Imprint (typeface)
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Imprint is a serif typeface created by
Monotype Monotyping is a type of printmaking made by drawing or painting on a smooth, non-absorbent surface. The surface, or matrix, was historically a copper etching plate, but in contemporary work it can vary from zinc or glass to acrylic glass. The ...
, commonly used for body text. Originally called Imprint Old Face, it is a sturdy, amiable design with a large
x-height upright 2.0, alt=A diagram showing the line terms used in typography In typography, the x-height, or corpus size, is the distance between the baseline and the mean line of lowercase letters in a typeface. Typically, this is the height of the le ...
,
Caslon Caslon is the name given to serif typefaces designed by William Caslon I (c. 1692–1766) in London, or inspired by his work. Caslon worked as an engraver of punches, the masters used to stamp the moulds or matrices used to cast metal ty ...
-like but with more regularity in its letterforms. It was commissioned by the London publishers of '' The Imprint'', a short-lived printing trade periodical published during 1913. Imprint has remained popular and is sold digitally by Monotype. A "shadowed" or inline version, with a cut taken out of the letters, has been widely released with
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...
software, and is often used, especially in
desktop publishing Desktop publishing (DTP) is the creation of documents using page layout software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online ...
, for mastheads and titles.


History

Imprint was produced for the magazine (on a non-exclusive basis) in 1912 by the Monotype Company as Series 101 for automatic composition on the Monotype caster. When delivered to the journal's printers on December 31, 1912, it was still incomplete—the accents had not yet been made—so the editors asked in the first issue: “Will readers kindly insert them for themselves, if they find their omission harsh? For ourselves, we rather like the fine careless flavour, which their omission gives, after we have recovered from the first shock inevitable to us typographical precisians”. Its design was carried out by the Monotype engineering team in Salfords, Surrey, led by engineer Frank Hinman Pierpont and draughtsman Fritz Stelzer.
James Mosley James Mosley (born 1935) is a retired librarian and historian whose work has specialised in the history of printing and letter design. The main part of Mosley's career has been 42 years as Librarian of the St Bride Printing Library in London, whe ...
describes Imprint as "an intelligent updating of Caslon" and has credited the Monotype team for crafting a "re-draw onein a manner that suited modern machine printing while keeping as much as possible of the spirit of the original." Contemporary type designer Kris Sowersby has praised it for its "subtle, gentle stress and its restrained detailing". Perhaps the most notable use since then has been for the entire setting of the Second Edition of the
Oxford English Dictionary The ''Oxford English Dictionary'' (''OED'') is the first and foundational historical dictionary of the English language, published by Oxford University Press (OUP). It traces the historical development of the English language, providing a co ...
(1989), 22,000 pages of precisely structured typography in 20 volumes.


Digital versions

It is available today as a digital
OpenType OpenType is a format for scalable computer fonts. It was built on its predecessor TrueType, retaining TrueType's basic structure and adding many intricate data structures for prescribing typographic behavior. OpenType is a registered trademark ...
font from Monotype's successor,
Monotype Imaging Monotype Imaging Holdings Inc., founded as Lanston Monotype Machine Company in 1887 in Philadelphia by Tolbert Lanston, is an American (historically Anglo-American) company that specializes in digital typesetting and typeface design for use with ...
, in regular, italic, bold and bold italic styles, as well as shadowed and shadowed italic styles (matching the bold weight). The current Pro release features
text figures Text figures (also known as non-lining, lowercase, old style, ranging, hanging, medieval, billing, or antique figures or numerals) are numerals designed with varying heights in a fashion that resembles a typical line of running text, hence the ...
and small caps, the latter in the roman or regular style only. Sowersby's Untitled Serif is also loosely inspired by Imprint.


References

{{Monotype typefaces Monotype typefaces Transitional serif typefaces Typefaces and fonts introduced in 1912