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Idol Minds, LLC ( doing business as Deck Nine or Deck Nine Games since 2017) is an American
video game developer A video game developer is a broad term for a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large ...
based in Westminster, Colorado. The studio was founded in April 1997 by Mark Lyons and Scott Atkins and developed games exclusively for
PlayStation is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a di ...
consoles until 2013. Subsequently, it shifted to
mobile game A mobile game, or smartphone game, is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone ( feature phone or smartphone), tablet, PDA to ...
s among others before rebranding as "Deck Nine" in May 2017 to develop narrative-driven games. Lyons serves as
president President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university * President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ...
and chief technology officer of the company.


History

Idol Minds was founded by
programmer A computer programmer, sometimes referred to as a software developer, a software engineer, a programmer or a coder, is a person who creates computer programs — often for larger computer software. A programmer is someone who writes/creates ...
Mark Lyons and
artist An artist is a person engaged in an activity related to creating art, practicing the arts, or demonstrating an art. The common usage in both everyday speech and academic discourse refers to a practitioner in the visual arts only. However, th ...
Scott Atkins. They had previously worked for Sony Interactive Studios America in
San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...
and, after Lyons moved to Colorado with his family, established Idol Minds on April 1, 1997, in
Boulder, Colorado Boulder is a home rule city that is the county seat and most populous municipality of Boulder County, Colorado, United States. The city population was 108,250 at the 2020 United States census, making it the 12th most populous city in Colora ...
. The studio became known for its ragdoll physics-based game ''
Pain Pain is a distressing feeling often caused by intense or damaging stimuli. The International Association for the Study of Pain defines pain as "an unpleasant sensory and emotional experience associated with, or resembling that associated with, ...
'', which was released in November 2007. It was among the most-downloaded games on
PlayStation Network PlayStation Network (PSN) is a digital media entertainment service provided by Sony Interactive Entertainment. Launched in November 2006, PSN was originally conceived for the PlayStation video game consoles, but soon extended to encompass smar ...
of 2008. In October 2009, Idol Minds made 26 of its 46 employees redundant. One source attributed the layoffs to budget cuts by ''Pain'' publisher
Sony Computer Entertainment Sony Interactive Entertainment (SIE), formerly known as Sony Computer Entertainment (SCE), is a multinational video game and digital entertainment company wholly owned by multinational conglomerate Sony. The SIE Group is made up of two legal co ...
(SCE), which was Idol Minds' only source of funding. At
E3 2011 The Electronic Entertainment Expo 2011 (E3 2011) was the 17th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 7, 2011, and ended on June 9, 2011, with 46,800 total attendees. E3 ...
, SCE announced ''Ruin'', a "'' Diablo''-style
action role-playing game An action role-playing game (often abbreviated action RPG or ARPG) is a subgenre of video games that combines core elements from both the action game and role-playing genre. Definition The games emphasize real-time combat where the player ...
" developed by Idol Minds and SCE's
San Diego Studio San Diego Studio is an American video game developer based in Sorrento Valley, San Diego. A first-party studio for Sony Interactive Entertainment, it is responsible for '' MLB: The Show'' games. The studio also developed the ''NBA'' series, ''Th ...
. After the game was renamed '' Warrior's Lair'', Idol Minds was taken off the project in April 2012. Later in 2012, Idol Minds shifted its focus onto mobile
free-to-play Free-to-play (F2P or FtP) video games are games that give players access to a significant portion of their content without paying or do not require paying to continue playing. Free-to-play is distinct from traditional commercial software, which ...
games. ''Warrior's Lair'' was canceled in July 2013. In August 2015, Idol Minds launched a
crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by cro ...
campaign via
Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...
for ''Shutterbug'', seeking in funding. The project was canceled after raising $2,973 in ten days. On May 31, 2017, Idol Minds announced that it would focus on
narrative A narrative, story, or tale is any account of a series of related events or experiences, whether nonfictional ( memoir, biography, news report, documentary, travelogue, etc.) or fictional ( fairy tale, fable, legend, thriller, novel, etc ...
-driven games with the
trade name A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...
"Deck Nine". This name was chosen as an homage to the 1983 video game '' Planetfall''. The company created the ''StoryForge'' toolset and was developing a "brand new addition to a critically acclaimed franchise". During E3 2017, publisher
Square Enix is a Japanese multinational holding company, production enterprise and entertainment conglomerate, best known for its ''Final Fantasy'', ''Dragon Quest'', ''Star Ocean'' and ''Kingdom Hearts'' role-playing video game franchises, among numerous ...
announced Deck Nine was developing '' Life Is Strange: Before the Storm'', a prequel to 2015's ''
Life Is Strange ''Life Is Strange'' (abbreviated ''LIS'') is a series of primarily episodic graphic adventure games published by Square Enix's European subsidiary. Created by Dontnod Entertainment, the series debuted with the eponymous first installment, ...
''. The first
episode An episode is a narrative unit within a larger dramatic work or documentary production, such as a series intended for radio, television or streaming consumption. The noun ''episode'' is derived from the Greek term ''epeisodion'' (), meaning th ...
of ''Before the Storm'' was released in August 2017. In September 2018, Deck Nine announced it was working with Square Enix on a new project. The studio developed '' Life Is Strange: True Colors'' and the '' Life Is Strange Remastered Collection'' (containing
remasters Mastering, a form of audio post production, is the process of preparing and transferring recorded audio from a source containing the final mix to a data storage device (the master), the source from which all copies will be produced (via met ...
of ''Before the Storm'' and the original ''Life Is Strange''), which were announced by Square Enix in March 2021 and released in September 2021. The ''Colorado Office of Economic Development and International Trade'' (OEDIT) supported Deck Nine with $2.5 million job-growth incentive tax credits and via the ''Colorado Office of Film, Television and Media'' (COFTM), the production of ''True Colors'' with $150,000 phased film incentives in 2017 and 2018. In December 2021, Telltale Games announced to be co-developing ''
The Expanse Expanse or The Expanse may refer to: Media and entertainment ''The Expanse'' franchise * ''The Expanse'' (novel series), a series of science fiction novels by James S. A. Corey * ''The Expanse'' (TV series), a television adaptation of the ...
: A Telltale Series'' with Deck Nine during The Game Awards 2021.


Games developed


As Idol Minds


As Deck Nine


References


External links

* {{Authority control 1997 establishments in Colorado American companies established in 1997 Companies based in Jefferson County, Colorado Software companies based in Colorado Video game companies established in 1997 Video game companies of the United States Video game development companies Westminster, Colorado