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Justine Ezarik ( ; born March 20, 1984) is an American
YouTuber A YouTuber is an online personality and/or influencer who produces videos on the video-sharing platform YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006. Influence Influent ...
. She is best known as iJustine, with over one billion views on her YouTube channel. She gained attention as a
lifecaster Lifecasting is the process of creating a three-dimensional copy of a living human body, through the use of molding and casting techniques.Justin.tv Justin.tv was a website created by Justin Kan, Emmett Shear, Michael Seibel, and Kyle Vogt in 2007 to allow anyone to broadcast video online. Justin.tv user accounts were called "channels", like those on YouTube, and users were encouraged to br ...
channel, ijustine.tv. She acquired notability in roles variously described as a "lifecasting star", a "new media star", or one of the
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
's most popular lifecasters. She currently posts videos on her main channel iJustine. Ezarik is known for her "
300-page iPhone bill A 300-page iPhone bill from AT&T Mobility mailed in a box was the subject of a viral video made by YouTube personality Justine Ezarik, best known as iJustine, which became an Internet meme in August 2007. Ezarik's video focused on the unnecess ...
" which followed the first month of service after the introduction of the first iPhone in 2007. The
viral video A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander Haupt ...
of her review earned her international attention. Ezarik has ranked among the top 1000
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
users in the world with over 1.8 million followers. Ezarik has starred on the YouTube comedy series ''
Annoying Orange ''Annoying Orange'' is an American live-action/animated comedy web series created by Dane Boedigheimer (known online as DaneBoe). The series follows an anthropomorphic orange who annoys fruits, vegetables, and various other objects by telling ...
'', as Orange's love interest Passion Fruit. In 2016, she was an advisor to
Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July 30, 1947) is an Austrian and American actor, film producer, businessman, retired professional bodybuilder and politician who served as the 38th governor of California between 2003 and 2011. ''Time'' ...
on the reality competition series ''
The New Celebrity Apprentice ''The New Celebrity Apprentice'' (also known simply as ''The Apprentice'') was the eighth and final installment of the reality game show ''The Celebrity Apprentice'', thus making it the fifteenth and final installment of ''The Apprentice'' as a w ...
''. Her television acting credits include guest appearances on '' Law & Order: Special Victims Unit'', ''
Criminal Minds ''Criminal Minds'' is an American police procedural crime drama television series created and produced by Jeff Davis (writer), Jeff Davis. The series premiered on CBS on September 22, 2005, and originally concluded on February 19, 2020; it was r ...
'', ''
The Bold and the Beautiful ''The Bold and the Beautiful'' (often referred to as ''B&B'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. It premiered on March 23, 1987, as a sister show to the Bells' other soap opera ''The Yo ...
'', and ''
The Vampire Diaries ''The Vampire Diaries'' is an American supernatural fiction, supernatural teen drama television series developed by Kevin Williamson (screenwriter), Kevin Williamson and Julie Plec, based on the The Vampire Diaries (novel series), book series ...
''. Ezarik also appeared as a main character on the first and fourth season of the
YouTube Premium YouTube Premium (formerly Music Key and YouTube Red) is a subscription service offered by the video platform YouTube. The service provides ad-free access to content across the service, as well as access to premium YouTube Originals programming ...
murder-mystery reality series ''
Escape the Night ''Escape the Night'' is an American reality television series created, hosted, produced, and owned by Joey Graceffa that was first broadcast on June 22, 2016, on YouTube Premium. The series follows fantasy plots based on horror and murder mys ...
''. Justine reviews a variety of tech devices, but particularly prefers reviewing
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
products such as iPhones,
iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...
s, and MacBooks.


Early life

Justine Ezarik was born in
Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...
, Pennsylvania, the oldest daughter of Michelle Ezarik, a physical education teacher, and Steve Ezarik, a coal miner of Slovak descent. She attended
Bentworth High School The Bentworth School District is a small, rural public school district located in southwestern Pennsylvania. Bentworth School District encompasses approximately . It covers the boroughs of Bentleyville, Cokeburg, and Ellsworth as well as No ...
, in
Washington County, Pennsylvania Washington County is a county in the Commonwealth of Pennsylvania. As of the 2020 census, the population was 209,349. Its county seat is Washington. Washington County is part of the Pittsburgh, PA Metropolitan Statistical Area. The county i ...
, graduating in 2002. Ezarik has two younger sisters, Breanne and Jenna.


Career


Early career

After graduating from the
Pittsburgh Technical Institute Pittsburgh Technical College (PTC) is a private college in Pittsburgh, Pennsylvania. The college, formerly Pittsburgh Technical Institute, opened in 1946 and has since expanded with more than 30 career-focused programs in ten schools. Bachelor's ...
in 2004, Ezarik landed several jobs in graphic design and video editing before starting her own business. In December 2006, she was named one of five finalists in the "Yahoo! Talent Show", a
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Man ...
-sponsored competition for best
online video Internet video (online video / cloud-based video) is the general field that deals with the transmission of digital video over the internet. Internet video exists in several formats, the most notable being MPEG-4i AVC, AVCHD, FLV, and MP3. There ...
s. She played a photojournalist covering a bank robbery in downtown Pittsburgh on the
television series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite television, satellite, or cable television, cable, excluding breaking news, television adverti ...
''
The Kill Point ''The Kill Point'' is an American television series that follows a group of U.S. Marines recently returned from serving in Iraq as they come together to pull off a major bank heist of a Three Rivers Bank branch in Pittsburgh. The series, produced ...
'' from
Spike TV Paramount Network is an American basic cable television channel owned by the MTV Entertainment Group unit of Paramount Media Networks. The network's headquarters are located at the Paramount Pictures studio lot in Los Angeles. The channel was o ...
, which starred
John Leguizamo John Alberto Leguizamo Peláez (; ; born July 22, 196013:04) is an American actor, comedian, and film producer. He has appeared in over 100 films, produced over 20 films and documentaries, made over 30 television appearances, and has produced ...
and
Donnie Wahlberg Donald Edmond Wahlberg Jr. (born August 17, 1969) is an American singer, songwriter, rapper, actor, record producer, and film producer. He is a founding member of the boy band New Kids on the Block. Outside music, he has had roles in the ''Saw' ...
; it was filmed in May 2007. In 2007, she was an occasional co-host and panel member on MacBreak and MacBreak Weekly with
Leo Laporte Leo Laporte (; born November 29, 1956) is the host of ''The Tech Guy'' weekly radio show and a host on TWiT.tv, an Internet podcast network focusing on technology. He is also a former TechTV technology host (1998–2008) and a technology author. O ...
. Ezarik appeared live on the Internet through the use of a wireless webcam and microphone on her own iJustine
lifecasting Lifecasting is the process of creating a three-dimensional copy of a living human body, through the use of molding and casting techniques.Justin.tv Justin.tv was a website created by Justin Kan, Emmett Shear, Michael Seibel, and Kyle Vogt in 2007 to allow anyone to broadcast video online. Justin.tv user accounts were called "channels", like those on YouTube, and users were encouraged to br ...
, where she began transmitting her life via the Internet on May 29, 2007. She was never paid for any of this volunteer work on Kan's channel as a beta-tester. Her reality-video blog (vlog) was the first one launched on Justin.tv. Kan had been encouraged by fans and followers to allow someone else to make a guest appearance on his lifecasting channel. At first Ezarik was considering producing a video series for the technology audience because they had been the most captive audience for online video series. She stated that she did not intend to broadcast what she considers private moments, noting "That shouldn't be a problem. I am going to try as much as I can to do 24/7." When the iPhone debuted in June 2007, Ezarik covered the device's debut at the
Mall of America Mall of America (MOA) is a large shopping mall located in Bloomington, Minnesota, United States. Located within the Minneapolis–Saint Paul metropolitan area, the mall lies southeast of the junction of Interstate 494 and Minnesota State Highway ...
in Bloomington,
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...
a suburb south of
Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...
. She had been invited by a
technology evangelist A technology evangelist is a person who builds a critical mass of support for a given technology, and then establishes it as a technical standard in a market that is subject to network effects. The word ''evangelism'' is borrowed from the context ...
to film her Internet TV show at the mall instead of covering its debut at the Shadyside Apple store as she had originally planned. She covered the July 22, 2007, "The Kill Point" series premiere party live on her lifecast video stream. Ezarik was cited as being one of the website's most popular lifecasters in the October 2007 issues of both ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' and ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
''.


300-page iPhone bill

In August 2007, she created the "
300-page iPhone bill A 300-page iPhone bill from AT&T Mobility mailed in a box was the subject of a viral video made by YouTube personality Justine Ezarik, best known as iJustine, which became an Internet meme in August 2007. Ezarik's video focused on the unnecess ...
" video and uploaded it to the video sharing site
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
, where the video quickly became an
Internet meme An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...
. She also uploaded it to some other video sharing sites. Stories of unexpected billing issues began to circulate in blogs and the technical press after the Apple iPhone's heavily advertised and anticipated release, but this video clip brought the voluminous bills to the attention of the mass media. Ten days after its initial posting, the video had been viewed more than 2 million times on the Internet, and received international news coverage. The video was later reported to have reached over 8 million total views as of December 2007. The video earned Ezarik a $5,000 payout from the
video hosting service An online video platform (OVP), provided by a video hosting service, enables users to upload, convert, store and play back video content on the Internet, often via a structured, large-scale system that may generate revenue. Users will generally u ...
Revver Revver (formerly ChangeTv) was an American video sharing website that hosted user-generated content. Until its shutdown in 2011,
.


Viral video career and Internet celebrity status

Ezarik was also featured in the August 28, 2007 weekly installment of
Kevin Sites Kevin Sites is an American author and freelance journalist. He has spent nearly a decade covering global wars and disasters for ABC, NBC, CNN, and Yahoo! News. Dubbed by the trade press as the "granddaddy" of backpack journalists, Sites h ...
'
People of the Web People of the Web was a weekly Yahoo! News feature series that profiled the faces behind the Internet. It reported on World Wide Web content creators, particularly the ones "who are really changing the political, social and religious fabric," accor ...
series on
Yahoo! News Yahoo! News is a news website that originated as an internet-based news aggregator by Yahoo!. The site was created by a Yahoo! software engineer named Brad Clawsie in August 1996. Articles originally came from news services such as the Associate ...
along with
Justin Kan Justin Kan (born July 16, 1983) is an American internet entrepreneur and investor. He is the co-founder of live video platforms Justin.tv and Twitch, as well as the mobile social video application Socialcam. He is also the cofounder and former ...
, the creator of Justin.TV. Sites said she was "the star of this network so far," and said "she has model good looks and easy cyber savvyness that attracts both technophiles and casual users alike." The final cut of the interview video included footage from the live web cast of the interview showing Ezarik's webcam viewpoint. When Sites asked her to turn off her lifecasting equipment later in the interview, he noted that "at once the conversation seemed more relaxed and natural," and she discussed the difficulty of having people watching and publicly judging her all day. In early September 2007, she was featured as the lead story on the
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Man ...
homepage which boosted her ratings to as many as 4,000 viewers at any given moment. As of late September 2007, she was living in Pittsburgh and held a position as spokesperson for Pittsburgh
Councilman A councillor is an elected representative for a local government council in some countries. Canada Due to the control that the provinces have over their municipal governments, terms that councillors serve vary from province to province. Unl ...
Bill Peduto William Mark Peduto (born October 30, 1964) is an American politician who was the 60th mayor of Pittsburgh, Pennsylvania from 2014 until 2022. He was a Democratic member of the Pittsburgh City Council from 2002 to 2014. Before his election to ...
. She also landed a job with Xtrain which was a firm that specialized in
new media New media describes communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for ...
expert training. Although her father remained supportive, her friends were beginning to tire of the intrusive nature of her activities by the end of 2007. In October 2007, she was described as one of the web's most popular lifecasters in
Tribune Company Tribune Media Company, also known as Tribune Company, was an American multimedia conglomerate headquartered in Chicago, Illinois. Through Tribune Broadcasting, Tribune Media was one of the largest television broadcasting companies, owning 39 ...
affiliates such as the ''
Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television ar ...
''. That fall, she was a featured participant in the first annual BlogWorld & New Media Expo which bills itself as the "World's Largest Social Media Conference". By April 2008, Ezarik had largely reduced her lifecasting productions to a less frequent basis. She had resumed pursuit of her web designer and video editor career and was living in Carnegie. Her new equipment by
Nokia Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporatio ...
enabled her to lifecast and produce
streaming video Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
live without a computer connection. She continued to make weekly appearances on her own iJustine website at www.ijustine.tv. Still a Carnegie resident at the time, Ezarik planned to be vacationing in
North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and So ...
when the
iPhone 3G The iPhone 3G (also known as iPhone 2) is a smartphone that was designed and marketed by Apple Inc.; it is the second generation of iPhone, successor to the original iPhone, and was introduced on June 9, 2008, at the WWDC 2008 at the Mosco ...
was released in July 2008 and hoped to find an AT&T wireless store to upgrade her phone while on vacation. That June Ezarik was named by
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
and its PR firm
Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...
to a 10-member social media strategy advisory board. In late 2008, she relocated her base of operation from Pittsburgh to
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
. Ezarik posted a video about wanting to order a
cheeseburger A cheeseburger is a hamburger topped with cheese. Traditionally, the slice of cheese is placed on top of the meat patty. The cheese is usually added to the cooking hamburger patty shortly before serving, which allows the cheese to melt. Cheese ...
on YouTube. It got 600,000 views in its first week. Ezarik has come to view iJustine as a character. As a result, she does not curse or drink alcohol on any videos she releases. By January 2009 she had reduced her lifecasting by a few hours a week, and by April 2009 her lifecast channel fell silent. When Ezarik first moved to Los Angeles, she was managed by Richard Frias who also manages YouTube celebrities
HappySlip Christine Gambito (born August 16, 1976 in Virginia Beach, Virginia, United States), better known by her screen name HappySlip, is an American Internet personality, actress, and comedian. She maintained one of the most-subscribed-to channels on Y ...
and
KevJumba Kevin Wu (born June 12, 1990) is an American former YouTuber best known under the username KevJumba. The ''San Francisco Chronicles Jeff Yang has noted that Wu is not a comedian in the conventional sense but that by "just talking eis, well, ...
, but according to a post on Ezarik's alternate Twitter account she was unmanaged and earned money by appearing at conferences and in online promotional spots. At the time, she believed that her fanbase was predominately between the ages of 11 and 18. In October 2008, she became the host of an online, twice weekly music and lifestyle program produced by PluggedIn.com called The PluggedIn 5. In 2008, she lived in an apartment in Los Angeles. She has a series of advertisements by the name of "Lost in America" appearing on AT&T's website. The series of ads, which features herself and Karen Nguyen who is a well-known blogger, has not been viewed as successful in the advertising industry. The series has Ezarik and Nguyen getting lost in various locales and solving their problems using AT&T equipment. After the first eleven episodes over the course of two weeks in November 2008, the series only registered a total of 31,000 views according to Tubemogul. Ezarik was also hired to appear in three commercials for a national TV ad campaign for
Mozy Mozy () was an online backup service for both Windows and macOS users. Linux's support was made available in Q3, 2014. In 2007 Mozy was acquired by EMC, and in 2013 Mozy was included in the EMC Backup Recovery Systems division's product list. O ...
, an award-winning online backup and recovery system. She was also hired by
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
and
Dick Clark Productions Dick Clark Productions (DCP, stylized in lowercase as dick clark productions or dcp) is an American multinational television production company founded by radio and TV host Dick Clark. The studio primarily produces award shows and other music en ...
to host online preshows for awards broadcasts. In April 2009, she had approximately 50,000 MySpace friends and the system limit of 5,000
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
friends. An April 2009, ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
'' article credited her as having 386,000 Twitter followers. By June 2009, she had 590,000
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
followers, 94,000 subscribers to the iJustine
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channel, and 25,000
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
fans. The ''USA Today'' story described how she has scaled down her lifecasting because of its deleterious impact on her life.
Carl's Jr. Carl's Jr. Restaurants LLC is an American fast food restaurant chain operated by CKE Restaurant Holdings, Inc., with franchisees in North & South America, Asia, Oceania, Europe and Africa. In 2016, ''Entrepreneur'' listed Carl's Jr. as No. 54 ...
has hired a team of YouTube stars, including Ezarik to produce made-for-web ads for their new Portobello Mushroom Six-Dollar Burger on the Carl's Jr. YouTube channel, each endorser's YouTube page, and other
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
-related media outlets. Following the August 6, 2009, Twitter
Denial-of-service attack In computing, a denial-of-service attack (DoS attack) is a cyber-attack in which the perpetrator seeks to make a machine or network resource unavailable to its intended users by temporarily or indefinitely disrupting services of a host connect ...
Ezarik was featured in ''The Wall Street Journal'' describing her coping mechanisms, such as repeatedly tapping the F5
function key A function key is a key on a computer or terminal keyboard that can be programmed so as to cause an operating system command interpreter or application program to perform certain actions, a form of soft key. On some keyboards/computers, function ...
(the refresh button), for Twitter outages. In December 2009, ''USA Today'' reported that Ezarik earns about $75,000 annually from YouTube, and claims she has nearly a million followers on Twitter and 300,000 YouTube subscribers. The same article estimated that she has been viewed on YouTube a total of 64 million times and that her spoof on
The Black Eyed Peas Black Eyed Peas (also known as The Black Eyed Peas) is an American musical group consisting of rappers will.i.am, apl.de.ap, Taboo. The group's line-up during the height of their popularity in the 2000s featured Fergie, who replaced Kim Hil ...
' "
I Gotta Feeling "I Gotta Feeling" is a song recorded by American group the Black Eyed Peas for their fifth studio album ''The E.N.D.'' (2009). It was written by the group members with the song's producers David Guetta and Frédéric Riesterer. The song was rel ...
" drew 4.8 million viewers. The article notes that Ezarik does her work with a $400
Canon Powershot The PowerShot products is a line of consumer and prosumer grade digital cameras, launched by Canon in 1996. () In 1996 a model of PowerShot was introduced to the market, The Powershot 600. The production of The PowerShort came shortly after Cano ...
digital camera A digital camera is a camera that captures photographs in digital memory. Most cameras produced today are digital, largely replacing those that capture images on photographic film. Digital cameras are now widely incorporated into mobile device ...
and a $12 green rug from
IKEA IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been t ...
to create her
green screen Chroma key compositing, or chroma keying, is a visual-effects and post-production technique for compositing (layering) two images or video streams together based on colour hues ( chroma range). The technique has been used in many fields to r ...
. On March 1, 2010, the 2010 Streamy Awards nominations included her in the Best Vlogger category. Ezarik was listed as 97th in
Maxim Maxim or Maksim may refer to: Entertainment * ''Maxim'' (magazine), an international men's magazine ** ''Maxim'' (Australia), the Australian edition ** ''Maxim'' (India), the Indian edition *Maxim Radio, ''Maxim'' magazine's radio channel on Sir ...
's "Hot 100" list for the year 2010. In 2010,
General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable energ ...
hired her to create five videos as part of their Healthymagination campaign. The videos received over 2 million views. She also did some work for
Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more ...
and
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
. In April 2011, she was nominated for the
Webby Award The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include ...
for Best Web Personality/Host. The Webby Awards recognizes two classifications of winners each category – The Webby Award, chosen by The
International Academy of Digital Arts and Sciences The International Academy of Digital Arts and Sciences or IADAS is an international organization founded in 1998 in New York City to help drive the creative, technical, and professional progress of the Internet and evolving forms of interactive and ...
, and The People's Voice Award which is voted on by the public. Ezarik won the People's Voice Award in the category. In November 2013, Ezarik hosted a social media lounge for the
Nickelodeon HALO Awards The Nickelodeon HALO Awards was a yearly TV special that aired originally on TeenNick but later expanded to Nickelodeon and Nicktoons in its final years. Usually aired every December, the awards profiled five ordinary teens who are Helping And Le ...
. She was nominated at the 4th Streamy Awards in 2014 for Best Collaboration with
Rooster Teeth Rooster Teeth Productions, LLC is an American digital media company headquartered in Austin, Texas. Founded in 2003 by Burnie Burns, Matt Hullum, Geoff Ramsey, Jason Saldaña, Gus Sorola, and Joel Heyman, Rooster Teeth is a subsidiary of Warner ...
,
Freddie Wong Freddie Wong (born September 13, 1985) is an American Internet celebrity, filmmaker, VFX artist, podcaster, and competitive gamer. Wong has participated in at least three YouTube channels; with ''RocketJump'', his production company's main chan ...
, Greg Miller, and Adam Kovic. At the 2015 Streamy Awards, Ezarik won in the Lifestyle category. Ezarik signed with the
William Morris Endeavor Endeavor Group Holdings, Inc. (formerly known as William Morris Endeavor Entertainment, WME or WME-IMG) is an American holding company for talent and media agencies with its primary offices in Beverly Hills, California, United States. The compa ...
in July 2017, and she was named one of the top 10 Top Tech/Business Influencers by ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
'' for 2017. On March 10, 2019, Ezarik surpassed 1,000,000,000 views on her iJustine YouTube channel. On June 13, 2020, along with her sister Jenna, she hosted Same Brain, a podcast centering on
technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, science, ...
,
world news World news or international news or even foreign coverage is the news media jargon for news from abroad, about a country or a global subject. For journalism, it is a branch that deals with news either sent by foreign correspondents or news agenc ...
, and
video games Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device to gener ...
.


Other ventures


Acting career

On November 4, 2009, she appeared as AJ, a 16-year-old crime victim, in a Season 11 episode of '' Law & Order: Special Victims Unit '' titled "Users". She was also a contestant on the 7,000th episode of ''
The Price Is Right ''The Price Is Right'' is a television game show franchise created by Bob Stewart, originally produced by Mark Goodson and Bill Todman; currently it is produced and owned by Fremantle. The franchise centers on television game shows, but also inc ...
'' on November 5, 2009, airing just one day after her appearance on ''Law & Order: Special Victims Unit.'' She won prizes including a first-class trip to
Acapulco Acapulco de Juárez (), commonly called Acapulco ( , also , nah, Acapolco), is a city and major seaport in the state of Guerrero on the Pacific Coast of Mexico, south of Mexico City. Acapulco is located on a deep, semicircular bay and has bee ...
,
Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
, an
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
Mac Pro Mac Pro is a series of workstations and servers for professionals that are designed, developed and marketed by Apple Inc. since 2006. The Mac Pro, by some performance benchmarks, is the most powerful computer that Apple offers. It is one of f ...
computer, a
Rolex Rolex SA () is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Founded in 1905 as ''Wilsdorf and Davis'' by Hans Wilsdorf and Alfred Davis in London, the company registered ''Rolex'' as the brand name of ...
watch,
Viking Vikings ; non, víkingr is the modern name given to seafaring people originally from Scandinavia (present-day Denmark, Norway and Sweden), who from the late 8th to the late 11th centuries raided, pirated, traded and se ...
cooking appliances, and a
MIDI MIDI (; Musical Instrument Digital Interface) is a technical standard that describes a communications protocol, digital interface, and electrical connectors that connect a wide variety of electronic musical instruments, computers, and re ...
recording keyboard. According to her
IMDb.com IMDb (an abbreviation of Internet Movie Database) is an online database of information related to films, television series, home videos, video games, and streaming content online – including cast, production crew and personal biographies, p ...
page, in 2009 and 2010 she earned
web series A web series (also known as a web show) is a series of scripted or non-scripted online videos, generally in episodic form, released on the Internet, which first emerged in the late 1990s and became more prominent in the early 2000s. A single i ...
guest appearance credits for ''
BlackBoxTV Presents ''BlackBoxTV Presents'' is an American horror anthology web series created by Tony E. Valenzuela and Philip DeFranco. The first season, which featured a cast of YouTube creators including DeFranco, iJustine, and Shane Dawson, was self-funded by ...
'', '' The Station'', and ''Totally Sketch''. She also has a credit for the November 3, 2010, season 6 episode of ''
Criminal Minds ''Criminal Minds'' is an American police procedural crime drama television series created and produced by Jeff Davis (writer), Jeff Davis. The series premiered on CBS on September 22, 2005, and originally concluded on February 19, 2020; it was r ...
'' titled "Middle Men". Ezarik had a major recurring role as Orange's love interest, Passion Fruit on the popular YouTube comedy series ''
The Annoying Orange ''Annoying Orange'' is an American live-action/animated comedy web series created by Dane Boedigheimer (known online as DaneBoe). The series follows an anthropomorphic orange who annoys fruits, vegetables, and various other objects by telling ...
.'' She appeared in the January 5, 2012, season 3 episode of ''
The Vampire Diaries ''The Vampire Diaries'' is an American supernatural fiction, supernatural teen drama television series developed by Kevin Williamson (screenwriter), Kevin Williamson and Julie Plec, based on the The Vampire Diaries (novel series), book series ...
'' titled "The New Deal". From March 31 to May 5, 2012, she served as a host on the reality TV series '' Escape Routes''. At the time, she had 1.4 million Twitter followers. Ezarik appeared in season 6 of '' The Guild''. After having been named "the most influential person online" in an article in ''Fast Company'' and achieving a number 6 ranking in ''
The Daily Beast ''The Daily Beast'' is an American news website focused on politics, media, and pop culture. It was founded in 2008. It has been characterized as a "high-end tabloid" by Noah Shachtman, the site's editor-in-chief from 2018 to 2021. In a 20 ...
'' Digital Power Index in 2012, Ezarik signed with
United Talent Agency United Talent Agency (UTA) is a global talent agency based in Beverly Hills, California. Established in 1991, it represents artists and other professionals across the entertainment industry. , the company has more than 1,400 global employees. U ...
in 2013. In 2014, she was ranked among the 100 most influential people toward 18–34 year olds by
Joel Stein Joel Stein (born July 23, 1971) is an American journalist who wrote for the ''Los Angeles Times''. He wrote a column and occasional articles for ''Time'' for 19 years until 2017. Early life Stein grew up in Edison, New Jersey, the son of a sale ...
of ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
''. ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' named her as one of its 2015 Social Media Stars. She has hosted ''
E! News ''E! News'', previously known as ''E! News Daily'' and ''E! News Live'', is the entertainment news operation for the cable network E! in the United States. Its former on-air weekday newscast debuted on September 1, 1991, and primarily reports ...
'' and for
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
. She had a special cameo appearance as Pam in the 2015 comedy film ''
The Wedding Ringer ''The Wedding Ringer'' is a 2015 American buddy romantic comedy film directed and co-written by Jeremy Garelick. It stars Kevin Hart, Josh Gad, and Kaley Cuoco. The film was produced by Adam Fields, Will Packer Productions and Miramax, distribu ...
''. She appeared in the 2016
Syfy Syfy (formerly Sci-Fi Channel, later shortened to Sci Fi; stylized as SYFY) is an American basic cable channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. Lau ...
film '' Sharknado: The 4th Awakens'' as well as the
YouTube Red YouTube Premium (formerly Music Key and YouTube Red) is a subscription service offered by the video platform YouTube. The service provides ad-free access to content across the service, as well as access to premium YouTube Originals programming ...
webseries ''
Escape the Night ''Escape the Night'' is an American reality television series created, hosted, produced, and owned by Joey Graceffa that was first broadcast on June 22, 2016, on YouTube Premium. The series follows fantasy plots based on horror and murder mys ...
''. On December 1, 2016, Ezarik was announced as a boardroom advisor to
Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July 30, 1947) is an Austrian and American actor, film producer, businessman, retired professional bodybuilder and politician who served as the 38th governor of California between 2003 and 2011. ''Time'' ...
on the only season of ''
The New Celebrity Apprentice ''The New Celebrity Apprentice'' (also known simply as ''The Apprentice'') was the eighth and final installment of the reality game show ''The Celebrity Apprentice'', thus making it the fifteenth and final installment of ''The Apprentice'' as a w ...
''. Ezarik appears as a main character on the YouTube Red murder-mystery series ''
Escape the Night ''Escape the Night'' is an American reality television series created, hosted, produced, and owned by Joey Graceffa that was first broadcast on June 22, 2016, on YouTube Premium. The series follows fantasy plots based on horror and murder mys ...
'' as the Gambler. In episode 3, titled "Buried Alive" she is killed by being buried alive. She also participated in the fourth season of the series, titled ''Escape the Night: All-Stars'', as the Adventurer. She died in the second episode of the season by being choked to death.


Published works

In May 2014,
Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publ ...
announced that its Atria Publishing Group division had partnered with United Talent Agency and would publish books by a group of social media stars including iJustine. Her book–titled ''I, Justine'' ()–was released on June 2, 2015. ''
Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...
'' writer David Zax described the book saying, "Ezarik wound up writing a sort of work of investigative journalism about herself by digging into a morass of tweets, photos, and videos to help remind herself who she is."


Filmography


Film


Television


Web


Awards and nominations


See also

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JenniCam Jennifer Kaye Ringley (born August 10, 1976) is an Internet personality and former lifecaster. She is widely regarded as the first camgirl. She is known for creating the popular website JenniCam. Previously, live webcams transmitted static shot ...
*
Brooke Brodack Brooke Allison Brodack (born April 7, 1986), known online as Brookers, is one of the earliest YouTubers. Brodack, a receptionist from Holden, Massachusetts, first began uploading short comedy skits to YouTube in September 2005. She was offered a c ...
*
Sousveillance Sousveillance ( ) is the recording of an activity by a member of the public, rather than a person or organisation in authority, typically by way of small wearable or portable personal technologies. The term, coined by Steve Mann, stems from th ...
*
List of YouTubers YouTubers are people mostly known for their work on the video sharing platform YouTube. The following is a list of YouTubers for whom Wikipedia has articles either under their own name or their YouTube channel name. This list excludes people who ...


Bibliography

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References


External links

* * * {{Authority control 1984 births 21st-century American actresses Actresses from Pittsburgh American film actresses American people of Slovak descent American television actresses American voice actresses American web series actresses American women bloggers American bloggers American YouTubers American female YouTubers Gaming YouTubers Internet memes Lifestyle YouTubers Living people Streamy Award winners American video bloggers YouTube channels launched in 2006 Technology YouTubers