''I Love the World'', also known as ''I Love the Whole World'', is an

advertising campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conc ...

launched by

Discovery Channel Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. , Discovery Channe ...

in 2008 in promotion of their new tagline: ''"The World is Just... Awesome"''. The song used in the ad is a re-writing of a traditional camping song known as "I Love the Mountains" or "I Love the Flowers", likely adapted from the tune of " Heart and Soul", featuring a chorus of "boom-de-yah-da, boom-de-yah-da". In May of 2020, Discovery Channel released an updated version of the piece, called “The World Is Still Awesome” on their YouTube Channel.

Cast and visuals with lyrics

The cast and visuals of the ads are numerous, as it features many hosts and famous scenes/locations from various Discovery Channel shows.Discovery Channel - I Love the World commercial
at SplendAd.com There are also several alternate versions of the commercials where some visuals were replaced; the new visuals in those versions are indicated. There are currently two ads in the campaign, the first released in 2008 called "I Love the World", and the second released in November 2009 called "The World is Just Awesome".

I Love the World (2008)

Short version

Canadian long version

An alternate version was commissioned for CTVgm-based

, with clips representing series appearing exclusively on that network replacing generic clips and clips for shows exclusive to the American version.

Canadian short version

The World is Just Awesome (2009)

Short version

Canadian long version

Canadian short version

The World is Still Awesome (2020)

The World is Still Awesome TikTok Version (2020)

Full credits

SourceJames Rouse at Spyfilms.com
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Awards

* Silver Award at the 2008

London International Awards The London International Awards, or LIA (formerly known as London International Advertising Awards, LIAA), is one of the world's leading award shows that honor creativity in the advertising and brand communications space. Held and judged in Las ...

in the "Media Promotion" category.London International Awards - I Love the World
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Cast and visuals with lyrics

I Love the World (2008)

Short version

Canadian long version

Canadian short version

The World is Just Awesome (2009)

Short version

Canadian long version

Canadian short version

The World is Still Awesome (2020)

The World is Still Awesome TikTok Version (2020)

Full credits

Awards

References

External links