Hubba Bubba is a brand of

bubble gum Bubble gum or bubblegum is a type of chewing gum, designed to be inflated out of the mouth as a bubble. Bubble gum flavor While there is a bubble gum "flavor" – which various artificial flavorings including esters are mixed to obtain – it ...

produced by Wm. Wrigley Jr. Company, a subsidiary of

Mars, Incorporated Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021. Mars was ranked as the fourth-largest pri ...

. Introduced in the United States in 1979, the bubble gum got its name from the phrase "Hubba Hubba", which some

military personnel Military personnel are members of the state's armed forces. Their roles, pay, and obligations differ according to their military branch (army, navy, marines, air force, space force, and coast guard), rank (officer, non-commissioned officer, or ...

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...

used to express approval. The main gimmick used to promote the gum is that, as Hubba Bubba is less sticky than other brands of gum, it is easier to peel off the skin after a bubble bursts. When Hubba Bubba was first marketed, the gum's flavor (now often referred to as ''original'') was similar to that of others but, over time, different flavors have been produced.

Product description

Before its launch, Hubba Bubba had been referred to as "Stagecoach" during product development and early manufacturing at the now-defunct Wrigley plant in Santa Cruz, California. The earliest series of TV commercials for Hubba Bubba that aired in the United States were set in a Wild West town and featured a character known as the Gumfighter, played by actor

Don Collier Donald Mounger Collier (October 17, 1928 – September 13, 2021) was an American actor best known for Western films and NBC television shows such as ''The High Chaparral'', ''Bonanza,'' ''Gunsmoke'', and ''Outlaws'' as Marshal Will Foreman. E ...

. At the end of each commercial, the Gum Fighter declared, "Big bubbles, no troubles," followed by a jocular response from Western film veteran

Dub Taylor Walter Clarence "Dub" Taylor Jr. (February 26, 1907 – October 3, 1994),Dub Taylor, 87, Actor in Westerns, The New York Times, October 5, 1994, Section B, Page 12 was an American character actor who from the 1940s into the 1990s worked extens ...

. This was a reference to Hubba Bubba being less sticky than other brands. Hubba Bubba's main competition for most of the 1980s was the brand

Bubblicious Bubblicious is a brand of bubble gum originally produced by the American Chicle Division of Warner-Lambert. The brand is now part of Cadbury Adams, a division of Mondelez International. It was launched in 1977, in response to the tremendous sale ...

. The original bubble-gum flavor was discontinued for many years in the United Kingdom, with only

apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...

, strawberry, and

cola Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imi ...

flavors available. As of June 2012, flavors available in the UK include strawberry, original and

. (In April 2012, the original flavor returned, with packs proclaiming "chunkier and bubblier"). Flavors available in Australia include cherry,

peach The peach (''Prunus persica'') is a deciduous tree first domesticated and cultivated in Zhejiang province of Eastern China. It bears edible juicy fruits with various characteristics, most called peaches and others (the glossy-skinned, non-f ...

, strawberry,

lime Lime commonly refers to: * Lime (fruit), a green citrus fruit * Lime (material), inorganic materials containing calcium, usually calcium oxide or calcium hydroxide * Lime (color), a color between yellow and green Lime may also refer to: Botany ...

pineapple The pineapple (''Ananas comosus'') is a tropical plant with an edible fruit; it is the most economically significant plant in the family Bromeliaceae. The pineapple is indigenous to South America, where it has been cultivated for many centuri ...

orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower *Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum * ...

grape A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus '' Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began perhaps 8,000 years a ...

and

watermelon Watermelon (''Citrullus lanatus'') is a flowering plant species of the Cucurbitaceae family and the name of its edible fruit. A scrambling and trailing vine-like plant, it is a highly cultivated fruit worldwide, with more than 1,000 varie ...

. As of 2004, flavors available in

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included

, berry, cherry and generic

fruit In botany, a fruit is the seed-bearing structure in flowering plants that is formed from the ovary after flowering. Fruits are the means by which flowering plants (also known as angiosperms) disseminate their seeds. Edible fruits in particu ...

. Flavors available in

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

included cherry and

. Flavors available in Norway include

, strawberry,

and

licorice Liquorice (British English) or licorice (American English) ( ; also ) is the common name of ''Glycyrrhiza glabra'', a flowering plant of the bean family Fabaceae, from the root of which a sweet, aromatic flavouring can be extracted. The liq ...

. Flavors available in

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

included strawberry,

and blue raspberry. Other flavors seen over the years in various countries include

lemon The lemon (''Citrus limon'') is a species of small evergreen trees in the flowering plant family Rutaceae, native to Asia, primarily Northeast India (Assam), Northern Myanmar or China. The tree's ellipsoidal yellow fruit is used for culin ...

, cream soda,

tropical The tropics are the regions of Earth surrounding the Equator. They are defined in latitude by the Tropic of Cancer in the Northern Hemisphere at N and the Tropic of Capricorn in the Southern Hemisphere at S. The tropics are also referred to ...

, salty liquorice, and chocolate strawberry. This product as sold in the US includes bioengineered (Genetically Modified or “GMO”) ingredients and the company labels as such without specifying which ingredients are the un-named GMO’s. At first, Hubba Bubba was only available in chunks, typically being sold in packets of five chunks. More recently, it has been produced as shredded pieces (see Big League Chew), rolls of bubble gum tape in the UK (tapes of 1.8 meter strips of mixed flavors), plastic jugs of

crystals A crystal or crystalline solid is a solid material whose constituents (such as atoms, molecules, or ions) are arranged in a highly ordered microscopic structure, forming a crystal lattice that extends in all directions. In addition, macros ...

, boxes of tiny gumballs and stuffed with candy. The Hubba Bubba brand was discontinued in the

U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

in the early 1990s but returned in 2004. In the United States, commercials are animated at

Aardman Aardman Animations Limited (also known as Aardman Studios, simply Aardman or Aardman Animation and stylised as AARDMAN as of 2022) is a British animation studio based in Bristol, England. It is known for films made using stop-motion and clay ani ...

in the same stop-motion style used in

Wallace and Gromit ''Wallace & Gromit'' is a British stop-motion comedy franchise created by Nick Park of Aardman Animations. The series consists of four short films and one feature-length film, and has spawned numerous spin-offs and TV adaptations. The series ce ...

, the

Chevron Chevron (often relating to V-shaped patterns) may refer to: Science and technology * Chevron (aerospace), sawtooth patterns on some jet engines * Chevron (anatomy), a bone * '' Eulithis testata'', a moth * Chevron (geology), a fold in rock ...

commercials and ''

Chicken Run ''Chicken Run'' is a 2000 stop-motion animated comedy film produced by Pathé and Aardman Animations in partnership with DreamWorks Animation. Aardman’s first feature-length film and DreamWorks Animation's fourth film, it was directed by ...

''. In Canada, commercials are animated in 2D

traditional animation Traditional animation (or classical animation, cel animation, or hand-drawn animation) is an animation technique in which each frame is drawn by hand. The technique was the dominant form of animation in cinema until computer animation. Proc ...

by Chuck Gammage Animation and use a duo of cartoon characters named Hubba (purple) and Bubba (pink). It was also used in the

closing credits Closing credits or end credits are a list of the cast and crew of a particular motion picture, television program, or video game. Where opening credits appear at the beginning of a work, closing credits appear close to, or at the very end of a ...

sequence on the popular YTV game show '' Uh Oh!''. As of 2012, Hubba Bubba is available in its original flavor called "Outrageous Original" in the U.S. Other flavors are "Strawberry Watermelon," "Cool Cola," "Sweet & Sassy Cherry," and "Mystery Flavor". Hubba Bubba introduced Mystery Max and Mystery Tape in 2010.

References

{{Wrigley Products introduced in 1979 Chewing gum Wrigley Company brands Brand name confectionery

Product description

See also

References