Hyper Value (Holdings) Limited was incorporated in 1980 by Ken Rogers, the founder and then Chairman of the Hypervalue Group. It was best known for the discount retail stores that encompassed the whole of South Wales, extending into the South West of

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

and as far away as

Southampton Southampton () is a port city in the ceremonial county of Hampshire in southern England. It is located approximately south-west of London and west of Portsmouth. The city forms part of the South Hampshire built-up area, which also covers Po ...

. As of late 2006, the company entered into a creditors voluntary arrangement. The final Hyper Value store, and formerly the group's flagship store at Pontypridd closed Friday 14 September 2007. The retail group started as a market stall held by Ken Rogers which he leased on the

Barry Island Pleasure Park Barry Island Pleasure Park is an amusement park situated on the coast at Barry Island in the Vale of Glamorgan, about south west of the capital city Cardiff, Wales. The park opened annually at weekends from Easter onwards and daily during the ...

around 25 years ago – later on Hypervalue owned the pleasure park.

Financial problems

In August 2006, 50% of the company was bought by ''

Hilco Hilco Global is an American financial services holding company. It operates over twenty businesses and specializes in asset valuation, advisory, monetization, and disposition services. Headquartered in Northbrook, Illinois, it has offices th ...

'', a company specialising in selling off assets from failing retail businesses. Four stores were sold to

Buyology (retailer) ''Buyology: Truth and Lies About Why We Buy'' (2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with mess ...

in October 2006 and 4 more in December 2006. Six stores were sold to Ian Rogers for his new business Hypa Xtra as part of a deal which saw Hilco agree to a joint venture to acquire and operate

, Dolphin bar and KR's nightclub in Barry.{{cite press release , title=HILCO ANNOUNCES THE SALE OF SIX HYPER VALUE STORES , publisher=Hilco UK Ltd , date=12 December 2006 , url=http://www.hilcouk.com/news/article.asp?ARTICLE_ID=46& , accessdate=2007-05-19 , url-status=dead , archiveurl=https://web.archive.org/web/20070630091652/http://www.hilcouk.com/news/article.asp?ARTICLE_ID=46& , archivedate=30 June 2007 All Hypa Extra stores have now ceased trading, it appears, as they have all been removed of existing stock and most buildings are minus their signage. However, the one store situated on the seafront of Barry Island has been renamed to 'Bargain Master' although it is still run by the Rogers family, and still displays the old Hyper Value signage. Creditors received 45p in the pound. Hilco acquired 4 ex Focus "NO FRILLS" stores in 2008 and converted them to Hyper Value Retail format. Hilco was envisioning a grand reopening in May. Not all stores got the grand reopening, which in turn left the customers thinking the store(s) had closed for good. This Hyper Value Retail venture was to add value in a variety of ways. In particular to purchase special buys and purchase distressed stock while operating a full line DIY operation. In May 2009, Closing Down signage was put up around these stores and Hilco are hoping to close these by the end of July.

Musical reference

* Hyper Value features in the lyrics to the song 'Guns Don't Kill People Rappers Do' by

Goldie Lookin' Chain Goldie Lookin Chain are a Welsh comedy hip hop group from Newport, south-east Wales. The group produces humorous, controversial and often explicit songs that satirise hip hop, today's consumer society, the "chav" culture and life in Newpor ...

References

External links

Hypervalue Holdings Ltd

Hypa Extra website

Hilco opens Hyper Value Retail Stores
Retail companies established in 1980 Defunct retail companies of the United Kingdom cy:Y Barri