Hulu
Hulu (/ˈhuːluː/) is a U.S.-based subscription video on demand
service fully controlled and majority-owned by Walt Disney
Direct-to-Consumer & International, a business segment of The Walt
Disney Company, with NBCUniversal, owned by Comcast, as an equity
stakeholder.
The service was initially established as a joint venture between News
Corporation and
NBC
NBC Universal, Providence Equity Partners, and later
The
Walt Disney
Walt Disney Company, serving as an aggregation of recent episodes
of television series from their respective television networks. In
2010,
Hulu
Hulu launched a subscription service, initially branded as Hulu
Plus, which featured full seasons of programs from the companies and
other partners, and undelayed access to new episodes. In 2017, the
company launched
Hulu
Hulu with Live TV—an over-the-top
IPTV
IPTV service
featuring linear television channels. Time Warner (now WarnerMedia)
later held a stake in the service. As of the first quarter of 2019,
Hulu
Hulu had 28 million subscribers.[9]
In March 2019, Disney acquired 21st Century Fox, giving it a 60%
majority stake in Hulu. AT&T (which acquired Time Warner in 2018)
sold back its roughly 10% stake the following month. Comcast, the only
other shareholder, announced on May 14, 2019, that it had agreed to
cede its control to Disney, and reached an agreement for Disney to
purchase its 33% stake in the company as early as 2024.
Hulu
Hulu will be
operated as a bridge brand alongside Disney's fellow OTT ventures
Disney+
Disney+ and ESPN+, with
Hulu
Hulu positioned as its streaming brand for
general entertainment outside of Disney's family-oriented studios,
shows and properties.[10]
Contents
1 Name
2 History
2.1 Disney ownership
3 Partners
4 Products
4.1
Hulu
Hulu subscription service
4.2
Hulu
Hulu + Live TV
5 Viewership
6 Programming
6.1 Content partners
6.2 Original content
6.3 South Park
6.4 Neon Alley
6.5 International platforms
7 Awards
8 International availability
9 See also
10 References
11 External links
Name[edit]
The name
Hulu
Hulu comes from two Mandarin words, húlú (葫芦/葫蘆),
"calabash; bottle gourd", and hùlù (互录/互錄), "interactive
recording". The company blog explains:
In Mandarin,
Hulu
Hulu has two interesting meanings, each highly relevant
to our mission. The primary meaning interested us because it is used
in an ancient Chinese proverb that describes the
Hulu
Hulu as the holder of
precious things. It literally translates to "gourd," and in ancient
times, the
Hulu
Hulu was hollowed out and used to hold precious things. The
secondary meaning is "interactive recording". We saw both definitions
as appropriate bookends and highly relevant to the mission of
Hulu.[11]
History[edit]
Key executives instrumental in the founding of
Hulu
Hulu include Bruce
Campbell,[12] Peter Chernin,[13] JB
Perrette,[14] Michael Lang,[15]
Beth Comstock
.jpg/440px-Beth_Comstock_(cropped).jpg)
Beth Comstock and
Jason Kilar. The venture was announced in March 2006 with AOL, NBC
Universal (now Comcast), Facebook, MSN, Myspace, and
Yahoo!
Yahoo! planned as
"initial distribution partners".
Jason Kilar was named
Hulu
Hulu CEO in
late 2007.[16][17]
The name
Hulu
Hulu was chosen in late August 2007, when the website went
live, with an announcement only and no content. It invited users to
leave their email addresses for the upcoming beta test.[18] In
October 2007,
Hulu
Hulu began the private beta testing by invitation, and
later allowed users to invite friends.[19]
Hulu
Hulu launched for
public access in the United States on March 12, 2008.[8] The
first product to launch was the HULU Syndication network, which was
designed and developed by the
NBC Universal
NBC Universal team from New York, on
October 29, 2007, followed by the Hulu.com destinations site.
Hulu
Hulu began an advertising campaign during NBC's broadcast of Super
Bowl XLIII with an initial ad starring
Alec Baldwin
Alec Baldwin titled "Alec in
Huluwood".[20] The ad intended to humorously reveal "the
shocking secret behind Hulu", portraying the site as being an "evil
plot to destroy the world" by suggesting that Baldwin is really an
alien in disguise.[21] Advertisements have since aired
featuring Eliza Dushku, Seth MacFarlane, Denis Leary, and Will Arnett.
In July 2007, Providence Equity Partners, the owner of Newport
Television, became one of the earliest "outside" investors by
purchasing a 10 percent stake in the company for US$100 million equity
investment,[22] before the company was known as
"Hulu".[23] With its investment came a seat on the board of
directors, where Providence was said to act as an "independent voice
on the board".[23] In April 2009, The
Walt Disney
Walt Disney Company
joined the
Hulu
Hulu consortium as a stakeholder, with plans to offer
content from ABC and Disney
Channel.[24][25][26]
In October 2012, Providence sold its 10 percent stake to "Hulu's media
owners" and ceased participation in the board.[23]
Early in 2010,
Hulu
Hulu chief executive
Jason Kilar said the service had
made a profit in two quarters and that the company could top $100
million in revenue by summer 2010, more than its income for all of
2009.
ComScore
ComScore says monthly video streams reached 903 million in
January 2010, over three times the figure for a year
earlier,[27] and second only to YouTube.[28]
On August 16, 2010, a report revealed that
Hulu
Hulu was planning an
initial public offering (IPO) which could value the company at more
than $2 billion.[29][30]
On June 21, 2011,
The Wall Street Journal
The Wall Street Journal reported that an
"unsolicited offer" caused
Hulu
Hulu to begin "weighing whether to sell
itself".[31] However, on October 13, 2011,
Hulu
Hulu and its owners
announced that they would not sell the company, as none of the bidders
offered an amount that was satisfactory to its owners.[32]
Hulu
Hulu generated $420 million in revenue in 2011, $80 million short of
the company's target.[33] The vacant CEO post was officially
filled by former Fox Networks President Mike Hopkins on October 17,
2013.[34]
Fox Networks Group
Fox Networks Group COO
Randy Freer was named CEO on
October 24, 2017.[35]
Disney ownership[edit]
In December 2017, Disney announced that they would acquire 21st
Century Fox, including its 30% stake in Hulu, in a sale completed on
March 20, 2019. The deal resulted in Disney having a controlling 60%
interest in Hulu.[36][37]
On April 15, 2019, AT&T (via WarnerMedia) sold its 9.5% stake in
Hulu
Hulu back to the company for $1.43 billion.[38] WarnerMedia
plans to launch
HBO
HBO Max, its own competing service featuring content
from its
Entertainment
Entertainment networks.[39]
Hulu
Hulu Ownership History
On May 14, 2019,
Comcast
Comcast relinquished its control in
Hulu
Hulu to Disney
effective immediately. As a result, the streaming service became a
division of
Walt Disney
Walt Disney Direct-to-Consumer & International with
Comcast
Comcast effectively becoming a silent partner. Under the agreement,
Comcast's 33% stake can be sold to Disney at fair market value as
early as 2024. The fair market value will be determined at that time,
but Disney guaranteed a minimum valuation of the entire company at
$27.5 billion (valuing the
Comcast
Comcast stake as worth at least $5.8
billion).
NBCUniversal
NBCUniversal will continue to license its content to the
service through at least 2024, but it will have the option to begin
transitioning its exclusivity deals with
Hulu
Hulu to non-exclusive terms
beginning in 2020, and to end other content deals beginning in
2022.[2] Freer would also report to Disney executive Kevin
Mayer.[40]
During its upfronts,
NBCUniversal
NBCUniversal had announced its intent to launch
Peacock, its own ad-supported streaming service featuring new and
library content: NBCU CEO Steve Burke explained that these
arrangements "will generate significant cash flow for us, while giving
us maximum flexibility to program and distribute to our own
direct-to-consumer platform, as we build that business". Disney stated
that its control of
Hulu
Hulu was the third major component of its
direct-to-consumer strategy, complimenting
ESPN+
ESPN+ and its forthcoming
Disney+
Disney+ service.
Disney+
Disney+ will focus specifically on family-friendly
content from Disney's studios (not carrying "R-rated" content), while
ESPN+
ESPN+ would focus on sports programming and
Hulu
Hulu would remain oriented
towards "general" entertainment.[41] In the wake of the deal,
Disney CEO
Bob Iger
Bob Iger explained that direct integration of
Hulu
Hulu with
Disney's studios would allow it to "make the service even more
compelling and a greater value for consumers"[42][43]
Freer said with Disney overseeing the service, “investment in
original programming will increase significantly.”[44]
Hulu
Hulu and FX picked up show rights to
Lionsgate
Lionsgate films released in 2020
and 2021.[45]
On July 31, 2019, Disney reorganized Hulu's reporting structure,
placing Hulu's Scripted Originals team under
Walt Disney
Walt Disney Television.
Under the new structure, Hulu's SVP of Original Scripted Content would
report directly to the chairman of Disney Television Studios and ABC
Entertainment.[46]
On August 6, 2019, Disney announced that it will offer a bundle of the
ad-supported
Hulu
Hulu with
Disney+
Disney+ and
ESPN+
ESPN+ for US$12.99 per-month. The
bundle will be available on November 12, the same day of the launch of
Disney+.[47]
Partners[edit]
Following the start of its service,
Hulu
Hulu signed deals with several new
content providers making additional material available to consumers.
On April 30, 2009,
The Walt Disney Company
The Walt Disney Company announced that it would
join the venture, purchasing a 27 percent stake in Hulu.[48]
Starting August 15, 2011, viewers of content from Fox and related
networks are required to authenticate paid cable or satellite service
wherever Fox streams episodes, including on Hulu, to be able to watch
them the morning after the first airing. Non-subscribers will see
those episodes delayed a week before they are viewable.[49]
On October 28, 2011,
Hulu
Hulu announced that they had inked a five-year
deal with The CW, giving the streaming site access to next-day content
from five of the six major networks.[50] On September 18,
2013,
Hulu
Hulu announced a multi-year deal with the
BBC
BBC that will deliver
2,000 episodes from 144 different titles in the first 12
months.[51]
In 2015,
Hulu
Hulu began offering content from Showtime for an additional
$8.99/month, which is cheaper than Showtime's own streaming service.
On June 16, 2016,
Hulu
Hulu announced a deal with the Disney-ABC Television
Group for the exclusive SVOD rights to past seasons of seven Disney
Channel, Disney Junior and Disney XD series, and more than 20 Disney
Channel original movies.[52]
On September 18, 2016, all content from
The CW
The CW was removed from Hulu,
as The CW's own website and apps became the exclusive portals for
streaming their shows during the current season, with
Netflix
Netflix becoming
the exclusive streaming provider for
The CW
The CW shows post-current
season.[53] As of January 2017[update], a limited
amount of content from CBS's library is available on-demand, mostly
limited to shows that are no longer producing new
episodes.[54][55] On January 4, 2017, it was reported
that a deal was reached to bring live broadcasts of
CBS
CBS and several
affiliated channels to Hulu's upcoming live streaming
service[56] as well as to make more shows available
on-demand.[57]
In April 2018,
Hulu
Hulu announced a partnership with
Spotify
Spotify that allows
users to purchase both streaming services for a discounted price per
month. This discount also includes an even more discounted rate for
university students.[58]
Products[edit]
Hulu
Hulu subscription service[edit]
At an industry conference held on October 21, 2009, News Corporation
Deputy
Chairman
Chairman
Chase Carey stated that
Hulu
Hulu "needs to evolve to have
a meaningful subscription model as part of its business" and that it
would likely start charging for at least some content by
2010.[59] Carey's comment jibes with other News Corp. heads,
including Rupert Murdoch who has expressed a desire to charge for
content with a number of online units.[60]
Hulu's subscription service was launched in beta (preview) on June 29,
2010,[61] and officially launched on November 17, 2010 under
the branding
Hulu
Hulu Plus.[62] The service remains
advertising-supported, but it offers an expanded content library
including full seasons, day-after access to current season content and
more episodes of shows available.
Hulu
Hulu also launched
Hulu
Hulu Plus apps on
other types of devices, including mobile, digital media players, and
video game consoles. By the end of 2011,
Hulu
Hulu Plus had around 1.5
million subscribers.[63]
On April 29, 2015, it was announced that the "
Hulu
Hulu Plus" branding
would be discontinued, and that the service would be henceforth
marketed as simply "Hulu" to place it in-line with its
subscription-only competitors. By then, the service had grown to 9
million subscribers.[64][65]
The Wall Street Journal
The Wall Street Journal reported in July 2015 that
Hulu
Hulu was exploring
an advertising-free subscription option for around $12 to $14 a
month.[66] This was confirmed as going forward as of
September 2, 2015[update], with a "No Commercials"
plan priced at $11.99, $4 more than the $7.99 monthly rate for a
"Limited Commercials" subscription,[67] though a few
highlighted network series (less than 10) would retain pre-roll and
post-roll ad pods.[68] Starting in 2019,
Hulu
Hulu plans to begin
displaying on-screen ads when the viewer pauses the show, although it
is unclear whether this will apply to customers on the $11.99/month No
Ads plan.[69]
In May 2016,
Hulu
Hulu announced that it had reached 12 million
subscribers.[70] In January 2018,
Hulu
Hulu announced that it had
reached 17 million subscribers.[71]
On August 8, 2016,
Hulu
Hulu announced that it would discontinue its free
video on-demand content, and syndicate it to
Yahoo!
Yahoo! on a new website
known as
Yahoo!
Yahoo! View. This service features recent episodes of ABC,
Fox, and
NBC
NBC series. The
Hulu
Hulu website is now devoted exclusively to
the subscription service.[72][73][74]
In May 2018
Hulu
Hulu introduced
5.1 surround sound
_label.svg/440px-5_1_channels_(surround_sound)_label.svg.png)
5.1 surround sound for their original
content.[75] In December 2016
Hulu
Hulu began streaming content in
4K.[76] 4K video was quietly rolled back in 2018, and
reintroduced in July 2019.[77][78]
On January 23, 2019,
Hulu
Hulu announced a $2 price drop for the basic
ad-supported plan to $5.99. The $5.99 monthly plan has previously been
offered as a promotional offer since late 2017 where users that signed
up (or reactivated accounts that had previously ended their service)
during the offer period would keep the price for an entire year before
paying the regular rate.[79]
Hulu
Hulu + Live TV[edit]
In May 2016,
Hulu
Hulu announced that it planned to begin offering an
over-the-top
IPTV
IPTV service with "live programming from broadcast and
cable brands" some time in 2017.[80] In late 2016, co-owners
21st Century Fox
21st Century Fox and
The Walt Disney Company
The Walt Disney Company agreed to supply their
channels to the streaming service, joined by Time Warner, which
previously reached an agreement with Hulu.[81]
The service, originally marketed as "
Hulu
Hulu with Live TV," that couples
the live TV offerings with Hulu's existing library of television
series and films, launched in beta on May 3, 2017. It was later
renamed to "
Hulu
Hulu + Live TV." The $44.99-per-month service – which
provides support for Xbox One, Android TV, Apple TV, Chromecast, iOS
and Android devices – offers live streams of more than 50 broadcast
and cable-originated channels, including feeds of the five major
broadcast networks – ABC, CBS, NBC, Fox and
The CW
The CW – as well as
cable channels owned by
Hulu
Hulu co-parents NBCUniversal, 21st Century Fox
and The
Walt Disney
Walt Disney Company, along with
CBS
CBS Corporation, Turner
Broadcasting System,
Scripps Networks Interactive
Scripps Networks Interactive and A+E Networks
(encompassing networks such as CNN, Food Network, Disney Channel,
A&E,
MSNBC
MSNBC and ESPN), with the Showtime OTT service available as
an add-on for an extra fee.
Hulu
Hulu representatives stated that it
intends to negotiate carriage agreements with independently owned
broadcasting groups to gain distribution rights to local stations from
additional markets.[82][83][84][84]
Features include the ability to create up of six user account profiles
per a single subscription (with personalized program recommendations
based on a user's favorite programs and varying simultaneous streams
depending on the package), personalized sports recommendations and a
cloud DVR with between 50 and 200 hours of storage depending on the
level of service (the lower-tier DVR does not have ad skipping
functionality).[85][86][87][88]
Hulu
Hulu with Live TV hit 800K subscribers in its first year as of
May 2018[update].[89]
Hulu
Hulu with Live TV hit 1
million subscribers on September 16, 2018.[90]
Hulu
Hulu with Live
TV hit 2.7 million subscribers in the third quarter of 2019 [6][7]
Hulu
Hulu announced on November 15, 2019 that it is increasing the price of
its
Hulu
Hulu + Live TV service to $54.99 per month beginning on December
18, 2019.[91]
Viewership[edit]
Viewership numbers for the site are tracked by measurement firms such
as ComScore, Nielsen ratings, and Quantcast. In partnership with
comScore,
Hulu
Hulu is the first digital company to receive multi-platform
measurement at an individual level that includes co-viewing for living
room devices. When factoring this in, Hulu's reach among adults aged
18–49 increases 50 percent.
However, the reliability of these metrics has been drawn into
question, partly due to widely divergent estimates. For example,
between May and June 2010,
ComScore
ComScore updated its scoring methodology
and its estimates for
Hulu
Hulu dropping from 43.5 million unique and
special viewers to 24 million in a single month.[92] In a
comScore digital trends report in 2010, comScore's Digital Year in
Review report found that
Hulu
Hulu was watched twice as much as viewers who
watched on the websites of the five major TV networks
combined.[93]
Hulu
Hulu in May 2018 announced it has surpassed 20 million subscribers in
the United States.[94] The tally, which puts the company about
36 million subscriptions behind Netflix, was disclosed at a media
presentation at the newly named
Hulu
Hulu Theater at Madison Square Garden
in New York.
Hulu
Hulu said it has grown total engagement by more than 60%,
with 78% of viewing taking place in the living room on connected TVs.
Programming[edit]
Content partners[edit]
Hulu
Hulu distributes video on its own website and syndicates its hosting
to other sites,[95] and allows users to embed
Hulu
Hulu clips on
their websites.[8] In addition to NBC, ABC and Fox programs
and movies,
Hulu
Hulu carries shows from networks such as A&E, Big Ten
Network, Bravo, E!, Fox
Sports
Sports 2, FX, PBS, NFL Network, Oxygen, RT
America, Fox
Sports
Sports 1, SundanceTV, Syfy, USA Network, NBCSN, and
online comedy sources such as Onion News Network.[96] Hulu
retains between thirty and fifty percent of advertising revenue
generated by the shows it distributes.[27]
In November 2009,
Hulu
Hulu also began to establish partnerships with
record labels to host music videos and concert performances on the
site, including
EMI
EMI in November 2009,[97] and Warner Music
Group in December 2009.[98]
In early March 2010, Viacom announced that it was pulling two of the
website's most popular shows,
The Colbert Report
The Colbert Report and The Daily Show,
off Hulu.[99] The programs had been airing on
Hulu
Hulu since late
2008.[100] A spokesman for Viacom noted that "in the current
economic model, there is not that much in it for us to continue at
this time. If they can get to the point where the monetization model
is better, then we may go back."[100] In February 2011, both
shows were made available for streaming on
Hulu
Hulu again. The Daily Show
was again removed from
Hulu
Hulu in March 2017 in order to push viewers to
watch the program on Viacom and Comedy Central's apps.
In April 2017,
Hulu
Hulu signed a first-run license deal with Annapurna
Pictures.
Hulu
Hulu also has output deals with
IFC Films
IFC Films and Magnolia
Pictures.[101]
New releases from
20th Century Fox
20th Century Fox will not immediately be available
on either
Disney+
Disney+ or Hulu, as Fox has an output deal with
HBO
HBO until
2022.[102]
Hulu
Hulu in May 2018 announced its first-ever license deal with DreamWorks
Animation, becoming the exclusive streaming home for future DWA movies
feature films, as well as library films. DWA had streamed exclusively
through
Netflix
Netflix since 2013.[94] Films will be available on the
service in 2019, while original series will be available later in
2020.
On December 4, 2018,
Hulu
Hulu inked an exclusive multi-year first-look
SVOD deal with Funimation.[103]
In June 2019,
Hulu
Hulu and FX signed an output deal with Lionsgate, where
Hulu
Hulu and FX would respectably gain the streaming and TV rights to
films released under the
Lionsgate
Lionsgate label in 2020 and
2021.[104]
In August 2019,
Hulu
Hulu agreed to control the streaming rights to
upcoming films released by Bleecker Street.[105]
Original content[edit]
Further information: List of original programs distributed by Hulu
From January 17, 2011 to April 24, 2014,
Hulu
Hulu streamed its own
in-house web series The Morning After, a light-hearted pop-culture
news show. It was produced by
Hulu
Hulu in conjunction with Jace Hall's
HDFilms and stars Brian Kimmet and Ginger Gonzaga. Producing the show
was a first for the company, which in the past has been primarily a
content distributor.[106]
On January 16, 2012,
Hulu
Hulu announced that it would be airing its first
original script based program, titled Battleground, which premiered in
February 2012. The program aired on Hulu's free web service rather
than on the subscription-based
Hulu
Hulu Plus. Battleground is described as
a documentary-style political drama.[107]
Later that same month,
Hulu
Hulu announced it would air The Fashion Fund, a
six-part reality series, and the winner of the show would receive
$300,000 to start their career.[108]
To continue with its original programming movement,
Hulu
Hulu announced
that there would be a total of seven original programs that were
planned to air on its service: Battleground, Day in the Life, and Up
to Speed were previously mentioned; and on April 19,
Hulu
Hulu added four
more shows to its list: Don't Quit Your Daydream, Flow, The Awesomes,
and We Got Next. Some of these programs began airing in 2012, while
others premiered over the next few years.[109]
On May 21, 2012,
Hulu
Hulu announced it would be bringing
Kevin Smith
Kevin Smith to
its line-up of original programming. Smith hosts a movie discussion
show titled Spoilers, which began airing in mid-2012.[110]
In March 2016,
Lionsgate
Lionsgate Premiere and
Hulu
Hulu jointly acquired
distribution rights to the film, Joshy,[111] which was later
released on August 12, 2016.[112]
On May 4, 2016,
Hulu
Hulu acquired The Beatles: Eight Days a Week, as its
first documentary acquisition, as part of a planned
Hulu
Hulu Documentary
Films collection.[113] The film premiered theatrically on
September 15, before debuting on the streaming service on September
17.[114]
South Park[edit]
On July 12, 2014, it was announced that
Hulu
Hulu had signed a three-year
deal purchasing exclusive online streaming rights to the South Park
library. Through the deal, the
South Park
South Park Studios website became
powered by
Hulu
Hulu video and featured advertising.[115] Along
with this, the domain name changed from "southparkstudios.com" to
"southpark.cc.com".[116][117] Previously, the show had
been available on the television website Netflix.[118] The new
site launch caused some technical issues, which were resolved allowing
fans to watch uncensored[119] episodes and clips. For viewers
outside the US, episodes and clips still stream through the "classic"
South Park
South Park player and nothing changed aside from the new site design.
A handful of countries also have their own localized versions of South
Park sites, with the old experience.[120]
It was announced that beginning in September 2014, following the
premiere of the 18th season, only 30 select episodes will be featured
for free viewing at a time on the website, with new episodes being
available for an entire month starting the day following their
original airings. Almost every episode will be available for viewing
on the
Hulu
Hulu subscription service, except for "Super Best
Friends","200", and "201, until June 2020, when the show will exit the
service due to the acquisition of streaming rights by HBO
Max.[121]
Neon Alley[edit]
Neon Alley
Neon Alley is a Viz Media-owned anime-oriented streaming service that
launched on October 2, 2012,[122] streaming to both the US and
Canadian markets. At the start of April 2014, the service discontinued
its original livestream format and relaunched as a video-on-demand
(FVOD) platform accessible on either its website or Internet-connected
devices through Hulu. Since
Hulu
Hulu wasn't available in the Canadian
market,
Neon Alley
Neon Alley subsequently restricted its service to the United
States. On July 21, 2016,
Tubi TV
Tubi TV announced that they had commenced
streaming of certain Viz titles in Canada.[123]
Hulu
Hulu is known for streaming anime titles from many distributors,
including Funimation, TMS Entertainment, and Bandai Visual, in
addition to Viz Media.
International platforms[edit]
Viki (Asian programs)
Awards[edit]
Hulu's original series The Handmaid's Tale, won two awards at the 33rd
annual Television Critics Association Awards for Program of the Year
and Outstanding Achievement in Drama.[124][125] At the
69th Primetime Emmy Awards,
Hulu
Hulu earned a total of 8 awards for The
Handmaid's Tale and became the first streaming service to win
Outstanding Drama Series.[126][127] The Handmaid's
Tale also received
Emmys
Emmys for Outstanding Directing, Outstanding
Writing, Outstanding Cinematography and Outstanding Production Design.
Elisabeth Moss
Elisabeth Moss won the Emmy for Outstanding Lead Actress, and Ann Dowd
received the award for Outstanding Supporting
Actress.[128][129] At the 75th Golden Globe Awards The
Handmaid's Tale took home two awards, Best TV Drama and Best Actress
in a Drama TV Series[130] (Elisabeth Moss).
At the 2016 Critics' Choice Documentary Awards, Hulu's first-released
documentary, The Beatles: Eight Days A Week – The Touring Years won
the award for Best Music Documentary.[131][132] The
documentary also received
Grammy Award
Grammy Award for Best Music Film at the 2017
Grammy Awards and Best Documentary at the 16th Annual Movies for
Grownups Awards.[133][134] At the Creative Arts Emmys,
the documentary earned two
Emmys
Emmys including Outstanding Sound Editing
and Outstanding Sound Mixing.[135][136]
At the 68th Primetime Emmy Awards,
Hulu
Hulu received its first Emmy Award
nominations for its Original series,
11.22.63
11.22.63 and for Triumph's
Election
Special
Special 2016.[137][138] In 2016, Hulu
received its first Golden Globe nomination for its Original series,
Casual, for TV series, Comedy.[139][140]
International availability[edit]
In July 2010, the
Financial Times
Financial Times revealed that
Hulu
Hulu had been working
on plans for an international launch of
Hulu
Hulu Plus for several months,
and had identified the UK and Japan as markets where its free website
and subscription model could feasibly work.[141]
Hulu
Hulu chief
executive
Jason Kilar expressed his belief that the US model could be
replicated elsewhere, saying "We won't be satisfied until this is a
global service."[142] Hulu's first expansion into an
international market took place with the launch of a service in Japan
on September 1, 2011.[143] On February 27, 2014, Nippon TV
announced that it would acquire Hulu's Japanese business. The service
would maintain the
Hulu
Hulu name under license, and
Hulu
Hulu would continue to
provide its infrastructure and support to the service as a regional
licensee.
Nippon TV
Nippon TV also planned to produce its own original content
for the service.[144]
As rights to its content are already held by other broadcasters,
U.S.-based video on demand services are not usually available in
Canada.
Hulu
Hulu also cited a small advertising market in Canada as
reasoning.[145] Rights to Hulu's original series have often
been picked up by domestic broadcasters; for example, The Mindy
Project was retained by its previous broadcast home, Citytv, after its
move to Hulu,[146] The Handmaid's Tale was acquired by Bell
Media cable network Bravo (unrelated to the NBC-owned channel) and its
streaming service Crave,[147] and The Path by
Showcase.[148]
The lack of international operations had been considered a potential
shortcoming of
Hulu
Hulu in comparison to competitors, such as Prime Video
and Netflix.[149] During an earnings call on November 8, 2018,
Disney CEO
Bob Iger
Bob Iger stated that after its purchase of 20th Century
Fox, it planned to make stronger investments into Hulu, including
wider international expansion.[150]
See also[edit]
CBS
CBS All Access
Disney+
HBO
HBO Max
Netflix
Hotstar
Locast
Peacock (streaming service)
Seeso, a defunct service launched by
NBCUniversal
NBCUniversal in 2016 focusing on
comedy
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