Hudson's Bay Rewards (known as HBC Rewards before February 2013) is a

loyalty program A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and ...

where customers earn points for purchases at The Bay stores and websites in

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

. A new year, a new 3-tiered rewards program for Hudson's Bay Company shoppers
/ref> Every 2000 points earned can be redeemed for a $10 gift card. Hudson's Bay also allows the points to be converted to Air Miles (one mile per 40 points converted). A third-party service, Points.com, adds additional conversion options for Hudson's Bay Rewards points.

History

1980s and 1990s: Club Z and Air Miles

The rewards program was first introduced by

Zellers Zellers was a Canadian discount department retail chain and is currently a brand name owned by the Hudson's Bay Company (HBC). Founded in 1931 in London, Ontario, in later decades it was based in Brampton, Ontario. Zellers was acquired by HBC ...

in 1986. It was known as Club Z and awarded points to customers. Starting in the 1990s, The Bay offered Air Miles reward miles to their customers as a rewards program.

2000s: HBC Rewards launched

In an effort to offer more choices to customers at both Zellers and the Bay, and with the opening of its

Home Outfitters Home Outfitters (known as Déco Découverte in Quebec; originally called Bed, Bath & More) was a Canadian retail home decor chain, owned by Hudson's Bay Company, that sold bedding, towel A towel is a piece of absorbent cloth or paper used for d ...

chain, the HBC Rewards program was introduced in April 2001. Club Z points were automatically converted to the same amount in HBC Rewards points.

2010s: Zellers closure and Hudson's Bay Rewards rebranding

In 2010 and 2013, all but three Zellers locations across Canada shuttered, to be replaced by

Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, f ...

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

or other retailers. Points could still be earned at Zellers during the stores' liquidations, and the HBC stated that its Rewards program would continue to exist at the Bay and Home Outfitters. In 2013, HBC relaunched HBC rewards under a new name, Hudson's Bay Rewards. Their new program is complemented by a NewRewards.ca website.

References

{{Hudson's Bay Trading Company, L.P. Hudson's Bay Company Customer loyalty programs in Canada