Independent soft drink

An independent soft drink is a

soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...

generally made by smaller privately run businesses or smaller

corporations A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and r ...

who use alternative marketing strategies to promote their product. The label was arguably started in the early 1970s in response to

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

and

Pepsi Cola Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...

's mass media campaigns for the edge in the beverage market. Several groups decided to protest by making and in some cases publicly distributing their homemade brew.

Jones Soda Jones Soda Co. is a beverage company based in Seattle, Washington, United States. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy. History The 1990s The company was founded by Peter Van Stolk in 1995 ...

is one of the more commonly known "independent" companies, founded in 1987, as well as

Jarritos Jarritos is a brand of soft drink in Mexico, founded in 1950 by Don Francisco "El Güero" Hill and now owned by Novamex, a large independent bottling conglomerate based in Guadalajara, Jalisco, property of the Hill & ac. Co. It is also distri ...

, a popular "independent" soft drink company based from

Guadalajara, Jalisco Guadalajara ( , ) is a metropolis in western Mexico and the capital of the state of Jalisco. According to the 2020 census, the city has a population of 1,385,629 people, making it the 7th largest city by population in Mexico, while the Guadalaj ...

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

. Soft drinks {{soft-drink-stub