iAd is a discontinued mobile advertising platform developed by

Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...

for its iPhone,

iPod Touch The iPod Touch (stylized as iPod touch) is a discontinued line of iOS-based mobile devices designed and marketed by Apple Inc. with a touchscreen-controlled user interface. As with other iPod models, the iPod Touch can be used as a musi ...

, and

iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc., Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, ...

line of mobile devices allowing third-party developers to directly embed advertisements into their applications. iAd is part of Apple's

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...

4. Announced on April 8, 2010, and originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010 keynote, with an

version appearing in the fall. Hosted and sold by Apple, the iAd platform was expected to compete with Google's

AdMob AdMob is a mobile advertising subsidiary of Google, originally founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated on April 10, 2006 while Hamoui was in business school at Wharton School. The ...

mobile advertising service. Similar to

, iAd facilitates integrating advertisements into applications sold on the iOS

App Store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the c ...

. If the user tapped on an iAd banner, a full-screen advertisement appeared within the application, unlike other ads that would send the user into the

Safari A safari (; ) is an overland journey to observe wild animals, especially in eastern or southern Africa. The so-called "Big Five" game animals of Africa – lion, leopard, rhinoceros, elephant, and Cape buffalo – particularly form an impor ...

web browser. Ads were promised to be more interactive than on other advertising services, and users were able to close them at any time, returning to where they left their app. Former Apple CEO

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; ...

initially indicated that Apple would retain 40% of the ad revenue, in line with what he called "industry standard", with the other 60% going to the developers. The amount paid to developers was later increased to 70%. iAd was expected to benefit free applications as well. The iAd App Network was discontinued as of June 30, 2016. Since then the technology lives on in bot
Apple News Advertising
an
App Store Search Ads

Timeline

*March 2010 - acquisition of Quattro Wireless, which specializes in mobile advertising. *July 1, 2010 - launched platform iAd in

4.0 for iPhone/iPod touch only. *November 2010 - began serving iAds in iOS 4.2(.1) for iPad. *December 2010 - launched in the UK and

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...

. *January 2011 - starting in

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwee ...

. *February 2011 - lowered the minimum amount of advertising contract to $500,000. This is done to attract smaller advertisers. *July 8, 2011 - lowered the minimum amount of advertising contract to $300,000. This is due to return to a few large customers who have gone to a competitor. In particular,

Citigroup Citigroup Inc. or Citi ( stylized as citi) is an American multinational investment bank and financial services corporation headquartered in New York City. The company was formed by the merger of banking giant Citicorp and financial conglomera ...

and American

retailer Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and ...

JC Penney Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is a midscale American department store chain operating 667 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Mens, Womens, Boys, Gir ...

Company. *February 2012 - lowered the minimum amount of advertising contract to $100,000. This is done to deal effectively with

Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

. Developer share of advertising revenue increased to 70%. *June 2013 - lowered the minimum amount of advertising to $50. It was speculated this was done due to low fill rates. *January 2016 - The iAd App Network (not iAd, just the advertise-your-app component) will be discontinued as of June 30, 2016. *June 2016 - The iAd App Network, an ads developer platform for the company's iPhone, iPod Touch, and iPad devices, officially shut down.

References

External links

Official website
IOS Apple Inc. services Computer-related introductions in 2010 {{Software-stub