagship brand, CCAvenue, the business is present in the payment infrastructure market, processing more than $49 billion in online payments. Infibeam Avenues claims to have more than 6.4 million merchants on its platform. It also operates in overseas markets like the USA, KSA, UAE, and Australia. It is headquartered in
GIFT City Gujarat International Finance Tec-City (GIFT City) is central business district under-construction in Gandhinagar and Ahmedabad in Gandhinagar district in Gujarat, India. It is India's first operational greenfield smart city and internatio ...
,
Gujarat Gujarat (, ) is a state along the western coast of India. Its coastline of about is the longest in the country, most of which lies on the Kathiawar peninsula. Gujarat is the fifth-largest Indian state by area, covering some ; and the ninth ...
, India with offices in
Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders ...
,
Mumbai Mumbai (, ; also known as Bombay — List of renamed Indian cities and states#Maharashtra, the official name until 1995) is the capital city of the Indian States and union territories of India, state of Maharashtra and the ''de facto'' fin ...
and Bengaluru.


History

Ex-
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...
executive Vishal Mehta, a Cornell University and MIT graduate, decided to return to India in 2007 and founded Infibeam. The company was started with an initial capital of 10-15 crore. Infibeam Avenues was listed on the
BSE BSE may refer to: Medicine * Bovine spongiform encephalopathy, also known as mad cow disease, a neurodegenerative disease of cattle * Breast self-examination Stock exchanges * Bahrain Stock Exchange, Bahrain * Baku Stock Exchange, Azerbaijan * B ...
and the NSE in 2016. Infibeam provides its marketplace software platform, BAB, to two of India's four largest eCommerce organisations – GeM and
JioMart JioMart is an Indian e-commerce company, headquartered in Navi Mumbai, Maharashtra, India, that started as a joint venture between Reliance Retail and Jio Platforms. The company initially focused on online groceries sales before expanding into ...
. On September 7, 2022, Infibeam Avenues launched its omni-channel mobile app CCAvenue TapPay that allows businesses and entrepreneurs to convert any NFC-enabled Android phone into smart PoS terminals.


Services


Payment Processing

Infibeam’s flagship brand CCAvenue provides digital payment gateway service. CCAvenue Payment Gateway provides multiple payment options and is available in 18 different languages and collects payments in 27 major foreign currencies. CCAvenue also provides a secure link between websites, institutions, and banks in the transaction. CCAvenue’s 'TokenPay' help merchants to comply with
Reserve Bank of India The Reserve Bank of India, chiefly known as RBI, is India's central bank and regulatory body responsible for regulation of the Indian banking system. It is under the ownership of Ministry of Finance, Government of India. It is responsible f ...
's data security norms by securing multi-network tokenisation, which works across major card networks, including MasterCard, RuPay, and Visa.


Merchants Financing/Lending

Infibeam Avenue Ltd has lending aggregating platform -Trust Avenue. The company did AI-based lending for 3 million merchants through tie-ups with banks and NBFCs.


Enterprise ecommerce software platform

Infibeam Avenues' enterprise ecommerce software platform BuildaBazaar hosts India's largest online marketplace for government procurement. The company also entered into a definitive agreement with
Jio Platforms Jio Platforms is an Indian multinational technology company, headquartered in Mumbai. It is a subsidiary of Reliance Industries. Established in 2019, it acts as a holding company for India's largest mobile network operator Jio and other dig ...
to offer its enterprise software licence and enterprise digital payments platform to Jio Platforms and its associates for their internal businesses. On November 20, 2017, Infibeam Avenues launched BillAvenue, an inter-operable digital bill payments platform built over the Bharat Bill Payment System (BBPS) infrastructure to enable service providers to accept bill payments from customers nationwide, through both online and offline channels.


Data Centre infrastructure services

The company forayed into the segment of infrastructure or data centre-as-a-service, and built a state-of-the-art Tier-III data centre in GIFT City,
Gandhinagar Gandhinagar (, ) is the capital of the state of Gujarat in India. Gandhinagar is located approximately 23 km north of Ahmedabad, on the west central point of the Industrial corridor between Delhi, the political capital of India, and Mum ...
. It received Tier-III design certification from Uptime Institute as it is equipped with fully redundant and dual-powered servers, storage, network links and other IT components. Infibeam Avenues has partnered with IBM India to develop implement and promote blockchain capabilities on the LinuxOne platform, the first of its kind in India.


Mergers & Acquisitions


Partnership


Awards and recognition

*In February 2018, Infibeam was ranked 418th in ''
The Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...
'' and Statista's FT1000 High Growth Companies Asia - Pacific 2018.


References

{{authority control Companies based in Ahmedabad Indian companies established in 2007 Online financial services companies of India Retail companies established in 2007 Technology companies established in 2007 Companies listed on the National Stock Exchange of India Companies listed on the Bombay Stock Exchange