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Hulu
Hulu
(/ˈhuːluː/) is a U.S.-based subscription video on demand service fully controlled and majority-owned by Walt Disney Direct-to-Consumer & International, a business segment of The Walt Disney Company, with NBCUniversal, owned by Comcast, as an equity stakeholder. The service was initially established as a joint venture between News Corporation and NBC
NBC
Universal, Providence Equity Partners, and later The Walt Disney
Walt Disney
Company, serving as an aggregation of recent episodes of television series from their respective television networks. In 2010, Hulu
Hulu
launched a subscription service, initially branded as Hulu Plus, which featured full seasons of programs from the companies and other partners, and undelayed access to new episodes. In 2017, the company launched Hulu
Hulu
with Live TV—an over-the-top IPTV
IPTV
service featuring linear television channels. Time Warner (now WarnerMedia) later held a stake in the service. As of the first quarter of 2019, Hulu
Hulu
had 28 million subscribers.[9] In March 2019, Disney acquired 21st Century Fox, giving it a 60% majority stake in Hulu. AT&T (which acquired Time Warner in 2018) sold back its roughly 10% stake the following month. Comcast, the only other shareholder, announced on May 14, 2019, that it had agreed to cede its control to Disney, and reached an agreement for Disney to purchase its 33% stake in the company as early as 2024. Hulu
Hulu
will be operated as a bridge brand alongside Disney's fellow OTT ventures Disney+
Disney+
and ESPN+, with Hulu
Hulu
positioned as its streaming brand for general entertainment outside of Disney's family-oriented studios, shows and properties.[10]

Contents

1 Name 2 History

2.1 Disney ownership

3 Partners 4 Products

4.1 Hulu
Hulu
subscription service 4.2 Hulu
Hulu
+ Live TV

5 Viewership 6 Programming

6.1 Content partners 6.2 Original content 6.3 South Park 6.4 Neon Alley 6.5 International platforms

7 Awards 8 International availability 9 See also 10 References 11 External links

Name[edit] The name Hulu
Hulu
comes from two Mandarin words, húlú (葫芦/葫蘆), "calabash; bottle gourd", and hùlù (互录/互錄), "interactive recording". The company blog explains:

In Mandarin, Hulu
Hulu
has two interesting meanings, each highly relevant to our mission. The primary meaning interested us because it is used in an ancient Chinese proverb that describes the Hulu
Hulu
as the holder of precious things. It literally translates to "gourd," and in ancient times, the Hulu
Hulu
was hollowed out and used to hold precious things. The secondary meaning is "interactive recording". We saw both definitions as appropriate bookends and highly relevant to the mission of Hulu.[11] History[edit] Key executives instrumental in the founding of Hulu
Hulu
include Bruce Campbell,[12] Peter Chernin,[13] JB Perrette,[14] Michael Lang,[15] Beth Comstock
Beth Comstock
and Jason Kilar. The venture was announced in March 2006 with AOL, NBC Universal (now Comcast), Facebook, MSN, Myspace, and Yahoo!
Yahoo!
planned as "initial distribution partners". Jason Kilar was named Hulu
Hulu
CEO in late 2007.[16][17] The name Hulu
Hulu
was chosen in late August 2007, when the website went live, with an announcement only and no content. It invited users to leave their email addresses for the upcoming beta test.[18] In October 2007, Hulu
Hulu
began the private beta testing by invitation, and later allowed users to invite friends.[19] Hulu
Hulu
launched for public access in the United States on March 12, 2008.[8] The first product to launch was the HULU Syndication network, which was designed and developed by the NBC Universal
NBC Universal
team from New York, on October 29, 2007, followed by the Hulu.com destinations site. Hulu
Hulu
began an advertising campaign during NBC's broadcast of Super Bowl XLIII with an initial ad starring Alec Baldwin
Alec Baldwin
titled "Alec in Huluwood".[20] The ad intended to humorously reveal "the shocking secret behind Hulu", portraying the site as being an "evil plot to destroy the world" by suggesting that Baldwin is really an alien in disguise.[21] Advertisements have since aired featuring Eliza Dushku, Seth MacFarlane, Denis Leary, and Will Arnett. In July 2007, Providence Equity Partners, the owner of Newport Television, became one of the earliest "outside" investors by purchasing a 10 percent stake in the company for US$100 million equity investment,[22] before the company was known as "Hulu".[23] With its investment came a seat on the board of directors, where Providence was said to act as an "independent voice on the board".[23] In April 2009, The Walt Disney
Walt Disney
Company joined the Hulu
Hulu
consortium as a stakeholder, with plans to offer content from ABC and Disney Channel.[24][25][26] In October 2012, Providence sold its 10 percent stake to "Hulu's media owners" and ceased participation in the board.[23] Early in 2010, Hulu
Hulu
chief executive Jason Kilar said the service had made a profit in two quarters and that the company could top $100 million in revenue by summer 2010, more than its income for all of 2009. ComScore
ComScore
says monthly video streams reached 903 million in January 2010, over three times the figure for a year earlier,[27] and second only to YouTube.[28] On August 16, 2010, a report revealed that Hulu
Hulu
was planning an initial public offering (IPO) which could value the company at more than $2 billion.[29][30] On June 21, 2011, The Wall Street Journal
The Wall Street Journal
reported that an "unsolicited offer" caused Hulu
Hulu
to begin "weighing whether to sell itself".[31] However, on October 13, 2011, Hulu
Hulu
and its owners announced that they would not sell the company, as none of the bidders offered an amount that was satisfactory to its owners.[32] Hulu
Hulu
generated $420 million in revenue in 2011, $80 million short of the company's target.[33] The vacant CEO post was officially filled by former Fox Networks President Mike Hopkins on October 17, 2013.[34] Fox Networks Group
Fox Networks Group
COO Randy Freer was named CEO on October 24, 2017.[35]

Disney ownership[edit] In December 2017, Disney announced that they would acquire 21st Century Fox, including its 30% stake in Hulu, in a sale completed on March 20, 2019. The deal resulted in Disney having a controlling 60% interest in Hulu.[36][37] On April 15, 2019, AT&T (via WarnerMedia) sold its 9.5% stake in Hulu
Hulu
back to the company for $1.43 billion.[38] WarnerMedia plans to launch HBO
HBO
Max, its own competing service featuring content from its Entertainment
Entertainment
networks.[39]

Hulu
Hulu
Ownership History On May 14, 2019, Comcast
Comcast
relinquished its control in Hulu
Hulu
to Disney effective immediately. As a result, the streaming service became a division of Walt Disney
Walt Disney
Direct-to-Consumer & International with Comcast
Comcast
effectively becoming a silent partner. Under the agreement, Comcast's 33% stake can be sold to Disney at fair market value as early as 2024. The fair market value will be determined at that time, but Disney guaranteed a minimum valuation of the entire company at $27.5 billion (valuing the Comcast
Comcast
stake as worth at least $5.8 billion). NBCUniversal
NBCUniversal
will continue to license its content to the service through at least 2024, but it will have the option to begin transitioning its exclusivity deals with Hulu
Hulu
to non-exclusive terms beginning in 2020, and to end other content deals beginning in 2022.[2] Freer would also report to Disney executive Kevin Mayer.[40] During its upfronts, NBCUniversal
NBCUniversal
had announced its intent to launch Peacock, its own ad-supported streaming service featuring new and library content: NBCU CEO Steve Burke explained that these arrangements "will generate significant cash flow for us, while giving us maximum flexibility to program and distribute to our own direct-to-consumer platform, as we build that business". Disney stated that its control of Hulu
Hulu
was the third major component of its direct-to-consumer strategy, complimenting ESPN+
ESPN+
and its forthcoming Disney+
Disney+
service. Disney+
Disney+
will focus specifically on family-friendly content from Disney's studios (not carrying "R-rated" content), while ESPN+
ESPN+
would focus on sports programming and Hulu
Hulu
would remain oriented towards "general" entertainment.[41] In the wake of the deal, Disney CEO Bob Iger
Bob Iger
explained that direct integration of Hulu
Hulu
with Disney's studios would allow it to "make the service even more compelling and a greater value for consumers"[42][43] Freer said with Disney overseeing the service, “investment in original programming will increase significantly.”[44] Hulu
Hulu
and FX picked up show rights to Lionsgate
Lionsgate
films released in 2020 and 2021.[45] On July 31, 2019, Disney reorganized Hulu's reporting structure, placing Hulu's Scripted Originals team under Walt Disney
Walt Disney
Television. Under the new structure, Hulu's SVP of Original Scripted Content would report directly to the chairman of Disney Television Studios and ABC Entertainment.[46] On August 6, 2019, Disney announced that it will offer a bundle of the ad-supported Hulu
Hulu
with Disney+
Disney+
and ESPN+
ESPN+
for US$12.99 per-month. The bundle will be available on November 12, the same day of the launch of Disney+.[47]

Partners[edit] Following the start of its service, Hulu
Hulu
signed deals with several new content providers making additional material available to consumers. On April 30, 2009, The Walt Disney Company
The Walt Disney Company
announced that it would join the venture, purchasing a 27 percent stake in Hulu.[48] Starting August 15, 2011, viewers of content from Fox and related networks are required to authenticate paid cable or satellite service wherever Fox streams episodes, including on Hulu, to be able to watch them the morning after the first airing. Non-subscribers will see those episodes delayed a week before they are viewable.[49] On October 28, 2011, Hulu
Hulu
announced that they had inked a five-year deal with The CW, giving the streaming site access to next-day content from five of the six major networks.[50] On September 18, 2013, Hulu
Hulu
announced a multi-year deal with the BBC
BBC
that will deliver 2,000 episodes from 144 different titles in the first 12 months.[51] In 2015, Hulu
Hulu
began offering content from Showtime for an additional $8.99/month, which is cheaper than Showtime's own streaming service. On June 16, 2016, Hulu
Hulu
announced a deal with the Disney-ABC Television Group for the exclusive SVOD rights to past seasons of seven Disney Channel, Disney Junior and Disney XD series, and more than 20 Disney Channel original movies.[52] On September 18, 2016, all content from The CW
The CW
was removed from Hulu, as The CW's own website and apps became the exclusive portals for streaming their shows during the current season, with Netflix
Netflix
becoming the exclusive streaming provider for The CW
The CW
shows post-current season.[53] As of January 2017[update], a limited amount of content from CBS's library is available on-demand, mostly limited to shows that are no longer producing new episodes.[54][55] On January 4, 2017, it was reported that a deal was reached to bring live broadcasts of CBS
CBS
and several affiliated channels to Hulu's upcoming live streaming service[56] as well as to make more shows available on-demand.[57] In April 2018, Hulu
Hulu
announced a partnership with Spotify
Spotify
that allows users to purchase both streaming services for a discounted price per month. This discount also includes an even more discounted rate for university students.[58]

Products[edit] Hulu
Hulu
subscription service[edit] At an industry conference held on October 21, 2009, News Corporation Deputy Chairman
Chairman
Chase Carey stated that Hulu
Hulu
"needs to evolve to have a meaningful subscription model as part of its business" and that it would likely start charging for at least some content by 2010.[59] Carey's comment jibes with other News Corp. heads, including Rupert Murdoch who has expressed a desire to charge for content with a number of online units.[60] Hulu's subscription service was launched in beta (preview) on June 29, 2010,[61] and officially launched on November 17, 2010 under the branding Hulu
Hulu
Plus.[62] The service remains advertising-supported, but it offers an expanded content library including full seasons, day-after access to current season content and more episodes of shows available. Hulu
Hulu
also launched Hulu
Hulu
Plus apps on other types of devices, including mobile, digital media players, and video game consoles. By the end of 2011, Hulu
Hulu
Plus had around 1.5 million subscribers.[63] On April 29, 2015, it was announced that the " Hulu
Hulu
Plus" branding would be discontinued, and that the service would be henceforth marketed as simply "Hulu" to place it in-line with its subscription-only competitors. By then, the service had grown to 9 million subscribers.[64][65] The Wall Street Journal
The Wall Street Journal
reported in July 2015 that Hulu
Hulu
was exploring an advertising-free subscription option for around $12 to $14 a month.[66] This was confirmed as going forward as of September 2, 2015[update], with a "No Commercials" plan priced at $11.99, $4 more than the $7.99 monthly rate for a "Limited Commercials" subscription,[67] though a few highlighted network series (less than 10) would retain pre-roll and post-roll ad pods.[68] Starting in 2019, Hulu
Hulu
plans to begin displaying on-screen ads when the viewer pauses the show, although it is unclear whether this will apply to customers on the $11.99/month No Ads plan.[69] In May 2016, Hulu
Hulu
announced that it had reached 12 million subscribers.[70] In January 2018, Hulu
Hulu
announced that it had reached 17 million subscribers.[71] On August 8, 2016, Hulu
Hulu
announced that it would discontinue its free video on-demand content, and syndicate it to Yahoo!
Yahoo!
on a new website known as Yahoo!
Yahoo!
View. This service features recent episodes of ABC, Fox, and NBC
NBC
series. The Hulu
Hulu
website is now devoted exclusively to the subscription service.[72][73][74] In May 2018 Hulu
Hulu
introduced 5.1 surround sound
5.1 surround sound
for their original content.[75] In December 2016 Hulu
Hulu
began streaming content in 4K.[76] 4K video was quietly rolled back in 2018, and reintroduced in July 2019.[77][78] On January 23, 2019, Hulu
Hulu
announced a $2 price drop for the basic ad-supported plan to $5.99. The $5.99 monthly plan has previously been offered as a promotional offer since late 2017 where users that signed up (or reactivated accounts that had previously ended their service) during the offer period would keep the price for an entire year before paying the regular rate.[79]

Hulu
Hulu
+ Live TV[edit] In May 2016, Hulu
Hulu
announced that it planned to begin offering an over-the-top IPTV
IPTV
service with "live programming from broadcast and cable brands" some time in 2017.[80] In late 2016, co-owners 21st Century Fox
21st Century Fox
and The Walt Disney Company
The Walt Disney Company
agreed to supply their channels to the streaming service, joined by Time Warner, which previously reached an agreement with Hulu.[81] The service, originally marketed as " Hulu
Hulu
with Live TV," that couples the live TV offerings with Hulu's existing library of television series and films, launched in beta on May 3, 2017. It was later renamed to " Hulu
Hulu
+ Live TV." The $44.99-per-month service – which provides support for Xbox One, Android TV, Apple TV, Chromecast, iOS and Android devices – offers live streams of more than 50 broadcast and cable-originated channels, including feeds of the five major broadcast networks – ABC, CBS, NBC, Fox and The CW
The CW
– as well as cable channels owned by Hulu
Hulu
co-parents NBCUniversal, 21st Century Fox and The Walt Disney
Walt Disney
Company, along with CBS
CBS
Corporation, Turner Broadcasting System, Scripps Networks Interactive
Scripps Networks Interactive
and A+E Networks (encompassing networks such as CNN, Food Network, Disney Channel, A&E, MSNBC
MSNBC
and ESPN), with the Showtime OTT service available as an add-on for an extra fee. Hulu
Hulu
representatives stated that it intends to negotiate carriage agreements with independently owned broadcasting groups to gain distribution rights to local stations from additional markets.[82][83][84][84] Features include the ability to create up of six user account profiles per a single subscription (with personalized program recommendations based on a user's favorite programs and varying simultaneous streams depending on the package), personalized sports recommendations and a cloud DVR with between 50 and 200 hours of storage depending on the level of service (the lower-tier DVR does not have ad skipping functionality).[85][86][87][88] Hulu
Hulu
with Live TV hit 800K subscribers in its first year as of May 2018[update].[89] Hulu
Hulu
with Live TV hit 1 million subscribers on September 16, 2018.[90] Hulu
Hulu
with Live TV hit 2.7 million subscribers in the third quarter of 2019 [6][7] Hulu
Hulu
announced on November 15, 2019 that it is increasing the price of its Hulu
Hulu
+ Live TV service to $54.99 per month beginning on December 18, 2019.[91]

Viewership[edit] Viewership numbers for the site are tracked by measurement firms such as ComScore, Nielsen ratings, and Quantcast. In partnership with comScore, Hulu
Hulu
is the first digital company to receive multi-platform measurement at an individual level that includes co-viewing for living room devices. When factoring this in, Hulu's reach among adults aged 18–49 increases 50 percent. However, the reliability of these metrics has been drawn into question, partly due to widely divergent estimates. For example, between May and June 2010, ComScore
ComScore
updated its scoring methodology and its estimates for Hulu
Hulu
dropping from 43.5 million unique and special viewers to 24 million in a single month.[92] In a comScore digital trends report in 2010, comScore's Digital Year in Review report found that Hulu
Hulu
was watched twice as much as viewers who watched on the websites of the five major TV networks combined.[93] Hulu
Hulu
in May 2018 announced it has surpassed 20 million subscribers in the United States.[94] The tally, which puts the company about 36 million subscriptions behind Netflix, was disclosed at a media presentation at the newly named Hulu
Hulu
Theater at Madison Square Garden in New York. Hulu
Hulu
said it has grown total engagement by more than 60%, with 78% of viewing taking place in the living room on connected TVs.

Programming[edit] Content partners[edit] Hulu
Hulu
distributes video on its own website and syndicates its hosting to other sites,[95] and allows users to embed Hulu
Hulu
clips on their websites.[8] In addition to NBC, ABC and Fox programs and movies, Hulu
Hulu
carries shows from networks such as A&E, Big Ten Network, Bravo, E!, Fox Sports
Sports
2, FX, PBS, NFL Network, Oxygen, RT America, Fox Sports
Sports
1, SundanceTV, Syfy, USA Network, NBCSN, and online comedy sources such as Onion News Network.[96] Hulu retains between thirty and fifty percent of advertising revenue generated by the shows it distributes.[27] In November 2009, Hulu
Hulu
also began to establish partnerships with record labels to host music videos and concert performances on the site, including EMI
EMI
in November 2009,[97] and Warner Music Group in December 2009.[98] In early March 2010, Viacom announced that it was pulling two of the website's most popular shows, The Colbert Report
The Colbert Report
and The Daily Show, off Hulu.[99] The programs had been airing on Hulu
Hulu
since late 2008.[100] A spokesman for Viacom noted that "in the current economic model, there is not that much in it for us to continue at this time. If they can get to the point where the monetization model is better, then we may go back."[100] In February 2011, both shows were made available for streaming on Hulu
Hulu
again. The Daily Show was again removed from Hulu
Hulu
in March 2017 in order to push viewers to watch the program on Viacom and Comedy Central's apps. In April 2017, Hulu
Hulu
signed a first-run license deal with Annapurna Pictures. Hulu
Hulu
also has output deals with IFC Films
IFC Films
and Magnolia Pictures.[101] New releases from 20th Century Fox
20th Century Fox
will not immediately be available on either Disney+
Disney+
or Hulu, as Fox has an output deal with HBO
HBO
until 2022.[102] Hulu
Hulu
in May 2018 announced its first-ever license deal with DreamWorks Animation, becoming the exclusive streaming home for future DWA movies feature films, as well as library films. DWA had streamed exclusively through Netflix
Netflix
since 2013.[94] Films will be available on the service in 2019, while original series will be available later in 2020. On December 4, 2018, Hulu
Hulu
inked an exclusive multi-year first-look SVOD deal with Funimation.[103] In June 2019, Hulu
Hulu
and FX signed an output deal with Lionsgate, where Hulu
Hulu
and FX would respectably gain the streaming and TV rights to films released under the Lionsgate
Lionsgate
label in 2020 and 2021.[104] In August 2019, Hulu
Hulu
agreed to control the streaming rights to upcoming films released by Bleecker Street.[105]

Original content[edit] Further information: List of original programs distributed by Hulu From January 17, 2011 to April 24, 2014, Hulu
Hulu
streamed its own in-house web series The Morning After, a light-hearted pop-culture news show. It was produced by Hulu
Hulu
in conjunction with Jace Hall's HDFilms and stars Brian Kimmet and Ginger Gonzaga. Producing the show was a first for the company, which in the past has been primarily a content distributor.[106] On January 16, 2012, Hulu
Hulu
announced that it would be airing its first original script based program, titled Battleground, which premiered in February 2012. The program aired on Hulu's free web service rather than on the subscription-based Hulu
Hulu
Plus. Battleground is described as a documentary-style political drama.[107] Later that same month, Hulu
Hulu
announced it would air The Fashion Fund, a six-part reality series, and the winner of the show would receive $300,000 to start their career.[108] To continue with its original programming movement, Hulu
Hulu
announced that there would be a total of seven original programs that were planned to air on its service: Battleground, Day in the Life, and Up to Speed were previously mentioned; and on April 19, Hulu
Hulu
added four more shows to its list: Don't Quit Your Daydream, Flow, The Awesomes, and We Got Next. Some of these programs began airing in 2012, while others premiered over the next few years.[109] On May 21, 2012, Hulu
Hulu
announced it would be bringing Kevin Smith
Kevin Smith
to its line-up of original programming. Smith hosts a movie discussion show titled Spoilers, which began airing in mid-2012.[110] In March 2016, Lionsgate
Lionsgate
Premiere and Hulu
Hulu
jointly acquired distribution rights to the film, Joshy,[111] which was later released on August 12, 2016.[112] On May 4, 2016, Hulu
Hulu
acquired The Beatles: Eight Days a Week, as its first documentary acquisition, as part of a planned Hulu
Hulu
Documentary Films collection.[113] The film premiered theatrically on September 15, before debuting on the streaming service on September 17.[114]

South Park[edit] On July 12, 2014, it was announced that Hulu
Hulu
had signed a three-year deal purchasing exclusive online streaming rights to the South Park library. Through the deal, the South Park
South Park
Studios website became powered by Hulu
Hulu
video and featured advertising.[115] Along with this, the domain name changed from "southparkstudios.com" to "southpark.cc.com".[116][117] Previously, the show had been available on the television website Netflix.[118] The new site launch caused some technical issues, which were resolved allowing fans to watch uncensored[119] episodes and clips. For viewers outside the US, episodes and clips still stream through the "classic" South Park
South Park
player and nothing changed aside from the new site design. A handful of countries also have their own localized versions of South Park sites, with the old experience.[120] It was announced that beginning in September 2014, following the premiere of the 18th season, only 30 select episodes will be featured for free viewing at a time on the website, with new episodes being available for an entire month starting the day following their original airings. Almost every episode will be available for viewing on the Hulu
Hulu
subscription service, except for "Super Best Friends","200", and "201, until June 2020, when the show will exit the service due to the acquisition of streaming rights by HBO Max.[121]

Neon Alley[edit] Neon Alley
Neon Alley
is a Viz Media-owned anime-oriented streaming service that launched on October 2, 2012,[122] streaming to both the US and Canadian markets. At the start of April 2014, the service discontinued its original livestream format and relaunched as a video-on-demand (FVOD) platform accessible on either its website or Internet-connected devices through Hulu. Since Hulu
Hulu
wasn't available in the Canadian market, Neon Alley
Neon Alley
subsequently restricted its service to the United States. On July 21, 2016, Tubi TV
Tubi TV
announced that they had commenced streaming of certain Viz titles in Canada.[123] Hulu
Hulu
is known for streaming anime titles from many distributors, including Funimation, TMS Entertainment, and Bandai Visual, in addition to Viz Media.

International platforms[edit] Viki (Asian programs) Awards[edit] Hulu's original series The Handmaid's Tale, won two awards at the 33rd annual Television Critics Association Awards for Program of the Year and Outstanding Achievement in Drama.[124][125] At the 69th Primetime Emmy Awards, Hulu
Hulu
earned a total of 8 awards for The Handmaid's Tale and became the first streaming service to win Outstanding Drama Series.[126][127] The Handmaid's Tale also received Emmys
Emmys
for Outstanding Directing, Outstanding Writing, Outstanding Cinematography and Outstanding Production Design. Elisabeth Moss
Elisabeth Moss
won the Emmy for Outstanding Lead Actress, and Ann Dowd received the award for Outstanding Supporting Actress.[128][129] At the 75th Golden Globe Awards The Handmaid's Tale took home two awards, Best TV Drama and Best Actress in a Drama TV Series[130] (Elisabeth Moss). At the 2016 Critics' Choice Documentary Awards, Hulu's first-released documentary, The Beatles: Eight Days A Week – The Touring Years won the award for Best Music Documentary.[131][132] The documentary also received Grammy Award
Grammy Award
for Best Music Film at the 2017 Grammy Awards and Best Documentary at the 16th Annual Movies for Grownups Awards.[133][134] At the Creative Arts Emmys, the documentary earned two Emmys
Emmys
including Outstanding Sound Editing and Outstanding Sound Mixing.[135][136] At the 68th Primetime Emmy Awards, Hulu
Hulu
received its first Emmy Award nominations for its Original series, 11.22.63
11.22.63
and for Triumph's Election Special
Special
2016.[137][138] In 2016, Hulu received its first Golden Globe nomination for its Original series, Casual, for TV series, Comedy.[139][140]

International availability[edit] In July 2010, the Financial Times
Financial Times
revealed that Hulu
Hulu
had been working on plans for an international launch of Hulu
Hulu
Plus for several months, and had identified the UK and Japan as markets where its free website and subscription model could feasibly work.[141] Hulu
Hulu
chief executive Jason Kilar expressed his belief that the US model could be replicated elsewhere, saying "We won't be satisfied until this is a global service."[142] Hulu's first expansion into an international market took place with the launch of a service in Japan on September 1, 2011.[143] On February 27, 2014, Nippon TV announced that it would acquire Hulu's Japanese business. The service would maintain the Hulu
Hulu
name under license, and Hulu
Hulu
would continue to provide its infrastructure and support to the service as a regional licensee. Nippon TV
Nippon TV
also planned to produce its own original content for the service.[144] As rights to its content are already held by other broadcasters, U.S.-based video on demand services are not usually available in Canada. Hulu
Hulu
also cited a small advertising market in Canada as reasoning.[145] Rights to Hulu's original series have often been picked up by domestic broadcasters; for example, The Mindy Project was retained by its previous broadcast home, Citytv, after its move to Hulu,[146] The Handmaid's Tale was acquired by Bell Media cable network Bravo (unrelated to the NBC-owned channel) and its streaming service Crave,[147] and The Path by Showcase.[148] The lack of international operations had been considered a potential shortcoming of Hulu
Hulu
in comparison to competitors, such as Prime Video and Netflix.[149] During an earnings call on November 8, 2018, Disney CEO Bob Iger
Bob Iger
stated that after its purchase of 20th Century Fox, it planned to make stronger investments into Hulu, including wider international expansion.[150]

See also[edit] CBS
CBS
All Access Disney+ HBO
HBO
Max Netflix Hotstar Locast Peacock (streaming service) Seeso, a defunct service launched by NBCUniversal
NBCUniversal
in 2016 focusing on comedy References[edit]

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External links[edit] Official website vte Hulu
Hulu
original programmingCurrent Harlots (since 2017) The Handmaid's Tale (since 2017) Future Man (since 2017) Marvel's Runaways (since 2017) Castle Rock (since 2018) Into the Dark (since 2018) Light as a Feather (since 2018) The Bisexual (since 2018) PEN15 (since 2019) Shrill (since 2019) The Act (since 2019) Ramy (since 2019) The Weekly (since 2019) Veronica Mars
Veronica Mars
(season 4; since 2019) Dollface (since 2019) Ended The Morning After (2011–14) The Confession (2011) A Day in the Life (2011–13) Battleground (2012) Spoilers with Kevin Smith
Kevin Smith
(2012) Up to Speed
Up to Speed
(2012) The Thick of It
The Thick of It
(series 4; 2012) East Los High
East Los High
(2013–17) The Awesomes
The Awesomes
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