{{Unreferenced, date=October 2022
Hulger is a British company that designs electronic equipment. It was formed from Pokia after a trademark dispute with Nokia by
Nicolas Roope
Nicolas Roope (born 26 February 1972 in Singapore, Singapore) is a British industrial and digital media designer and entrepreneur.
Education and career
Roope received Bachelor's degree in Fine Arts, Sculpture from Liverpool John Moores Univer ...
and Michael-George Hemus.
The company founded on the idea of old telephone handsets plugged into cellphones but soon diversified, adding voice over IP applications. Whilst Pokia handsets were modded existing designs, Hulger handsets are newly commissioned products, created specially for use. In late 2005 two Bluetooth models allowed wireless use with both cellphones and PCs/Macs.
The company founded in
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
,
England
England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
in 2005 after extensive media coverage of its previous incarnation Pokia, a prototype project dating back to its inception in 2002. The first production model was available to buy on 1 June 2005, and since then a number of new designs have launched under the label.
Hulger products have received both Gmark and IF product design awards and have featured in ''The New York Times'', ''Vogue'', ''Elle'', ''ICON'', ''The Times'', ''Engadget'', ''Gizmodo'', ''Surface'', ''Nylon'', ''Marie Claire'', ''Wallpaper*'', ''The Boston Globe'', and the Pappa*Phone was included in GQ US' products of the year in 2008.
In 2007 Hulger launched the Plumen project, an alternative design concept challenging the lack of diversity in
CFL
The Canadian Football League (CFL; french: Ligue canadienne de football—LCF) is a professional sports league in Canada. The CFL is the highest level of competition in Canadian football. The league consists of nine teams, each located in a ci ...
, or low-energy light bulbs. The project proposes that by making more interesting and attractive bulb shapes out of the tubular formation of the CFL bulb people will be much more likely to buy and use them.
The first Plumen concept and working prototype of the CFL bulb was included in MoMA New York's permanent design collection in 2008. Another Plumen prototype featured in the V&A, London's "In Praise Of Shadows" exhibition in 2009.
The Plumen 001 "designer energy-saving light bulb" was launched in London and Seattle on 10 September 2010. The product is available as a standard fit light bulb, benefits from low energy consumption but is more decorative than conventional CFLs / low-energy light bulbs.