Brice Foods was a company based out of

Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...

Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...

, and was the parent of the

frozen yogurt Frozen yogurt (also known as frogurt or by the tradename Froyo; ) is a frozen dessert made with yogurt and sometimes other dairy and non-dairy products. Frozen yogurt is a frozen product containing the same basic ingredients as ice cream, but c ...

franchise I Can't Believe It's Yogurt. Brice Foods was sold in 1996 to Yogen Früz of Toronto, Canada, and the founders were no longer involved in the company.

I Can't Believe It's Yogurt

I Can't Believe It's Yogurt was founded in 1977 by Bill and Julie Brice from Dallas, Texas. In 1981, I Can't Believe It's Yogurt sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit filed by I Can't Believe It's Yogurt forced its competitor to change its name from "This Can't Be Yogurt!" to the backronym for its initials, "The Country's Best Yogurt."

Fraud case

In 1999, several Brice Foods executives were sued for investment fraud and conspiracy by investors in international franchise operations. The allegations related to Brice Foods' misappropriation of investor funds and defaulting on promissory notes back to 1992, and the flow of money to top company executives of Brice Foods. A state court trial in San Antonio, Texas found the executives not liable on all counts.

References

Fast-food franchises Frozen yogurt businesses Defunct food and drink companies of the United States {{food-company-stub

I Can't Believe It's Yogurt

Fraud case

See also

References