Hype Energy Drinks has range of energy drinks sold in Europe, the Middle East, Africa and Latin America. First launched in 1994 by

Hard Rock Cafe Hard Rock Cafe, Inc. is a British-based multinational chain of theme restaurants, memorabilia shops, casinos and museums founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and r ...

founders, the company has been headed since May 2000 by former

Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...

racing driver, Bertrand Gachot; Hype Energy Drinks has been an official sponsor of Formula One racing team Force India since 2015. In 2016, Hype Energy Drinks started their involvement within the

video game industry The video game industry encompasses the development, marketing, and monetization of video games. The industry encompasses dozens of job disciplines and thousands of jobs worldwide. The video game industry has grown from niches to mainstrea ...

by sponsoring European leading eSports organisation

Epsilon eSports Epsilon Esports is a professional esports organisation that has teams competing in '' Call of Duty'', '' Counter-Strike: Global Offensive'', '' FIFA'', '' Gears of War'' and '' H1Z1''. It is a leading organisation in console esports, with multi ...

. Now, in 2018, following the rise of

Formula One eSports Series The FIA Formula One Esports Series is a professional esports programme promoted by Formula 1. The programme was created in 2017 to involve the official Formula 1 video game and its community of players, providing a new avenue for greater engag ...

Hype Energy Drinks became the official title sponsor of Sahara Force India's F1 eSports Organisation, Hype Energy eForce India.

History

Hype Energy was first developed in 1993 by Ashley Roy, Nigel Spiro, and Andrew Barshall and backed by Hard Rock Cafe founder, Barry Cox. Under Spiro and Managing Director David Harris, Hype Energy became heavily involved in motorsport by first sponsoring the Arrows

team and subsequently Benetton, Williams, a

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...

and several motorbike teams. In 1997, former racing driver Bertrand Gachot signed a distribution agreement with Hype Energy in order to introduce the product to France. Gachot was one of a handful of distributors who remained committed to the brand in 1998, he approached the Swiss licensor to buy the company holding the Hype Energy trademarks. After two years of negotiation, May 2000, Gachot came to an agreement and restructured the company. The improved Hype Energy product gave the company a substantial boost. It was first launched in France and the Persian Gulf, then the US and Canada, and by 2001, it had achieved significant global growth. The brand is now present in more than 40 countries across the globe from the US, Canada, Honduras and Panama to Africa and the Middle East. Hype Energy is manufactured in the US, Canada and the Netherlands.

Ingredients

Hype Energy MFP contains ingredients including

taurine Taurine (), or 2-aminoethanesulfonic acid, is an organic compound that is widely distributed in animal tissues. It is a major constituent of bile and can be found in the large intestine, and accounts for up to 0.1% of total human body weight. I ...

, carbonated water, sugar,

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine to ...

and five

B vitamins B vitamins are a class of water-soluble vitamins that play important roles in cell metabolism and synthesis of red blood cells. Though these vitamins share similar names (B1, B2, B3, etc.), they are chemically distinct compounds that often coexi ...

: Vit B2, Vit B3 (niacin), Vit B5, Vit B6 and Vit B12. Hype Energy MFP is free from artificial colours and preservatives. Other variations contain a mixture of

vitamins A vitamin is an organic molecule (or a set of molecules closely related chemically, i.e. vitamers) that is an essential micronutrient that an organism needs in small quantities for the proper functioning of its metabolism. Essential nutrien ...

and

natural flavorings A flavoring (or flavouring), also known as flavor (or flavour) or flavorant, is a food additive used to improve the taste or smell of food. It changes the perceptual impression of food as determined primarily by the chemoreceptors of the gusta ...

Partnerships

Hype Energy have a heavy involvement in Formula 1. This may be due to Hype Energy Owner, Bertrand Gachot, being a former Formula 1 driver. Hype Energy have been an official partner of the Formula 1 team

Sahara Force India Force India Formula One Team Limited, commonly known as Force India and later Sahara Force India, was a Formula One racing team and constructor based in Silverstone, United Kingdom, with an Indian licence. The team was formed in October 200 ...

since 2015.

References

External links

* {{Official website, www.hype.com Energy drinks Products introduced in 1993