Ibis (or Ibis Red; stylised as ibis) is a French brand of economy hotels owned by
Accor. Created in 1974, Ibis became Accor's economy megabrand in 2011 with the launch of
Ibis Styles and
Ibis Budget. As of December 2019, there were 1,218 hotels under the Ibis brand (excluding Styles and Budget hotels), with 155,678 rooms in total
across 67 countries.
History
The first Ibis hotel opened in
Bordeaux
Bordeaux ( , ; Gascon oc, Bordèu ; eu, Bordele; it, Bordò; es, Burdeos) is a port city on the river Garonne in the Gironde department, Southwestern France. It is the capital of the Nouvelle-Aquitaine region, as well as the prefectu ...
in 1974. It was created by the
Accor group (then Novotel-SIEH) to engineer more affordable
Novotel
Novotel is a French midscale hotel brand owned by Accor. Created in 1967 in France, the company grew into what became the Accor group in 1983, and Novotel remained a pillar brand of Accor's multi-brand strategy. Novotel manages 559 hotels in 6 ...
s. By 1988, Ibis operated 182 hotels in
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
.
In the USA, the first Ibis hotel opened in 1983. The chain spread through the states of Texas, Florida and Georgia. However, by the end of the 1980s, Ibis exited the US market. In the UK, by 1995, Ibis operated 8 hotels.
In 1997, Ibis launched its 15-minute guarantee program which consisted in offering the stay if an Ibis hotelier could not fix a customer's issue with a room within 15 minutes.
By 2004, Ibis operated 700 hotels in 36 countries. From 2003 to 2005, Ibis opened in
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
,
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...
and
Thailand
Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...
. In October 2009, Ibis reached the 100,000 rooms milestone and opened its first hotel in
Moscow
Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...
, followed by a 50th hotel in
Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
and a first hotel in
Japan
Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the n ...
. In 2012, Ibis' largest hotel in the Asia-Pacific region opened.
In September 2011, Accor rebranded All Seasons into
Ibis Styles, and Etap Hôtel into
Ibis Budget, turning Ibis into the group's economy megabrand.
The mattresses, pillows and digital access were upgraded. Following this restructuring, the Ibis megabrand (including both other chains) became the biggest hotel operator in Europe in 2013, with 1,277 hotels. In January 2014, Ibis itself opened its 1,000th hotel.
In September 2012, Ibis tested Sleep Art, a robot that made a painting based on the movements, sounds, and heat variations of the sleeper. Sleep Art was turned into a mobile app for all Ibis customers 6 months later.
Development
Awards
* 2013, 2014: Award for Development at the Global Lodging Forum
* 2012, 2014:
Best Communication Campaign by the Worldwide Hospitality Awards
See also
*
Accor
*
Ibis Styles
*
Ibis Budget
References
External links
Official website
{{DEFAULTSORT:ibis
Accor
Hotels established in 1974
French brands