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Idea Cellular
Idea Cellular
(commonly referred to as simply Idea, and stylised as !dea) is an Indian mobile network operator based at Mumbai, Maharashtra. Idea is a pan- India
India
integrated GSM operator offering 2G, 3G and 4G mobile services. Idea is India’s largest mobile operator along with merged entity Vodafone
Vodafone
by subscriber base (List of mobile network operators of India). Idea has 196.49 million subscribers as of 31 December 2017.[3]

Contents

1 History

1.1 Merger with Vodafone
Vodafone
India

2 Operations 3 References 4 External links

History[edit] Idea Cellular
Idea Cellular
started its journey in 1995 as Birla Communications Limited with GSM licenses in Gujarat and Maharashtra
Maharashtra
circles.In 1996 it changed name to Birla AT&T Communications Limited following joint venture between Grasim Industries and AT&T Corporation. In 2001 it changed name to Birla Tata AT&T as a joint venture between Aditya Birla Group, Tata Group
Tata Group
and AT&T Wireless. The company named its brand Idea in 2002.[4] Following AT&T Wireless' merger with Cingular Wireless
Cingular Wireless
in 2004, Cingular decided to sell its 32.9% stake in Idea. This stake was bought by the remaining two stakeholders equally.[5] Tata forayed into the cellular market with its own subsidiary, Tata Indicom, a CDMA-based mobile provider and in April 2006, Aditya Birla Group
Aditya Birla Group
announced the acquisition of the 48.18% stake held by Tata Group
Tata Group
at INR 40.51 a share amounting to INR 44.06 billion with 15% of the stake acquired by Aditya Birla Nuvo and the remaining by Birla TMT holdings Private Ltd. both AV Birla family owned companies. Malaysia
Malaysia
based Axiata
Axiata
bought a 19.96% stake in the company in 2009. Merger with Vodafone
Vodafone
India[edit] On 20 March 2017, Idea and Vodafone India announced that their respective boards had approved a merger of the two companies. The merger will not include Vodafone's 42% stake in Indus Towers Ltd. The merger will create the largest telecom company in India
India
by subscribers and by revenue. Under the terms of the deal, the Vodafone
Vodafone
will hold a 45.1% stake in the combined entity, the Aditya Birla Group
Aditya Birla Group
will hold 26% and the remaining shares will be held by the public. The merger is expected to be completed by March 2019, and the newly merged entity will be named at a later date.[6][7] Operations[edit]

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Idea competes with other major mobile operators including Airtel, Vodafone, BSNL, Reliance Communications, Aircel, Telenor
Telenor
and Tata DoCoMo. While Idea competed very closely with the then smaller operators like Reliance Communications, BSNL, Tata, Aircel
Aircel
in circa 2006-07, as of 31 Dec 2015, Idea has gone far ahead of the rest of these competitors clocking a Revenue Market Share of over 18.5% while the rest remain below 9%. Over the last 3 years, Idea has cornered an incremental Revenue Market Share of 33% giving tough competition to market leaders Airtel and Vodafone
Vodafone
by earning 1/3rd of the incremental market - way above its fair share of the market. On 19 May 2010, in the 3G spectrum auction Idea paid ₹57.68 billion (US$880 million) for spectrum in 11 circles.[8] Idea launched its first 3G services in 2011. As of 31 Mar 2016, Idea Cellular
Idea Cellular
offers 3G services on its own spectrum in 13 telecom service areas—the latest being Delhi (NCR) and Kolkata. Idea has now launched its own 4G LTE services in over 350 towns across 10 telecom service areas including its leadership service areas like Maharashtra, Kerala, MP&CG, AP&T, Punjab and Haryana. It now provides 4G services in the service areas of Karnataka and Tamil Nadu covering large metros and mini metros of Chennai and Bengaluru. Idea strengthened its customer base after the launch of MNP in India. As per information available in the public domain, Idea leads the net port ins and is ahead of both Airtel and Vodafone
Vodafone
in gaining from Mobile Number Portability.[citation needed] References[edit]

^ " Idea Cellular
Idea Cellular
– Cell Phone Services". Retrieved 28 June 2012. [permanent dead link] ^ a b c "Consolidated Result 2016-17".  ^ "Press Release No. 23/2018" (PDF). Telecom Regulatory Authority of India. 16 February 2018. Retrieved 20 February 2018.  ^ http://www.ideacellular.com/aboutus/history ^ "Cingular Allows Agreement to Sell Stake in Indian Wireless Service Provider to Expire". U.S. Securities and Exchange Commission. Retrieved 2015-06-07.  ^ "Idea approves merger with Vodafone
Vodafone
India, to create India's largest telco". The Economic Times. Retrieved 20 March 2017.  ^ Kurup, Rajesh (20 March 2017). " Idea Cellular
Idea Cellular
board approves merger with Vodafone
Vodafone
India; shares tank 9%". The Hindu Business Line. Retrieved 20 March 2017.  ^ Pahwa, Nikhil (19 May 2010). "India's 3G Auction Ends; Operator And Circle-Wise Results". MediaNama. 

External links[edit]

Official website

v t e

Aditya Birla Group

Companies

Aditya Birla Group Birla Sun Life Insurance Company Limited Birla Corporation Grasim Industries Hindalco Industries Idea Cellular UltraTech Cement More (retail)

Notable non-Indian companies

Novelis Thai Peroxide Liaoning Birla Carbon A.V. Group Aditya Birla Minerals Ltd Swiss Singapore
Singapore
Overseas Enterprises Pte Ltd Thai Acrylic Fibre Thai Rayon Domsjö Fabriker

School and institutes

Aditya Birla Public School, Renukoot Aditya Birla Public School, Renusagar

Notable people

Kumar Mangalam Birla Baldeo Das Birla Ghanshyam Das Birla Krishna Kumar Birla Madhav Prasad Birla Rameshwar Das Birla Shobhana Bhartia Aditya Vikram Birla

v t e

Axiata
Axiata
Group

Group structure as at 12 April 2016

Wholly owned subsidiaries

Celcom Smart

Non wholly owned subsidiaries

AXIS Dialog Multinet Ncell Robi XL

Associates/Affiliates

Idea M1

v t e

Members of the Asia Mobility Initiative

Celcom DTAC Idea Cellular M1 Sun Cellular Telstra XL Axiata

v t e

Telecommunication companies of India

Mobile network operators

Airtel BSNL
BSNL
Mobile Idea Jio MTNL T24 Mobile Tata DoCoMo Telenor Vodafone

Defunct mobile operators

Aircel Etisalat DB Telecom(Cheers Mobile) Loop Mobile MTS Orange Reliance S Tel Spice Telecom Videocon Virgin Mobile

Internet service providers

ACT Fibernet Airtel Broadband APSFL BBNL BSNL Hathway Jio MTNL Railtel Reliance Sify Spectranet Tata Teleservices Tikona Broadband

DTH operators

ABS Free Dish Airtel digital TV DD Free Dish Dish TV Reliance Digital TV Sun Direct Tata Sky Videocon d2h Zing Digital

v t e

Major telecommunications companies

Companies with an annual revenue of over US$10 billion

América Móvil AT&T Bell Canada Bezeq Bharti Airtel Bharat Sanchar Nigam Limited BT Group CenturyLink China Mobile China Telecommunications
Telecommunications
Corporation

China Telecom

China Unicom Chunghwa Telecom Comcast Deutsche Telekom Digicel FLOW Hutchison Asia Idea Cellular Jio KDDI KPN KT Corporation Mahanagar Telephone Nigam MTN MTS Nippon NTT DoCoMo Oi Orange S.A. PCCW Reliance Rogers Shaw Singtel SK Telecom SoftBank Mobile Spark Sprint Corporation Swisscom Tata Teleservices Telecom Italia Telefónica Telenor Telus Telmex Telstra TPG Trilogy International Partners True Türk Telekom VEON Verizon Viettel Vivendi Vodafone

See also Largest IT companies List of mobile network operators List of telephone operating companies Category:Telecommun

.