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Summer Summer is the hottest of the four temperate seasons, occurring after spring and before autumn. At or centred on the summer solstice, the earliest sunrise and latest sunset occurs, daylight hours are longest and dark hours are shortest, wit ...
and
Winter Olympic Games The Winter Olympic Games (french: link=no, Jeux olympiques d'hiver) is a major international multi-sport event held once every four years for sports practiced on snow and ice. The first Winter Olympic Games, the 1924 Winter Olympics, were he ...
produced by Seven Sport is televised on the
Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, and is one of ...
in Australia. Seven first broadcast the Olympics in 1956, jointly with the
Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...
and the
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
. It has since broadcast Olympic games intermittently, either jointly with other broadcasters or solely.


History


Early history

The Seven Network was a joint broadcaster for the
1956 Summer Olympics The 1956 Summer Olympics, officially known as the Games of the XVI Olympiad, were an international multi-sport event held in Melbourne, Victoria, Australia, from 22 November to 8 December 1956, with the exception of the equestrian events, whi ...
held in Melbourne, which was the first Olympics telecast in Australia, which it shared with the ABC and Nine television stations in Melbourne and Sydney. The same trio of broadcasters telecast the
1976 Summer Olympics Events January * January 3 – The International Covenant on Economic, Social and Cultural Rights enters into force. * January 5 – The Pol Pot regime proclaims a new constitution for Democratic Kampuchea. * January 11 – The 1976 Phi ...
, before Seven gained exclusivity for the
1980 Summer Olympics The 1980 Summer Olympics (russian: Летние Олимпийские игры 1980, Letniye Olimpiyskiye igry 1980), officially known as the Games of the XXII Olympiad (russian: Игры XXII Олимпиады, Igry XXII Olimpiady) and commo ...
. It lost the rights for the next two Games before regaining rights from
1992 File:1992 Events Collage V1.png, From left, clockwise: 1992 Los Angeles riots, Riots break out across Los Angeles, California after the Police brutality, police beating of Rodney King; El Al Flight 1862 crashes into a residential apartment buildi ...
. With rising costs associated with purchasing broadcasting rights, Seven shared the telecast with SBS for the 2004 and 2008 Games.


Recent years

Seven held
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
n
free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the FTA Receiver, appropriate receiving equipment to receive the signal and view or listen to the content without requiring ...
,
pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...
,
online In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" or ...
, and
mobile telephony Mobile telephony is the provision of telephone services to phones which may move around freely rather than stay fixed in one location. Telephony is supposed to specifically point to a voice-only service or connection, though sometimes the li ...
broadcast rights to the
2008 Summer Olympics The 2008 Summer Olympics (), officially the Games of the XXIX Olympiad () and also known as Beijing 2008 (), were an international multisport event held from 8 to 24 August 2008, in Beijing, China. A total of 10,942 athletes from 204 Na ...
in
Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...
, on-selling some events to SBS. The live telecast of the Games of the XXIX Olympiad was shared by both the Seven Network and SBS Television. Seven broadcast the opening and closing ceremonies and mainstream sports, including swimming,
athletics Athletics may refer to: Sports * Sport of athletics, a collection of sporting events that involve competitive running, jumping, throwing, and walking ** Track and field, a sub-category of the above sport * Athletics (physical culture), competiti ...
, rowing,
cycling Cycling, also, when on a two-wheeled bicycle, called bicycling or biking, is the use of cycles for transport, recreation, exercise or sport. People engaged in cycling are referred to as "cyclists", "bicyclists", or "bikers". Apart from two ...
, and
gymnastics Gymnastics is a type of sport that includes physical exercises requiring balance, strength, flexibility, agility, coordination, dedication and endurance. The movements involved in gymnastics contribute to the development of the arms, legs, shou ...
. In contrast, SBS TV provided complementary coverage focused on long-form events such as
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
,
road cycling Road cycling is the most widespread form of cycling in which cyclists ride on paved roadways. It includes Recreational cycling, recreational, Road bicycle racing, racing, Bicycle commuting, commuting, and utility cycling. As users of the road, ...
,
volleyball Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules. It has been a part of the official program of the Summ ...
, and
table tennis Table tennis, also known as ping-pong and whiff-whaff, is a sport in which two or four players hit a lightweight ball, also known as the ping-pong ball, back and forth across a table using small solid rackets. It takes place on a hard table div ...
. Seven lost its Olympics rights for the
2010 Winter Olympics )'' , nations = 82 , athletes = 2,626 , events = 86 in 7 sports (15 disciplines) , opening = February 12, 2010 , closing = February 28, 2010 , opened_by = Governor General Michaëlle Jean , cauldron = Catriona Le May DoanNancy GreeneWayne Gretz ...
and the
2012 Summer Olympics The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...
to a joint bid by the Nine Network and
Foxtel Foxtel is an Australian pay television company—operating in cable television, direct broadcast satellite television, and IPTV streaming services. It was formed in April 2018, superseding an earlier company from 1995. The service was establi ...
. Rights to just the
2014 Winter Olympics , ''Zharkie. Zimnie. Tvoi'') , nations = 88 , events = 98 in 7 sports (15 disciplines) , athletes = 2,873 , opening = 7 February 2014 , closing = 23 February 2014 , opened_by = President Vladimir Putin , cauldron = , stadium = Fisht Olympic ...
were acquired by
Network Ten Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...
. On 5 August 2014, it was announced that Seven had acquired rights to the Olympics in Australia across all platforms for an undisclosed amount, in a deal lasting from
2016 File:2016 Events Collage.png, From top left, clockwise: Bombed-out buildings in Ankara following the 2016 Turkish coup d'état attempt; the impeachment trial of Brazilian President Dilma Rousseff; Damaged houses during the 2016 Nagorno-Karabakh ...
through
2020 2020 was heavily defined by the COVID-19 pandemic, which led to global Social impact of the COVID-19 pandemic, social and Economic impact of the COVID-19 pandemic, economic disruption, mass cancellations and postponements of events, COVID- ...
, and also including the
2014 Summer Youth Olympics The 2014 Summer Youth Olympics (), officially known as the II Summer Youth Olympic Games , and commonly known as Nanjing 2014 ( zh, c=南京2014, p=Nánjīng Èr Líng yī sì), were the second Summer Youth Olympic Games, an international sports ...
. IOC president
Thomas Bach Thomas Bach (born 29 December 1953) is a German lawyer, former Olympic foil fencer and Olympic gold medalist, serving as the ninth and current president of the International Olympic Committee since 10 September 2013. He is also a former memb ...
praised the deal, stating that the Committee "enjoys long term partnerships and this agreement is something of a homecoming between us and Seven." Seven West Media CEO
Tim Worner Tim Worner is an Australian business executive. He was the chief executive officer of Seven West Media from December 2011 until August 2019. He was previously the CEO of the Seven Network. He succeeded his longtime mentor David Leckie David ...
explained that unlike previous stints as rightsholder, it would not necessarily have to sub-license the Games to a secondary broadcaster (as it had historically done with the ABC), stating that "
ith The Ith () is a ridge in Germany's Central Uplands which is up to 439 m high. It lies about 40 km southwest of Hanover and, at 22 kilometres, is the longest line of crags in North Germany. Geography Location The Ith is immediatel ...
around 150 hours of content on any given day, there will be many more opportunities than ever before". However, Worner did not rule out the possibility of doing so. For the
2016 Summer Olympics The 2016 Summer Olympics ( pt, Jogos Olímpicos de Verão de 2016), officially the Games of the XXXI Olympiad ( pt, Jogos da XXXI Olimpíada) and also known as Rio 2016, was an international multi-sport event held from 5 to 21 August 20 ...
, coverage was offered across Seven, 7Two and
7mate 7mate is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 25 September 2010. The channel contains sport and regular programs aimed primarily to a male audience, with programming drawn from a c ...
. In order to allow Games to be broadcast in high definition in all capital cities,
7HD 7HD is an Australian television channel, owned by Seven West Media, originally launched on 15 October 2007 featuring unique breakaway programming from 10 December 2007 to 4 October 2009 and a HD simulcast of Seven until 25 September 2010. The ...
was temporarily changed to a simulcast of Seven's primary channel in Sydney, Brisbane and Perth for the duration of the Games. The Games were also streamed through a
freemium Freemium, a portmanteau of the words "free" and "premium," is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (o ...
mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
; full access to Games content (including coverage of all events on live and on-demand basis) required purchase of a "premium" service costing $19.99. This content was also available free to
Telstra Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services. It is a member of the S&P/ASX 20 ...
mobile subscribers. Free content was limited to 900 hours of live content simulcast from the three Seven Network channels, and 300 hours of live digital-only content. Highlights of events were broadcast in the afternoon, while primetime program ''In Rio Today'' broadcast key moments, interviews and background information each night. Regularly scheduled programs '' Sunrise'', '' Seven News at 6pm'' and '' The Chase Australia'' aired throughout, while other programming were taken off air for the duration of the Games on Seven. Seven offered
2018 Winter Olympics , nations = 93 , athletes = 2,922 (1,680 men and 1,242 women) , events = 102 in 7 sports (15 disciplines) , opening = , closing = , opened_by = President Moon Jae-in , cauldron = Kim Yun-a , stadium = Pyeongchang Olympic Stadium , winte ...
coverage across Seven, 7Two and 7mate as well as its "OlympicsOn7" app, which similarly to its 2016 Olympics service, offered a mix of free or paid coverage. 245 hours of broadcast Olympic content are expected. Seven will continue broadcasting scheduled programs ''Sunrise'', ''The Chase Australia'', ''Seven News at 6pm'', ''
Home & Away ''Home and Away'' (often abbreviated as ''H&A'') is an Australian television soap opera. It was created by Alan Bateman and commenced broadcast on the Seven Network on 17 January 1988. Bateman came up with the concept of the show during a trip ...
'' and ''
My Kitchen Rules ''My Kitchen Rules'' (often abbreviated as ''MKR'') is an Australian competitive cooking game show broadcast on the Seven Network since 2010. The show is currently hosted and judged by chef Manu Feildel, who has appeared in every season of the s ...
'', with Olympic coverage airing at other times on its main channel.
Hamish McLachlan Hamish Angus McLachlan (born 28 August 1975) is an Australian sports broadcaster and host with Seven Sport. Since he joined the Seven Network in January 2008, he has been a host/presenter/reporter at multiple events, including being a part of ...
,
Edwina Bartholomew Edwina Louise Christie Bartholomew (born 5 July 1983) is an Australian journalist and television presenter. Bartholomew is currently news presenter on the Seven Network's breakfast television program ''Sunrise''. She has previously been a co-ho ...
,
Mel McLaughlin Melanie Louise McLaughlin (born September 1979) is an Australian sport presenter for the Seven Network. McLaughlin previously worked for Fox Sports where she hosted association football shows including ''Kick Off'', Indian Super League and ''Fo ...
and
Jason Richardson Jason Anthoney Richardson (born January 20, 1981) is an American former professional basketball player who played 14 seasons in the National Basketball Association (NBA). Richardson was taken by the Golden State Warriors as the fifth overall pic ...
will be primary anchors based in
PyeongChang Pyeongchang (; in full, ''Pyeongchang-gun'' ; ) is a county in the province of Gangwon-do, South Korea, located in the Taebaek Mountains region. It is home to several Buddhist temples, including Woljeongsa. It is about east southeast of Seou ...
. Three Olympic-themed ''
The Front Bar ''The Front Bar'' (formerly ''Friday Front Bar'') is an Australian Football League-based talk show that airs on the Seven Network. The show is hosted by journalist Andy Maher and comedians Mick Molloy and Sam Pang. Hosts * Regular ** Andy Mahe ...
'' specials will air during coverage. Seven lost the rights to the
2024 Summer Olympics The 2024 Summer Olympics (french: Jeux olympiques d'été de 2024), officially the Games of the XXXIII Olympiad (french: Jeux de la XXXIIIe Olympiade, links=no) and also known as Paris 2024, is an upcoming international multi-sport event that is s ...
, the
2026 Winter Olympics ) , nations = , athletes = , events = 116 in 8 sports , opening = 6 February 2026 , closing = 22 February 2026 , opened_by = , cauldron = , stadium = San Siro Verona Arena , wint ...
, the
2028 Summer Olympics The 2028 Summer Olympics (officially the Games of the XXXIV Olympiad, also known as Los Angeles 2028 or LA28) is an upcoming international multi-sport event scheduled to take place from July 14 to July 30, 2028, in and around Los Angeles, Cali ...
, the
2030 Winter Olympics The 2030 Winter Olympics, officially known as the XXVI Olympic Winter Games, is an upcoming international multi-sport event. The host city was initially set to be elected at the 140th IOC Session in Mumbai in 2023, but IOC officials declared in ...
and the
2032 Summer Olympics The 2032 Summer Olympics, officially known as the Games of the XXXV Olympiad and also known as Brisbane 2032, will be an international multi-sport event A multi-sport event is an organized sporting event, often held over multiple days, featu ...
to rivals
Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...
.


Awards and honors

During its time as the broadcaster of the Olympic Games, it has won the Olympic Golden Rings for the Best Television coverage for the best television programme during the
2004 Olympic Games The 2004 Summer Olympics ( el, Θερινοί Ολυμπιακοί Αγώνες 2004, ), officially the Games of the XXVIII Olympiad ( el, Αγώνες της 28ης Ολυμπιάδας, ) and also known as Athens 2004 ( el, Αθήνα 2004), ...
in
Athens Athens ( ; el, Αθήνα, Athína ; grc, Ἀθῆναι, Athênai (pl.) ) is both the capital and largest city of Greece. With a population close to four million, it is also the seventh largest city in the European Union. Athens dominates ...
. During the
2006 Olympics The 2006 Winter Olympics, officially the XX Olympic Winter Games ( it, XX Giochi olimpici invernali) and also known as Torino 2006, were a winter multi-sport event held from 10 to 26 February 2006 in Turin, Italy. This marked the second t ...
in
Turin Turin ( , Piedmontese language, Piedmontese: ; it, Torino ) is a city and an important business and cultural centre in Northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital ...
, Seven and NBC Universal were the major recipients of the Golden Rings; with Seven taking the Golden Rings for the best Olympic Programme, the Silver Rings for the best Olympic feature (NBC Universal received the Golden Rings), and the Bronze Rings for the Best Sports Coverage (behind SRG
Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
and
YLE Yleisradio Oy (Finnish, literally "General Radio Ltd." or "General Broadcast Ltd."; abbr. Yle ; sv, Rundradion Ab, italics=no), translated to English as the Finnish Broadcasting Company, is Finland's national public broadcasting company, founde ...
Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...
).


Criticism

Seven's coverage of the
2008 Summer Olympics The 2008 Summer Olympics (), officially the Games of the XXIX Olympiad () and also known as Beijing 2008 (), were an international multisport event held from 8 to 24 August 2008, in Beijing, China. A total of 10,942 athletes from 204 Na ...
was widely criticized by many viewers, who were angry at the networks contractual obligation to show
AFL AFL may refer to: Sports * American Football League (AFL), a name shared by several separate and unrelated professional American football leagues: ** American Football League (1926) (a.k.a. "AFL I"), first rival of the National Football Leagu ...
football over the Olympics. Viewers also complained that many team sports were delayed, with the absence of
Roy and HG Roy and HG are an Australian comedy duo, comprising Greig Pickhaver in the role of "H. G. Nelson" and John Doyle as "'Rampaging' Roy Slaven". Their act is an affectionate but irreverent parody of Australia's obsession with sport. Their charact ...
further angering viewers. Seven's use of a paid service for full access to 2016 Summer Olympics content was criticized for contradicting and being a loophole around anti-siphoning laws (which require that specific sporting events, such as the Olympics, must have their rights primarily held by a terrestrial broadcaster), which account for premium television platforms such as
Foxtel Foxtel is an Australian pay television company—operating in cable television, direct broadcast satellite television, and IPTV streaming services. It was formed in April 2018, superseding an earlier company from 1995. The service was establi ...
but not for over-the-top internet services. The arrangement was criticized by
Tony Shepherd Anthony Shepherd (born 16 November 1966) is a Scottish former footballer. He was a midfielder coming from the Celtic Boys Club. Shepherd signed with the senior Celtic side in August 1983 and debuted at Parkhead in a 2-1 Scottish Cup victory o ...
, chairman of the Australian Subscription Television and Radio Association (ASTRA), for serving as evidence that the existing anti-siphoning rules were outdated. Although considering the model to be "legal and understandable", Shepherd stated that Seven's "
paywall A paywall is a method of restricting access to content, with a purchase or a paid subscription, especially news. Beginning in the mid-2010s, newspapers started implementing paywalls on their websites as a way to increase revenue after years of ...
" was "precisely the outcome the anti-siphoning scheme is meant to guard against."


Ratings

Due in large part to their coverage of the
2000 Summer Olympics The 2000 Summer Olympics, officially the Games of the XXVII Olympiad and also known as Sydney 2000 (Dharug: ''Gadigal 2000''), the Millennium Olympic Games or the Games of the New Millennium, was an international multi-sport event held from 1 ...
in
Sydney, Australia Sydney ( ) is the capital city of the States and territories of Australia, state of New South Wales, and the most populous city in both Australia and List of cities in Oceania by population, Oceania. Located on Australia's east coast, the metro ...
, the Seven Network won the ratings year for the first time in almost 20 years, just missing out on a clean sweep across the country - something that was rectified in 2007. The opening ceremony was one of the highest-ever rating television programmes in the country, with 6.5 million viewers.


Broadcast rights history


See also

* Olympics on Australian television * Network Ten Olympic broadcasts * Nine Network Olympic broadcasts * Australia at the Olympics


References

{{Seven Network programming 1992 Australian television series debuts 2008 Australian television series endings 2016 Australian television series debuts
Seven 7 is a number, numeral, and glyph. 7 or seven may also refer to: * AD 7, the seventh year of the AD era * 7 BC, the seventh year before the AD era * The month of July Music Artists * Seven (Swiss singer) (born 1978), a Swiss recording artist ...
Seven Sport Seven Network original programming
Seven 7 is a number, numeral, and glyph. 7 or seven may also refer to: * AD 7, the seventh year of the AD era * 7 BC, the seventh year before the AD era * The month of July Music Artists * Seven (Swiss singer) (born 1978), a Swiss recording artist ...