iResearch Consulting Group (艾瑞咨询集团) is a professional

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Ma ...

and consulting company, supplying online business services in China. The company focuses on Internet media,

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manag ...

online game An online game is a video game that is either partially or primarily played through the Internet or any other computer network available. Online games are ubiquitous on modern gaming platforms, including PCs, consoles and mobile devices, and s ...

s, wireless value-added, and various new economic fields, which relate to the Internet industry in China. Reuters
/ref> The company was founded in 2002 and is based in

Shanghai Shanghai (; , , Standard Chinese, Standard Mandarin pronunciation: ) is one of the four Direct-administered municipalities of China, direct-administered municipalities of the China, People's Republic of China (PRC). The city is located on the ...

with a branch offices in

Beijing } Beijing ( ; ; ), Chinese postal romanization, alternatively romanized as Peking ( ), is the Capital city, capital of the China, People's Republic of China. It is the center of power and development of the country. Beijing is the world's Li ...

and

Guangzhou Guangzhou (, ; ; or ; ), also known as Canton () and Chinese postal romanization, alternatively romanized as Kwongchow or Kwangchow, is the Capital city, capital and largest city of Guangdong Provinces of China, province in South China, sou ...

. As of September 28, 2007, iResearch Consulting Group is a subsidiary of

Focus Media Holding Focus Media Information Technology, formerly Focus Media Holding, is a Chinese company which operates out-of-home advertising in China which consist predominantly of digital signage screens and claims to own the country's largest Internet adver ...

Ltd. It was the first professional market research company in China that focused on

Internet media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information e ...

. The founder, Henry Yang, who graduated from

East China University of Science and Technology East China University of Science and Technology (ECUST, ) is a public research university with two campuses located in Shanghai, China. Established in 1952 as East China Institute of Chemical Technology, it has evolved from an institution with ...

, was among the first crop of Internet industry professionals in China. Before iResearch, he joined

Soim The ''Soim'' ( uk, Сойм Карпатської України) was the parliament of the short-lived Republic of Carpatho-Ukraine. The assembly had its seat in Khust. Background The establishment of a ''Soim'', an autonomous parliament for th ...

in 1998 as a marketing manager. In late 1999, he took responsibility for overhauling the WiseCast website. WiseCast.com, established in 1997, was one of the earliest Internet advertising and marketing companies.

Products

The company offers iAdTracker, an Internet-based independent online advertising monitor and analysis system; iDataCenter, a daily updated database of research reports, news, and statistical charts on China's Internet industry; iUserSurvey, a professional online consumer analysis service; and iClick survey community, a data support platform for iResearch's online survey operations. It also operates information Web sites to provide various and detailed Internet news and resources for Internet operators, marketing developers, government industry researchers, and various people who have an interest in Internet economics.

References

External links

English versionChinese version
Companies based in Shanghai Information technology consulting firms Market research companies of China Consulting firms established in 2002 2002 establishments in China {{PRChina-company-stub