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The Carling, formerly known as the Carling Hotel and Hotel Roosevelt, is a historic building in
Jacksonville, Florida Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the List of United States cities by area, largest city by area in the contiguous United States as of 2020. It is the co ...
, United States built in 1925. It is located at 31 West Adams Street in
Downtown Jacksonville Downtown Jacksonville is the historic core and central business district (CBD) of Jacksonville, Florida USA. It comprises the earliest area of the city to be developed and is located in its geographic center along the narrowing point of the St. ...
. As its former names indicates it was originally a
hotel A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a re ...
, and was used for that purpose until 1964; it currently serves as a residential building.


Construction

The 13-story building originally contained 335 rooms and was designed by noted
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
architects ''Thompson, Holmes & Converse'' in 1925 and held in Italian Renaissance style. A newspaper story depicted it as "300 rooms with bath, running ice water, fans and the latest equipment in the rooms. The three lower stories are faced with Indiana limestone above which is a shaft of red brick. The upper stories are trimmed with terra-cotta, and surmounted by a balustrade with limestone coping. The building is of completely fireproof construction."Wood, Wayne & Davis, Judy
''Jacksonville's Architectural Heritage''
1989, . Retrieved December 11, 2009.
When it opened on September 1, 1926, it was one of Jacksonville's finest hotels.Marbut, Max
"The story behind one of Downtown’s historic buildings: The Carling"
''Jacksonville Daily Record'', December 10, 2009.
Placement of the building was unusual at the time because it was situated in the middle of a block, rather than on a corner. It was constructed and managed by
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
's Dinkler Hotel Company, which owned and operated nearly two dozen upscale hotels in the southeastern United States. The facility was named after Carling L. Dinkler, who claimed to be the youngest hotel executive in the U.S.


History

The facility changed its name to the Hotel Roosevelt in 1936 and it was a downtown landmark for over a quarter century. A two-story addition was constructed in 1937 at the rear of the building which permits access from Monroe Street. It was the site of the catastrophic
Hotel Roosevelt fire The Hotel Roosevelt fire, on December 29, 1963, was the worst fire that Jacksonville, Florida, had seen since the Great Fire of 1901, and it contributed to the worst one-day death toll in the city's history: 22 people died, mostly from carbon mon ...
in late December 1963, which claimed 22 lives and caused in excess of $350,000 in damage, forcing the hotel to close in 1964. After being vacant for nearly 20 years, the structure was turned into apartments for retirees called ''Jacksonville Regency House'', but that operation ended in 1989. On February 28, 1991, the site was added to the
U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
National Register of Historic Places The National Register of Historic Places (NRHP) is the United States federal government's official list of districts, sites, buildings, structures and objects deemed worthy of preservation for their historical significance or "great artistic ...
, but the building remained shuttered for almost 14 years. Little or no work was performed on the building's major components for almost 40 years; the structure's infrastructure was outdated with leaks and rot throughout.


Current use

Jacksonville developer Vestcor began a historic preservation of the Carling in 2003 after obtaining a $16.5 million, 1.4% interest, 20-year loan and $5 million in grants, both from the city of Jacksonville. Hunt, David
"Downtown housing developer asks Jacksonville for help"
Florida Times-Union, December 30, 2009
The company restored many architectural features which included
Palladian Palladian architecture is a European architectural style derived from the work of the Venetian architect Andrea Palladio (1508–1580). What is today recognised as Palladian architecture evolved from his concepts of symmetry, perspective and ...
windows,
terrazzo Terrazzo is a composite material, poured in place or precast, which is used for floor and wall treatments. It consists of chips of marble, quartz, granite, glass, or other suitable material, poured with a cementitious binder (for chemical bind ...
floors, and the dual grand marble staircasesVestcor Companies
Carling Apartments
. Retrieved December 11, 2009.
leading from the lobby to what was the ballroom on the second level. Elevators, HVAC, electrical, plumbing and other infrastructure was modernized and a 237-space parking garage was constructed adjacent to the Carling. The ballroom was converted into a large community club room, a fitness center and a media room. Modern amenities were added while respecting the historic integrity of the structure. The building was renamed The Carling, and its 100 apartments were opened in July 2005 after $29 million and 20 months of construction.Witkowski, Rachel

''Jacksonville Business Journal'', April 7, 2006
Vestor began leasing space in the Carling's commercial arcade in October 2007. Since then, a gallery known as "The Art Center Cooperative, Inc." and a barber shop opened in the complex. In late December 2009, Vestcor requested a modification to their loan terms, citing three years of operating losses on the Carling and their other renovated building, 11 East Forsyth. The company asked for three years of interest-only payments plus low interest loans to potential tenants for the mostly empty commercial space in their buildings. Three months later, the city approved the plan for principal deferral but took no action on tenant loans.Bauerlein, David
"Jacksonville finds it too costly to pay business’s employee parking as incentive"
Florida Times-Union, March 11, 2010


See also

*
Architecture of Jacksonville The architecture of Jacksonville is a combination of historic and modern styles reflecting the city's early position as a regional center of business. According to the National Trust for Historic Preservation, there are more buildings built before ...
* List of tallest buildings in Jacksonville


References


External links

*
Photos from 2008

Photo of Barber Shop
via
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Location in Jacksonville
via
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The Art Center Cooperative, Inc.


a
National Register of Historic Places
{{DEFAULTSORT:Carling, The Hotel buildings completed in 1925 History of Jacksonville, Florida Defunct hotels in Florida National Register of Historic Places in Jacksonville, Florida Residential skyscrapers in Jacksonville, Florida Dinkler hotels Northbank, Jacksonville 1925 establishments in Florida Laura Street Hotels in Jacksonville