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Hudsons Coffee is an Australian chain of coffee retailers. As of August 2013, it comprises 67 stores across Australia, as well as one store at
Hudsons Coffee was founded in December 1998 by long-time friends, Ros Hudson and Mark Hawthorne that came out from England, when they established their first outlet in
Changi Airport
Singapore Changi Airport, commonly known as Changi Airport , is a major civilian international airport that serves Singapore, and is one of the largest transportation hubs in Asia. As one of the world's busiest airports by international passen ...
in Singapore. It is owned by the Emirates Group which includes Emirates Airline
Emirates ( ar, طَيَران الإمارات DMG: ''Ṭayarān Al-Imārāt'') is one of two flag carriers of the United Arab Emirates (the other being Etihad). Based in Garhoud, Dubai, the airline is a subsidiary of The Emirates Group, whic ...
, the Costa Coffee
Costa Coffee is a British coffeehouse chain with headquarters in Dunstable, England.
Costa Coffee was founded in London in 1971 by Sergio Costa as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. ...
franchise in the UAE
The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (The Middle East). It is located at th ...
, and Left Bank lounge bar and restaurants in Dubai
Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...
, Abu Dhabi
Abu Dhabi (, ; ar, أَبُو ظَبْيٍ ' ) is the capital and second-most populous city (after Dubai) of the United Arab Emirates. It is also the capital of the Emirate of Abu Dhabi and the centre of the Abu Dhabi Metropolitan Area.
...
, Oman
Oman ( ; ar, عُمَان ' ), officially the Sultanate of Oman ( ar, سلْطنةُ عُمان ), is an Arabian country located in southwestern Asia. It is situated on the southeastern coast of the Arabian Peninsula, and spans the mouth of t ...
and Southbank in Melbourne.
History
Hudsons Coffee was founded in December 1998 by long-time friends, Ros Hudson and Mark Hawthorne that came out from England, when they established their first outlet in Elizabeth Street, Melbourne
Elizabeth Street is one of the main streets in the central business district of Melbourne, Victoria, Australia, part of the Hoddle Grid laid out in 1837. It is presumed to have been named in honour of governor Richard Bourke's wife.
The street ...
. They started the cafe as a family orientated business and normally gave generous discounts to their family members and friends. They chose the 'Hudsons' name simply to give the business an "international feel," and even considered using a stylised picture of New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
's Chrysler Building
The Chrysler Building is an Art Deco skyscraper on the East Side of Manhattan in New York City, at the intersection of 42nd Street and Lexington Avenue in Midtown Manhattan. At , it is the tallest brick building in the world with a steel fra ...
as the company logo. In August 1999, they opened their second outlet on Melbourne's Bourke Street
Bourke Street is one of the main streets in the Melbourne central business district and a core feature of the Hoddle Grid. It was traditionally the entertainment hub of inner-city Melbourne, and is now also a popular tourist destination and tr ...
without the competition of big multinationals that were ready to enter the market (Starbucks
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain.
As of November 2021, the company had 33,833 stores in 80 c ...
were yet to enter, and Gloria Jean's
Gloria Jean's Gourmet Coffee Pty Ltd is an American-Australian retail coffeehouse brand headquartered in Castle Hill, Sydney. The chain is owned by the multinational fast casual restaurant conglomerate Retail Food Group and has more than 1,40 ...
were looking to expand their Australian franchise, as they only had two test sites in New South Wales
)
, nickname =
, image_map = New South Wales in Australia.svg
, map_caption = Location of New South Wales in AustraliaCoordinates:
, subdivision_type = Country
, subdivision_name = Australia
, established_title = Before federation
, es ...
).
In 2001, the company opened its first store outside Victoria
Victoria most commonly refers to:
* Victoria (Australia), a state of the Commonwealth of Australia
* Victoria, British Columbia, provincial capital of British Columbia, Canada
* Victoria (mythology), Roman goddess of Victory
* Victoria, Seychelle ...
on Adelaide
Adelaide ( ) is the capital city of South Australia, the state's largest city and the fifth-most populous city in Australia. "Adelaide" may refer to either Greater Adelaide (including the Adelaide Hills) or the Adelaide city centre. The dem ...
's Grenfell Street
Grenfell Street () is a major street in the north-east quarter of the Adelaide city centre, South Australia. The street runs west-east from King William Street to East Terrace. On the other side of King William Street, it continues as Currie S ...
(it has since moved further down the road to Currie Street
Currie Street is a main street in the Adelaide city centre, South Australia.Map
of the
of the
franchised operation. Also in 2003, Hudsons Coffee commenced rolling out its first Wi-Fi hotspots within Melbourne CBD outlets, and by the end of that year the chain had expanded to 25 outlets. By August 2007, Hudsons Coffee operated 38 stores, and by January 2009, it had expanded to 47 with nearly half being franchised. It was then, in 2009, the chain was acquired by Emirates Leisure Retail (Australia) which saw the head office relocated to Emirates House in Collins Street, Melbourne.
In May 2013, the chain introduced a second blend of coffee that is a darker
Hudsons Coffee serves mostly espresso-based beverages such as
Official MySpace page
Emirates Leisure Retail: Hudsons Coffee
{{Food chains in Australia Coffeehouses and cafés in Australia Food and drink companies based in Melbourne Restaurants established in 1998 Restaurant franchises The Emirates Group 1998 establishments in Australia
roast
Roasting is a cooking method that uses dry heat where hot air covers the food, cooking it evenly on all sides with temperatures of at least from an open flame, oven, or other heat source. Roasting can enhance the flavor through caramelization ...
with caramel
Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard.
The process of caramelizatio ...
undertones called, Barista's Choice. This blend is offered alongside the other established blend, Hudsons Premium Blend, which consists of a medium/dark roast and subtle hints of cocoa
Cocoa may refer to:
Chocolate
* Chocolate
* ''Theobroma cacao'', the cocoa tree
* Cocoa bean, seed of ''Theobroma cacao''
* Chocolate liquor, or cocoa liquor, pure, liquid chocolate extracted from the cocoa bean, including both cocoa butter and ...
and vanilla
Vanilla is a spice derived from orchids of the genus ''Vanilla (genus), Vanilla'', primarily obtained from pods of the Mexican species, flat-leaved vanilla (''Vanilla planifolia, V. planifolia'').
Pollination is required to make the p ...
. In addition to this, all blends are also available for purchase in 50g pre-ground take home bags or 1 kg of whole beans which can be ground on request.
Locations
Hudsons Coffee has at least one store in every Australian state and territory. Unlike other chain coffee retailers likeGloria Jean's
Gloria Jean's Gourmet Coffee Pty Ltd is an American-Australian retail coffeehouse brand headquartered in Castle Hill, Sydney. The chain is owned by the multinational fast casual restaurant conglomerate Retail Food Group and has more than 1,40 ...
, Hudsons Coffee does not usually operate from shopping centre
A shopping center (American English) or shopping centre (Commonwealth English), also called a shopping complex, shopping arcade, shopping plaza or galleria, is a group of shops built together, sometimes under one roof.
The first known collec ...
s (except the Westfield Southland
Westfield Southland (previously known as Southland Centre) is a shopping centre in the suburb of Cheltenham in Melbourne. Southland has a floor area of 129,180m², making it one of the biggest shopping centres in Australia by size. There are ap ...
location within the Myer
Myer (stylised MYER, sometimes known as Myers) is an Australia, Australian mid-range to upscale department store chain. It trades in all Australian states and one of Australia's two self-governing territories. Myer retails a broad range of ...
store). Instead, it focuses on CBDs, hospitals and airports. Since being taken over by Emirates, Hudsons Coffee has stated their goal to expand its airport portfolio exclusively through company-owned outlets, while offering growth in all other locations as franchised operations (either through new outlets or converting existing company-owned stores). This will eventually see the company structure split based purely on location. Since 2011, the company has kept store numbers relatively stable with an equal amount of closures and franchise conversions (like Westfield Chatswood and Lonsdale Street
Lonsdale Street is a main street and thoroughfare in the city centre of Melbourne, Australia. It runs roughly east–west and was laid out in 1837 as one of Melbourne's original boundaries within the Hoddle Grid. The street extends from Sp ...
, Melbourne), balancing against new stores (like Niddrie and Burnie
Burnie is a port city on the north-west coast of Tasmania, Australia. When founded in 1827, it was named Emu Bay, being renamed after William Burnie, a director of the Van Diemen's Land Company, in the early 1840s.
, Burnie had an urban popul ...
). As of July 2013, one Melbourne Airport
Melbourne Airport , colloquially known as Tullamarine Airport, is the primary airport serving the city of Melbourne, and the second busiest airport in Australia. It opened in 1970 to replace the nearby Essendon Airport. Melbourne Airport is t ...
T2 (within international departures) outlet is the only one that operates 24 hours a day, 7 days a week.
The newest outlet is located in Sydney Airport
Sydney Kingsford Smith Airport (colloquially Mascot Airport, Kingsford Smith Airport, or Sydney Airport; ; ) is an international airport in Sydney, Australia, located 8 km (5 mi) south of the Sydney central business district, in the ...
T2 (domestic departures) which opened in August 2013. It is co-located with a new Coopers Alehouse bar which is also operated by Emirates.
Menu
Hudsons Coffee serves mostly espresso-based beverages such as cappuccino
A cappuccino (; ; Italian plural: ''cappuccini'') is an espresso-based coffee drink that originated in Austria and was later popularized in Italy and is prepared with steamed milk foam (microfoam).
Variations of the drink involve the use of cre ...
s, caffè latte
Caffè latte (), often shortened to just latte () in English, is a coffee beverage of Italian origin made with espresso and steamed milk. Variants include the chocolate-flavored mocha or replacing the coffee with another beverage base such as ma ...
s, long and short macchiatos, long black
A long black is a style of coffee commonly found in Australia and New Zealand. It is similar to an Americano, but with a stronger aroma and taste.
A long black is made by pouring a double-shot of espresso or ristretto over hot water. Typically ...
s, flat white
A flat white is a coffee drink consisting of espresso with microfoam (steamed milk with small, fine bubbles and a glossy or velvety consistency). It is comparable to a latte, but smaller in volume and with less microfoam, therefore having a high ...
s, mochas, as well as espresso
Espresso (, ) is a coffee-brewing method of Italian origin, in which a small amount of nearly boiling water (about ) is forced under of pressure through finely-ground coffee beans. Espresso can be made with a wide variety of coffee beans and ...
. They also serve beverages other than coffee, such as hot chocolate
Hot chocolate, also known as hot cocoa or drinking chocolate, is a heated drink consisting of shaved chocolate, melted chocolate or cocoa powder, heated milk or water, and usually a sweetener like whipped cream or marshmallows. Hot chocolate ...
s and tea
Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of '' Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of southwestern China and northe ...
s.
Amongst their cold drink selections are smoothies
A smoothie is a beverage made by puréeing ingredients in a blender. A smoothie commonly has a liquid base, such as fruit juice or milk, yogurt, ice cream or cottage cheese. Other ingredients may be added, including fruits, vegetables, non-dai ...
, iced coffee
Iced coffee is a coffee beverage served cold. It may be prepared either by brewing coffee normally (i.e. carafe, French press, etc.) and then serving it over ice or in cold milk or by brewing the coffee cold. In hot brewing, sweeteners and fla ...
s, chocolate and chai teas, and brand-name bottled drinks.
Food varies from store to store due to local suppliers, but will usually include a selection of cakes
Cake is a flour confection made from flour, sugar, and other ingredients, and is usually baked. In their oldest forms, cakes were modifications of bread, but cakes now cover a wide range of preparations that can be simple or elaborate, ...
, pastries
Pastry is baked food made with a dough of flour, water and shortening (solid fats, including butter or lard) that may be savoury or sweetened. Sweetened pastries are often described as '' bakers' confectionery''. The word "pastries" suggests ...
, and sandwiches
A sandwich is a food typically consisting of vegetables, sliced cheese or meat, placed on or between slices of bread, or more generally any dish wherein bread serves as a container or wrapper for another food type. The sandwich began as a po ...
.
In October 2010, Hudsons Coffee caused public debate when they introduced a milkshake spiked with four shots of espresso coffee called, Quad Shot Milkshakes. It contained 400 mg of caffeine in each drink, sweetened by 30ml of vanilla syrup and two scoops of icecream. The Australian Medical Association
The Australian Medical Association (AMA) is an Australian public company by guarantee formed as a professional association for Australian doctors and medical students. The association is not run by the Australian Government and does not regul ...
vice-president Steve Hambleton said, "six cups of coffee a day is considered the upper limit, but that's spread across the entire day. This is a lot of caffeine for one drink." Hudsons Coffee marketing director Rebecca Lowth said they were simply responding to customer demand, but warned, "we do not recommend the Quad Shot Milkshake or any beverage containing caffeine to children, pregnant women or people who may be sensitive to the effects of caffeine, such as those with heart conditions."
In July 2012, Hudsons Coffee announced all their milk-based drinks will be permeate
In physics and engineering, permeation (also called imbuing) is the penetration of a permeate (a fluid such as a liquid, gas, or vapor) through a solid. It is directly related to the concentration gradient of the permeate, a material's intrins ...
free. Although there are no known health risks associated with the consumption of permeate, growing public concerns over the by-product has forced many milk producers (including Hudsons' supplier, National Foods
Bega Dairy & Drinks is a subsidiary of Australian diversified food company Bega Cheese, having been purchased from the Japanese company Kirin (who owns Lion in Australia) in November 2020. While owned by Kirin, it was known as Lion Dairy & D ...
), retailers, and cafés to cease adding it.
Branding
Throughout Hudsons Coffee's operation, the chain has kept their outlets'colour scheme
In color theory, a color scheme is the choice of colors used in various artistic and design contexts. For example, the "Achromatic" use of a white background with black text is an example of a basic and commonly default color scheme in web de ...
dark, maroon
Maroon ( US/ UK , Australia ) is a brownish crimson color that takes its name from the French word ''marron'', or chestnut. "Marron" is also one of the French translations for "brown".
According to multiple dictionaries, there are var ...
in colour, with wooden tables and panelling complementing the look. Since 2008, Hail Design was employed by the company to give its outlets a refresh which included a slightly updated logo supported by quirky hand-drawn illustrations on the walls, various products and packaging which Hail Design states, "help create a feeling of warmth, fun and energy." Since August 2012 that look stopped being rolled out to existing stores.
In February 2012, Emirates reopened its second Melbourne Airport T2 (international departures) Hudsons Coffee outlet with a radical new look, logo and slogan - 'A little love in every drop' - conceived by Hoyne Design. This outlet is being used by the company as a trial site for customer feedback and sales data as research showed public perception of the brand had dimmed in recent years in favour of independent cafés. Emirates have recently stated that they would like to grow the chain to at least 250 outlets domestically before expanding internationally, thus a redesign is necessary for this to be achieved. Hoyne Design says, "the rebrand embraces the spirit of independent cafés, moving away from pedestrian aesthetics associated with chains." It has been deemed a success as research since this store's reopening has shown customer feedback with 98 per cent approval and double digit sales growth. In June 2013, the company reopened its second refurbished outlet with Melbourne Airport T3 (Virgin Australia
Virgin Australia, the trading name of Virgin Australia Airlines Pty Ltd, is an Australian-based airline. It is the largest airline by fleet size to use the Virgin Group, Virgin brand. It commenced services on 31 August 2000 as ''Virgin Blue ...
and Regional Express Airlines
Regional Express Pty. Ltd., trading as Rex Airlines (and as Regional Express Airlines on regional routes), is an Australian airline based in Mascot, New South Wales. It operates scheduled regional and domestic services. It is Australia's large ...
domestic departures). Since June 2013 when the Bondi Junction
Bondi Junction is an eastern suburb of Sydney, in the state of New South Wales, Australia. It is 6 kilometres east of the Sydney central business district and is part of the local government area of Waverley.
Bondi Junction is a largely comme ...
outlet first opened, all new locations carry the new look with the love heart logo.
See also
*Coffeehouse
A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non-ca ...
*List of coffeehouse chains
This list of notable coffeehouse chains catalogues the spread and markets share of coffeehouses world-wide. This list excludes the many companies which operate coffeeshops within retail establishments, notably bookstores and department stores, or ...
*Coffee
Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulant, stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world.
S ...
References
External links
*Official MySpace page
Emirates Leisure Retail: Hudsons Coffee
{{Food chains in Australia Coffeehouses and cafés in Australia Food and drink companies based in Melbourne Restaurants established in 1998 Restaurant franchises The Emirates Group 1998 establishments in Australia