ITVBe, stylized as itvBe, is a British

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscripti ...

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ...

channel owned by

ITV Digital Channels ITV Digital Channels Limited (formerly known as Granada Sky Broadcasting) is a wholly owned subsidiary of British broadcaster ITV plc. It manages all of the company's television channels with the exception of ITV, which is part of the enti ...

, a division of

ITV plc ITV plc is a British media company that holds 13 of the 15 regional television licences that make up the ITV network (Channel 3), the oldest and largest commercial terrestrial television network in the United Kingdom. ITV plc is listed on th ...

. The channel was first announced on 12 February 2014 and launched on 8 October 2014. ITVBe broadcasts reality and unscripted shows, including US acquisitions such as ''

The Real Housewives ''The Real Housewives'' is an international reality television franchise that consists of 57 programs; 11 American installments, 20 international installments and 26 spin-offs. Most of the franchise documents the personal and professional lives ...

'' franchise, ''

Million Dollar Listing New York ''Million Dollar Listing New York'' is an American reality television series that premiered on Bravo on March 7, 2012. The show follows the lives of several luxury real estate agents as they represent property owners in New York's five boroughs ...

'' and '' Botched''; and original programming such as '' The Real Housewives of Cheshire'', ''

Dinner Date ''Dinner Date'' is a British dating game show, which first aired on ITV from 9 August 2010 to 28 December 2012, with subsequent new series airing on sister channel ITVBe since 8 October 2014. The programme makes up a significant proportion ...

'' and ''

The Only Way Is Essex ''The Only Way Is Essex'' (often abbreviated as ''TOWIE'' ) is a British reality television series based in Brentwood, Essex, England. It shows "real people in modified situations, saying unscripted lines but in a structured way." Originally b ...

''. A high-definition simulcast, ITVBe HD, launched on Virgin Media on 19 November 2014, along with a one-hour timeshift feed, ITVBe +1. Both subsidiary channels were exclusive to Virgin until the ITVBe +1 service was made available on Sky and Freesat on 15 December 2014. As part of a number of changes to ITV's broadcasting, ITVBe +1 was removed from Sky and Freesat on 13 April 2021. ITVBe +1 is also available on Freeview, but only broadcasts for 1 hour during downtime hours (when ITVBe broadcasts teleshopping). Consequently as a result, the only programme ITVBe +1 on Freeview broadcasts is teleshopping.

Most watched programmes

The following is a list of the ten most watched episodes of a series on ITVBe since the channel began broadcasting in October 2014. Figures are based on Live +7 data supplied by

BARB Barb or the BARBs or ''variation'' may refer to: People * Barb (name), a list of people and fictional characters with the given name or surname * Barb, a term used by fans of Nicki Minaj to refer to themselves * The Barbs, a band Places * Barb, ...

, vi

''

'' is consistently the highest rated series on ITVBe.

Branding

2014 branding

When ITVBe launched in October 2014, it originally utilised a fun, social-media-inspired aesthetic driven by its key talent and reality-TV stars. Boldness and everyday glitz were expressed across the 12-piece mix-n-match colour palette, playful stickers and icons, and entirely unique to ITVBe: user-generated idents named "Mydents".

2022 rebranding

In line with the launch of the streaming service

ITVX ITVX (formerly ITV Hub) is a British online video-on-demand service operated by ITV. The service offers predominantly features content from ITV1, as well as ITV Digital channels and some licensed content. The service was known as ITV Player fr ...

, ITVBe received a new look for the first time on 15 November 2022. The logo is coloured either peach or coral and uses idents that were cross-used across ITV1, ITV2, ITV3, and ITV4 with different elements added into the same scene.

EarlyBe

On 20 August 2020, ITV announced that EarlyBe would be introduced on the

ITV Hub ITVX (formerly ITV Hub) is a British online video-on-demand service operated by ITV plc, ITV. The service offers predominantly features content from ITV1, as well as ITV Digital Channels, ITV Digital channels and some licensed content. The serv ...

as part of the Autumn 2020 Reboot. Shows which would broadcast on ITVBe on the same day would be available to watch on the ITV Hub from 7am. The service started on 3 September 2020 and the first show to be hosted by the ITV Hub, before it aired on ITVBe, was ''Sam & Billie: The Mummy Diaries'', which didn't air on ITVBe until 9pm on 3 September 2020. EarlyBe also hosts '' The Real Housewives of Cheshire,

'', ''Ferne McCann: First Time Mum'' and '' Gemma Collins: Diva''.

''LittleBe''

On 3 September 2018, the channel introduced a new children's strand, which is dedicated to preschool programming. The strand airs daily from 9:00am to 12:00pm, three hours a day and also airs archive

CITV CITV (short for Children's ITV, also known as the CITV Channel) is a British free-to-air children's television channel owned by ITV plc. It broadcasts content from the CITV archive and acquisitions, every day from 6 am to 9 pm which ...

programming such as ''

Sooty Sooty is a British children's television media franchise created by Harry Corbett incorporating primarily television and stage shows. The franchise originated with his fictional glove puppet character introduced to television in 1955, with the ...

''.

References

External links

* {{Freeview 2014 establishments in the United Kingdom ITV television channels Television channels and stations established in 2014 Television channels in the United Kingdom