LEARFIELD, formerly Learfield IMG College, is a large collegiate sports marketing company, representing more than 200 of the nation's top collegiate properties including the

NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges ...

and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in

Plano, Texas Plano ( ) is a city in Collin County and Denton County, Texas, United States. It had a population of 285,494 at the 2020 census. It is a principal city of the Dallas–Fort Worth metroplex. History European settlers came to the area near ...

, LEARFIELD employs more than 2,200 people in nearly 100 offices throughout the United States. The company was created in 2018 through the combination of Endeavor's IMG College division and Learfield Communications of Missouri, managed by the Atairos Group. IMG College was formed from the acquisition of Host Communications and The Collegiate Licensing Company in 2007. Additionally ISP Sports was acquired in 2010. In 2012, a joint venture with Learfield created IMG Learfield Ticket Solutions, now representing 30 universities in outsourced ticketing. Additionally, IMG College Seating, the largest premium cushion stadium seat provider in college athletics, now represents more than 90 universities nationwide, managing more than 500,000 college football stadium seats annually. The IMG College Audio Network consists of more than 2,100 radio stations airing primarily football and men's basketball games along with weekly call-in coaches' shows. The media network also includes over 100 television stations airing weekly half hour coaches' shows for most of the universities represented by the company. IMG Audio produces more than 35,000 hours of college sports programming annually for these affiliate stations. Host Communications was founded in 1974 and created one of the first college sports multimedia contracts with its creation of a radio network for the

University of Kentucky The University of Kentucky (UK, UKY, or U of K) is a public land-grant research university in Lexington, Kentucky. Founded in 1865 by John Bryan Bowman as the Agricultural and Mechanical College of Kentucky, the university is one of the state ...

. ISP Sports was founded in 1992 in

Winston-Salem, North Carolina Winston-Salem is a city and the county seat of Forsyth County, North Carolina, United States. In the 2020 United States census, 2020 census, the population was 249,545, making it the second-largest municipality in the Piedmont Triad region, the Li ...

providing

sports marketing Sports marketing as a concept has established itself as a branch of marketing over the past few decades, however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using spor ...

and broadcast services for collegiate athletics across the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

. In addition to the Winston-Salem headquarters, the company operates more than 90 regional offices. The organization also co-owns the

Longhorn Network Longhorn Network (LHN) is an American regional sports network owned as a joint venture between The University of Texas at Austin, ESPN and Learfield (formerly IMG College), and is operated by ESPN (itself owned jointly by The Walt Disney Compa ...

and Campus Insiders, the latter through which it holds a stake in 120 Sports.

Leadership

* Cole Gahagan, CEO * Ben C. Sutton, Jr., chairman and president, IMG College *Jim Connelly, senior vice president, special projects *Mark Dyer, senior vice president, business ventures *Lou Doherty, senior vice president and general counsel *Joe Potter, senior vice president, operations *Roger VanDerSnick, chief sales and marketing officer *Andrew Judelson, senior vice president, national sales *Rick Barakat, vice president, sales strategy and operations *Andrew Giangola, vice president, strategic communications

Markets and schools

At the conference level, IMG represents The American, A10,

Big 12 The Big 12 Conference is a college athletic conference headquartered in Irving, Texas, USA. It consists of ten full-member universities. It is a member of Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its f ...

Conference USA Conference USA (C-USA or CUSA) is an intercollegiate athletic conference whose current member institutions are located within the Southern United States. The conference participates in the NCAA's Division I in all sports. C-USA's offices are ...

Horizon League The Horizon League is an 11-school collegiate athletic conference in the National Collegiate Athletic Association (NCAA) Division I, whose members are located in and near the Great Lakes region. The Horizon League founded in 1979 as the Mi ...

, MAC,

MEAC The Mid-Eastern Athletic Conference (MEAC) is a collegiate athletic conference whose full members are historically black colleges and universities (HBCUs) in the Southeastern and the Mid-Atlantic United States. It participates in the National ...

, OVC, SEC and WCC, and also individually represents the NCAA, the Heisman Trophy and 26 Bowl games. The company also maintains the

IMG Academy IMG Academy is a preparatory boarding school and sports training destination in Bradenton, Florida, United States. IMG Academy is set across over 600 acres and features programs consisting of sport camps for youth athletes, adult camps, a board ...

Bradenton, Florida Bradenton ( ) is a city in and the county seat of Manatee County, Florida, United States. As of the 2020 census, the city's population is 55,698. History Late 18th and early 19th centuries A settlement established by Maroons or escaped sl ...

, an athletics-focused preparatory school. IMG represents more than 90 universities in multi-media rights and more than 200 universities in trademark licensing, including, but not limited to: *

Air Force An air force – in the broadest sense – is the national military branch that primarily conducts aerial warfare. More specifically, it is the branch of a nation's armed services that is responsible for aerial warfare as distinct from an ...

Akron Akron () is the fifth-largest city in the U.S. state of Ohio and is the county seat of Summit County. It is located on the western edge of the Glaciated Allegheny Plateau, about south of downtown Cleveland. As of the 2020 Census, the city ...

Alabama (We dare defend our rights) , anthem = " Alabama" , image_map = Alabama in United States.svg , seat = Montgomery , LargestCity = Huntsville , LargestCounty = Baldwin County , LargestMetro = Greater Birmingham , area_total_km2 = 135,7 ...

Appalachian State Appalachian State University (; Appalachian, App State, App, or ASU) is a public university in Boone, North Carolina. It was founded as a teachers college in 1899 by brothers B. B. and D. D. Dougherty and the latter's wife, Lillie Shull Doug ...

Arizona Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a state in the Southwestern United States. It is the 6th largest and the 14th most populous of the 50 states. Its capital and largest city is Phoenix. Arizona is part of the Fou ...

Arkansas Arkansas ( ) is a landlocked state in the South Central United States. It is bordered by Missouri to the north, Tennessee and Mississippi to the east, Louisiana to the south, and Texas and Oklahoma to the west. Its name is from the O ...

* Auburn * Baylor *

Boston College Boston College (BC) is a private Jesuit research university in Chestnut Hill, Massachusetts. Founded in 1863, the university has more than 9,300 full-time undergraduates and nearly 5,000 graduate students. Although Boston College is classified ...

* Bradley * BYU *

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

* Central Michigan *

Charlotte Charlotte ( ) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont region, it is the county seat of Mecklenburg County. The population was 874,579 at the 2020 census, making Charlotte the 16th-most populo ...

Cincinnati Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line w ...

* Clemson *

Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York (state), New York to the west, and Long Island Sound to the ...

Delaware Delaware ( ) is a state in the Mid-Atlantic region of the United States, bordering Maryland to its south and west; Pennsylvania to its north; and New Jersey and the Atlantic Ocean to its east. The state takes its name from the adjacent ...

Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name ...

Duke Duke is a male title either of a monarch ruling over a duchy, or of a member of royalty, or nobility. As rulers, dukes are ranked below emperors, kings, grand princes, grand dukes, and sovereign princes. As royalty or nobility, they are r ...

East Carolina East Carolina University (ECU) is a public research university in Greenville, North Carolina. It is the fourth largest university in North Carolina. Founded on March 8, 1907, as a teacher training school, East Carolina has grown from its origi ...

* Elon *

Evansville Evansville is a city in, and the county seat of, Vanderburgh County, Indiana, United States. The population was 118,414 at the 2020 census, making it the state's third-most populous city after Indianapolis and Fort Wayne, the largest city in ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and ...

Florida A&M Florida Agricultural and Mechanical University (FAMU), commonly known as Florida A&M, is a public historically black land-grant university in Tallahassee, Florida. Founded in 1887, It is the third largest historically black university in the Un ...

Florida Atlantic Florida Atlantic University (Florida Atlantic or FAU) is a public research university with its main campus in Boca Raton, Florida, and satellite campuses in Dania Beach, Davie, Fort Lauderdale, Jupiter, and Fort Pierce. FAU belongs to the 12-ca ...

Florida State Florida State University (FSU) is a public research university in Tallahassee, Florida. It is a senior member of the State University System of Florida. Founded in 1851, it is located on the oldest continuous site of higher education in the sta ...

* Furman *

George Washington George Washington (February 22, 1732, 1799) was an American military officer, statesman, and Founding Father who served as the first president of the United States from 1789 to 1797. Appointed by the Continental Congress as commander of ...

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...

Georgia State Georgia state or ''variation'', may refer to: Primarily * Georgia State University ("State", "Georgia State"), a state university * Georgia (U.S. state) ("Georgia state"), a state of the United States of America Sports * sports teams of Georgia St ...

* Georgia Southern *

Georgia Tech The Georgia Institute of Technology, commonly referred to as Georgia Tech or, in the state of Georgia, as Tech or The Institute, is a public research university and institute of technology in Atlanta, Georgia. Established in 1885, it is part of ...

* Gonzaga *

Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 ...

Idaho Idaho ( ) is a U.S. state, state in the Pacific Northwest region of the Western United States. To the north, it shares a small portion of the Canada–United States border with the province of British Columbia. It borders the states of Monta ...

Illinois Illinois ( ) is a state in the Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolitan areas include, Peoria and Rock ...

Illinois State Illinois State University (ISU) is a public university in Normal, Illinois. Founded in 1857 as Illinois State Normal University, it is the oldest public university in Illinois. The university emphasizes teaching and is recognized as one of th ...

Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th ...

Iowa Iowa () is a U.S. state, state in the Midwestern United States, Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wiscon ...

Iowa State Iowa State University of Science and Technology (Iowa State University, Iowa State, or ISU) is a public land-grant research university in Ames, Iowa. Founded in 1858 as the Iowa Agricultural College and Model Farm, Iowa State became one of the ...

Kansas Kansas () is a U.S. state, state in the Midwestern United States, Midwestern United States. Its Capital city, capital is Topeka, Kansas, Topeka, and its largest city is Wichita, Kansas, Wichita. Kansas is a landlocked state bordered by Nebras ...

* Kansas State *

Kent State Kent State University (KSU) is a public research university in Kent, Ohio. The university also includes seven regional campuses in Northeast Ohio and additional facilities in the region and internationally. Regional campuses are located in As ...

Louisiana Louisiana , group=pronunciation (French: ''La Louisiane'') is a state in the Deep South and South Central regions of the United States. It is the 20th-smallest by area and the 25th most populous of the 50 U.S. states. Louisiana is bord ...

Louisiana Tech Louisiana Tech University (Louisiana Tech, La. Tech, or simply Tech) is a public research university in Ruston, Louisiana. It is part of the University of Louisiana System and classified among "R2: Doctoral Universities – High research activi ...

* Louisville * Loyola Chicago * Marquette * Marshall * Miami (FL) * Miami (OH) *

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and t ...

Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over t ...

* Mississippi State *

Missouri Missouri is a state in the Midwestern region of the United States. Ranking 21st in land area, it is bordered by eight states (tied for the most with Tennessee): Iowa to the north, Illinois, Kentucky and Tennessee to the east, Arkansas t ...

* Missouri State *

Nebraska Nebraska () is a state in the Midwestern region of the United States. It is bordered by South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Kansas to the south; Colorado to the sout ...

Nevada Nevada ( ; ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. N ...

Northern Illinois Northern Illinois is a region generally covering the northern third of the U.S. state of Illinois. The region is by far the most populous of Illinois with nearly 9.7 million residents as of 2010. Economics Northern Illinois is dominated by t ...

Northern Iowa Iowa () is a U.S. state, state in the Midwestern United States, Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wiscon ...

* Notre Dame *

Ohio Ohio () is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Of the List of states and territories of the United States, fifty U.S. states, it is the List of U.S. states and territories by area, 34th-l ...

Ohio State The Ohio State University, commonly called Ohio State or OSU, is a public land-grant research university in Columbus, Ohio. A member of the University System of Ohio, it has been ranked by major institutional rankings among the best public ...

Oklahoma State Oklahoma (; Choctaw: ; chr, ᎣᎧᎳᎰᎹ, ''Okalahoma'' ) is a state in the South Central region of the United States, bordered by Texas on the south and west, Kansas on the north, Missouri on the northeast, Arkansas on the east, ...

* Ole Miss *

Oregon Oregon () is a U.S. state, state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington (state), Washington, while the Snake River delineates much of it ...

* Penn State *

Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...

Rhode Island Rhode Island (, like ''road'') is a U.S. state, state in the New England region of the Northeastern United States. It is the List of U.S. states by area, smallest U.S. state by area and the List of states and territories of the United States ...

Rice Rice is the seed of the grass species '' Oryza sativa'' (Asian rice) or less commonly ''Oryza glaberrima'' (African rice). The name wild rice is usually used for species of the genera '' Zizania'' and '' Porteresia'', both wild and domesticat ...

Richmond Richmond most often refers to: * Richmond, Virginia, the capital of Virginia, United States * Richmond, London, a part of London * Richmond, North Yorkshire, a town in England * Richmond, British Columbia, a city in Canada * Richmond, Californi ...

Rutgers Rutgers University (; RU), officially Rutgers, The State University of New Jersey, is a public land-grant research university consisting of four campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's College, and w ...

* Saint Louis * St. John's *

South Alabama South Alabama is the various parts of southern Alabama. Although it is not a strictly defined geographic region, it generally includes all Alabama counties south of the Black Belt (region of Alabama), Black Belt. In that view, ''South Alabama'' co ...

South Carolina )''Animis opibusque parati'' ( for, , Latin, Prepared in mind and resources, links=no) , anthem = " Carolina";" South Carolina On My Mind" , Former = Province of South Carolina , seat = Columbia , LargestCity = Charleston , LargestMetro = ...

Southern Illinois Southern Illinois, also known as Little Egypt, is the southern third of Illinois, principally along and south of Interstate 64. Although part of a Midwestern state, this region is aligned in culture more with that of the Upland South than the Mi ...

* Southern Miss *

Syracuse Syracuse may refer to: Places Italy * Syracuse, Sicily, or spelled as ''Siracusa'' * Province of Syracuse United States *Syracuse, New York **East Syracuse, New York ** North Syracuse, New York * Syracuse, Indiana *Syracuse, Kansas *Syracuse, M ...

* TCU *

Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. Tennessee is the List of U.S. states and territories by area, 36th-largest by ...

Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...

Texas Tech Texas Tech University (Texas Tech, Tech, or TTU) is a public research university in Lubbock, Texas. Established on , and called Texas Technological College until 1969, it is the main institution of the five-institution Texas Tech University Sys ...

Troy Troy ( el, Τροία and Latin: Troia, Hittite: 𒋫𒊒𒄿𒊭 ''Truwiša'') or Ilion ( el, Ίλιον and Latin: Ilium, Hittite: 𒃾𒇻𒊭 ''Wiluša'') was an ancient city located at Hisarlik in present-day Turkey, south-west of Ç ...

Tulane Tulane University, officially the Tulane University of Louisiana, is a private research university in New Orleans, Louisiana. Founded as the Medical College of Louisiana in 1834 by seven young medical doctors, it turned into a comprehensive pub ...

* UAB * UCF *

UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California ...

UNC Greensboro The University of North Carolina at Greensboro (UNCG or UNC Greensboro) is a public research university in Greensboro, North Carolina. It is part of the University of North Carolina system. UNCG, like all members of the UNC system, is a stand-al ...

UNC Wilmington The University of North Carolina Wilmington (UNCW or UNC Wilmington) is a public research university in Wilmington, North Carolina. It is part of the University of North Carolina System and enrolls 17,499 undergraduate and graduate students eac ...

University of Oklahoma , mottoeng = "For the benefit of the Citizen and the State" , type = Public research university , established = , academic_affiliations = , endowment = $2.7billion (2021) , pr ...

UNLV The University of Nevada, Las Vegas (UNLV) is a public land-grant research university in Paradise, Nevada. The campus is about east of the Las Vegas Strip. It was formerly part of the University of Nevada from 1957 to 1969. It includes th ...

* USF *

Utah Utah ( , ) is a state in the Mountain West subregion of the Western United States. Utah is a landlocked U.S. state bordered to its east by Colorado, to its northeast by Wyoming, to its north by Idaho, to its south by Arizona, and to its ...

* UTEP * Vanderbilt * Villanova *

Virginia Tech Virginia Tech (formally the Virginia Polytechnic Institute and State University and informally VT, or VPI) is a public land-grant research university with its main campus in Blacksburg, Virginia. It also has educational facilities in six re ...

* Wake Forest *

Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered o ...

Washington State Washington (), officially the State of Washington, is a U.S. state, state in the Northwestern United States, Pacific Northwest region of the Western United States. Named for George Washington—the first President of the United States, U.S. p ...

West Virginia West Virginia is a state in the Appalachian, Mid-Atlantic and Southeastern regions of the United States.The Census Bureau and the Association of American Geographers classify West Virginia as part of the Southern United States while the ...

Western Kentucky Western Kentucky is the western portion of the U.S. state of Kentucky. It generally includes part or all of several more widely recognized regions of the state. ;Always included * The Jackson Purchase, the state's westernmost generally recogniz ...

* Wisconsin–Madison * Wofford *

Youngstown State Youngstown State University (YSU or Youngstown State) is a public university in Youngstown, Ohio. It was founded in 1908 and is the easternmost member of the University System of Ohio. The university is composed of six undergraduate colleges ...

References

{{American broadcast radio Sports radio in the United States Companies based in Winston-Salem, North Carolina Akron Zips Houston Cougars Virginia Tech Hokies Notre Dame Fighting Irish football announcers

Leadership

Markets and schools

See also

References