The Info List - Indiegogo

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INDIEGOGO /ˌɪndiˈɡoʊɡoʊ/ is an international crowdfunding website founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell. Its headquarters are in San Francisco
San Francisco
, California
. The site is one of the first sites to offer crowd funding. Indiegogo
allows people to solicit funds for an idea, charity, or start-up business. Indiegogo
charges a 5% fee on contributions. This charge is in addition to credit card and PayPal charges that range from 3.5% to 9%. Fifteen million people visit the site each month.

The site runs on a rewards-based system, meaning donors, investors, or customers who are willing help to fund a project or product can donate and receive a gift, rather than an equity stake in the company. Following changes in Security and Exchange Commission rules earlier in 2016, Indiegogo
has partnered with MicroVentures to offer equity -based campaigns beginning in November 2016, allowing unaccredited investors to participate with equity stakes.

In 2014, Indiegogo
launched Indiegogo
Life, a service that people can use to raise money for emergencies, medical expenses, celebrations, or other life events. Indiegogo
Life did not charge a platform fee. In 2015 Indiegogo
Life was renamed to Generosity.com. Donors use solely credit cards to donate, and processing is conducted by Stripe . Stripe's processing fees of 3% plus 30 cents of every donation still apply.


* 1 History

* 2 Crowd funding

* 2.1 Top projects by funds raised

* 3 Campaign rules * 4 Reception * 5 Patent disputes * 6 See also * 7 References * 8 External links


In 2002, while working as an analyst on Wall Street, Danae Ringelmann co-produced a reading of an Arthur Miller play. Though the performance was popular with audiences, there was little financial incentive available, and Ringelmann decided to seek alternative revenue streams. Ringelmann was originally inspired to work with independent filmmakers and theater producers after a filmmaker 50 years her senior saw she worked at JPMorgan
and asked her to fund his film. In 2006, Ringelmann went on to the Haas School of Business
Haas School of Business
to start a company she felt would "democratize" fundraising. There she met Eric Schell and Slava Rubin, who had had similar experiences with fundraising. Schell had previously worked with The House Theater Company in Chicago, while Rubin had started a charity fundraiser for cancer research, after losing his father to cancer as a child.

Ringelmann, Schell, and Rubin developed their concept in 2007, under the name Project Keiyaku. The site officially launched at the Sundance Film Festival
Sundance Film Festival
in January 2008, with a focus on film projects. In June 2010, MTV
New Media partnered with Indiegogo
to develop new content from the site's projects. In September 2011, the company raised a $1.5 million Series Seed financing round, led by Metamorphic Ventures, ff Venture Capital , MHS Capital and Steve Schoettler, Zynga's co-founder. In February 2012, President Barack Obama
Barack Obama
's Startup America partnered with Indiegogo
to offer crowdfunding to entrepreneurs in the U.S.

In June 2012, Indiegogo
raised a $15 million Series A round from Insight Ventures, Khosla Ventures and Steve Schoettler, Zynga's co-founder. In January 2014, a Series B round of funding added $40 million to bring the total venture capital raised to $56.5 million.


In an interview with Film Threat
Film Threat
, Rubin said the site is “...all about allowing anybody to raise money for any idea.” Users can create a page for their funding campaign, set up an account with PayPal , make a list of "perks" for different levels of investment, then create a social media –based publicity effort. Users publicize the projects themselves—through Facebook
, Twitter and similar platforms. The site levies a 5% fee for successful campaigns. For campaigns that fail to raise their target amount, users have the option of either refunding all money to their contributors at no charge or keeping all money raised minus a 9% fee. This option must be selected BEFORE the campaign begins, and the goal will be listed, directly underneath the amount raised, as fixed (only receive funds if goals is met) or flexible (will receive funds if goal is not met).

Unlike similar sites such as Kickstarter
, Indiegogo
disburses the funds immediately, when the contributions are collected through the user's PayPal accounts. Indiegogo
also offers direct credit card payment acceptance through their own portal. Those funds are disbursed up to two weeks after the conclusion of a campaign. According to The Wall Street Journal , as of January 2014 over 200,000 campaigns have been launched, raising "millions of dollars" to people running crowdfunding campaigns in 70 to 100 countries every week. Already-funded projects also use Indiegogo, to create publicity or find distributors.

A few of the successful Indiegogo
campaigns include:

* "Lets Give Karen – The bus monitor – H Klein A Vacation!" , which raised $703,833, * Stick-N-Find, which has raised $861,165, * Bug-a-Salt , which raised $577,546, * Let\'s Build a Goddamn Tesla Museum , which raised $1.3 million, * The Storm Electric Bike , which as of 19 February 2015 has raised $3.5 million from 6,293 funders. * SuperMeat , an Israeli company designing a method to produce a meat-equivalent product without animal slaughter by cultivating tissue samples taken from a chicken and developing them into a market-ready meat product.

On 24 July 2013, Canonical Ltd.
Canonical Ltd.
launched its crowdfunding campaign via Indiegogo
to raise $32 million for the Ubuntu Edge
Ubuntu Edge
smartphone . This is the highest target set for any crowdfunding campaign. However, the campaign only raised $12.8 million, falling short of its target, and no funds were disbursed.

In February 2014, Indiegogo
launched an unsuccessful funding campaign for the Books Project, which had planned to print the entire English in book form later in the year.

In April 2014, after being shown clear evidence of fraud, Indiegogo responded by deleting their anti-fraud guarantee.


See also: List of highest funded crowdfunding projects

Five largest successfully completed Indiegogo
projects by total funds pledged (only funded projects are listed) RANK TOTAL USD PROJECT NAME CREATOR CATEGORY % FUNDED BACKERS CLOSING DATE

1 $12,174,187 Flow Hive
Flow Hive
Honey Flow Technology 17,385 36,653 2015-03-07

2 $5,859,412 Sondors Electric Bike Storm Sondors Technology 6,855 14,646 2015-04-02

3 $5,048,213 Restore King Chapel Now Elise Durham Education 63 282 2015-05-22

4 $5,022,943 An Hour of Code for Every Student Code.org Education 26,570 2,801 2014-12-14

5 $4,511,301 Super Troopers 2
Super Troopers 2
Broken Lizard Industries Film 215 52,532 2015-04-24


Users between the ages of 13 and 17 may not use the site without a parent or legal guardian's consent. Campaign owners may not create a campaign that tries to raise funds for illegal activities, or that is clearly made up or claiming to do something impossible.

If the campaign offers perks, it can't offer any forms of interest in the company or venture, or any financial incentive. The campaign cannot offer alcohol, drugs, weapons or ammunition, or any form of lottery or gambling. A campaign can not promote ideas or opportunities of hate, personal injury, death, or damage of property, or anything that can be distributed that violates another person's rights.


Along with Kickstarter
, Indiegogo
is one of the two most popular donation-based crowdfunding websites. Indiegogo
has looser guidelines than Kickstarter, letting users fund campaigns that Kickstarter
would not.


On 23 January 2015 a patent infringement lawsuit was filed by Alphacap Ventures LLC against multiple crowdfunding platforms, including Indiegogo, CircleUp, GoFundMe
, Kickstarter, Gust, RocketHub and Innovational Funding.


* Civic crowdfunding * Comparison of crowd funding services * Open-source hardware
Open-source hardware


* ^ "Indiegogo.com Site Info". Alexa Internet . Retrieved 22 August 2017. * ^ Danae Ringelmann interviewed on the TV show Triangulation on the TWiT.tv
network * ^ https://www.indiegogo.com/about/our-story * ^ A B Lora Kolodny. "Early Crowdfunding
Player Indiegogo
Brings On Famous New Investors". WSJ. * ^ Cowley, Stacy (15 November 2016). "Ever Wanted to Back a Start-Up? Indiegogo
Opens the Door to Small Investors". New York Times . Retrieved 15 November 2016. * ^ Stacy Cowley (21 October 2015). "ndiegogo Creates Generosity.com for Personal Fund-Raising Campaigns". * ^ "Terms of Use Generosity". www.generosity.com. Retrieved 2017-03-14. * ^ " Indiegogo
Life Helps You Fund Good Deeds". TechCrunch. AOL. * ^ A B C Danae Ringelmann (2011). Leveling the Funding Playing Field, One Dollar at a Time. * ^ A B C Sacks, Danielle (3 March 2010). "Danae Ringelmann, cofounder of IndieGoGo". Fast Company. Retrieved 16 June 2012. * ^ A B "Danae Ringelmann, MBA 08". CalBusiness. Berkeley, California: Haas School of Business
Haas School of Business
at the University of California, Berkeley. Retrieved 16 June 2012. * ^ "Eric Schell". CrunchBase. Retrieved 16 June 2012. * ^ "Can You Spare a Quarter? Crowdfunding
Sites Turn Fans into Patrons of the Arts". Knowledge@Wharton. Philadelphia: The Wharton School of the University of Pennsylvania . 8 December 2010. * ^ "Filmmakers hope for online funds". Variety. * ^ "CinemaTech: IndieGoGo: A Social Network for Filmmakers Raising Money (and Their Backers)". cinematech.blogspot.com. * ^ Ringelmann, Danae (7 June 2010). "Calling All IndieGoGo Creators – MTV
New Media Wants You!". Indiegogo
Blog. Indiegogo. * ^ Roush, Wade (7 September 2011). "Wednesday Deals Roundup: IndieGoGo, Project Frog, BlueArc". * ^ Loten, Angus (22 April 2011). "\'Startup America\' Embraces Crowd-funding". In Charge. The Wall Street Journal. * ^ Taylor, Colleen (6 June 2012). " Indiegogo
Raises $15 Million Series A To Make Crowdfunding
Go Mainstream". TechCrunch . * ^ A B Kolodny, Lora (28 January 2014). " Indiegogo
Raises $40M in Largest Venture Investment Yet for Crowdfunding
Startup". The Wall Street Journal. * ^ "Wake Me Up Before You Indiegogo: Interview With Slava Rubin". Film Threat
Film Threat
. Retrieved 16 December 2010. * ^ "Learn More". Indiegogo. Retrieved 16 June 2012. * ^ Needleman, Sarah (1 November 2011). "When \'Friending\' Becomes a Source of Start-Up Funds". Wall Street Journal. Retrieved 5 December 2011. * ^ Todd Essig (18 April 2012). "Why Raising 2/3 of a Million Dollars For Bus Monitor Karen Klein Was So Easy". Forbes. Retrieved 28 October 2012. * ^ "StickNFind – Bluetooth Powered ultra small Location Stickers". Indiegogo. 27 November 2012. Retrieved 20 January 2013. * ^ "BugASalt – The Final Push". Indiegogo. 11 September 2012. Retrieved 28 October 2012. * ^ "Tesla Museum Supporters Raise $1.3 Million Over Indiegogo
– Eric Johnson – News". AllThingsD. 29 September 2012. Retrieved 28 October 2012. * ^ "Storm Electric Bike". Indiegogo. 2 February 2015. Retrieved 19 February 2015. * ^ "Is the $500 Storm e-bike too good to be true? Looks like". Treehugger. 5 February 2015. Retrieved 5 February 2015. * ^ Lulu Chang (11 July 2016). " SuperMeat wants you to try its lab-grown chicken breast". Digital Trends. * ^ Charles Arthur. "Go ahead and order an Ubuntu Edge
Ubuntu Edge
– but you\'ll wish you\'d bought a tablet". the Guardian. * ^ Jeff Parsons (23 July 2013). " Ubuntu Edge
Ubuntu Edge
smartphone breaks crowdfunding record". T3.com. * ^ Brodkin, Jon. (22 August 2013) Ubuntu Edge
Ubuntu Edge
is dead, long live Ubuntu phones. Ars Technica. Retrieved on 21 September 2013. * ^ Alison Flood (20 February 2014). "1,000-volume print edition planned". The Guardian. Retrieved 22 February 2014. * ^ "The Books Project". Indiegogo. 11 April 2014. > * ^ "After Pando shows clear evidence of fraud, Indiegogo
responds by… deleting anti-fraud guarantee". PandoDaily. * ^ "ALL CATEGORIES – Most Funded". Indiegogo.com. 10 June 2015. * ^ "Flow Hive: Honey on Tap Directly From Your Beehive". Indiegogo. Retrieved 7 March 2015. * ^ Flow Team (22 February 2015). "Honey On Tap From Your Bee Hive!". Retrieved 7 March 2015. * ^ "Sondors Electric Bike". Indiegogo. Retrieved 10 June 2015. * ^ "Restore King Chapel Now. Every Day & Dollar Counts". Indiegogo. Retrieved 19 February 2015. * ^ "An Hour of code for every student". Indiegogo. Retrieved 19 February 2015. * ^ "Super Troopers 2". Indiegogo. Retrieved 19 February 2015. * ^ "Terms of Use". indiegogo.com. * ^ Chance Barnett (9 September 2013). "Donation-Based Crowdfunding Sites: Kickstarter
Vs. Indiegogo". Forbes. * ^ "Details Emerge on Patent Lawsuit Against Multiple Crowdfunding Platforms". crowdfundinsider.com.


* Official