D&B Hoovers was founded by
Gary Hoover and
Patrick Spain in
1990 as an American business research company that provides
information on companies and industries through their primary product
platform named "Hoover's". In 2003, it was acquired by Dun &
Bradstreet and operated for a time as a wholly owned subsidiary. In
2017, the Hoover's product was re-branded D&B Hoovers.
1 Origins and expansion
5 See also
7 External links
Origins and expansion
Hoover's was started in 1990 by Gary Hoover, Patrick J. Spain, Alan
Chai and Alta Campbell. Earlier, Hoover had founded the Bookstop book
store chain and then sold it to Barnes & Noble. Hoover's initially
was called The Reference Press and published reference books about
companies. (Books for libraries and related markets are still
published, but book publishing is a small part of Dun &
The company grew rapidly under a business team led by Spain that
included Carl Shepherd, Lynn Atchison, Elisabeth DeMarse, Jani Spede,
Kris Rao and Gordon Anderson, among others. Spain was CEO from 1993 to
2001 and chairman from 1994 to 2002.
Hoover's made an initial public offering on the
NASDAQ exchange in
1999. The company then became a subsidiary of Dun &
Bradstreet, which bought Hoover's for $119 million in 2003.
After the acquisition of Avention by Dun & Bradstreet in 2017, the
D&B Hoovers solution was launched and replaced the existing
Dun & Bradstreet maintains a database of more than 265 million
companies with 30,000 global data sources updated 5 million times per
day. The D&B Hoovers solution combines Dun &
Bradstreet’s data with Avention’s modern sales acceleration
platform. Subscriptions are sold primarily to sales, marketing,
and business development professionals seeking the most accurate and
up-to-date contact information for prospects. The solution is used
for lead generation, outreach, prepping for sales calls, researching
companies, being alerted to changes in leadership, and acquiring new
Besides publishing information through the D&B Hoovers product,
information is also distributed via data feeds and third-party
D&B Hoovers offers proprietary business information through an
online platform and integrated workflow solutions. The product houses
data on more than 120 million business records across 1,000
Dun & Bradstreet is headquartered in Short Hills, New Jersey, US.
The D&B Hoovers product still has sales, marketing and development
resources in Austin, Texas, US.
Dun & Bradstreet competitors include services such as Data.com,
ZoomInfo, Linked-In Sales Navigator, DiscoverOrg and Leadiro.
List of companies based in Austin, Texas
^ Solomon, Steve. "The Dynamic Duo." Inc.. October 15, 1997. Retrieved
on April 7, 2014.
^ Anupreeta Das (July 31, 2012). "Dun & Bradstreet Explores Sale".
The Wall Street Journal.
^ a b c Staff, A. O. L. "New D&B Hoovers Analytics™ Product
Gives Small Businesses the Power to Uncover Prospects and Drive G".
AOL.com. Retrieved 2017-08-16.
^ a b c See, e.g., Hoover's SEC filing 10-K, 31 March 2002
^ Francisco, Bambi (2002-12-05). "D&B to buy Hoover's for $117
million". MarketWatch. Retrieved 2017-08-16.
^ Hoover's SEC filing 424B4, 21 July 1999
^ "AV, Marathon propose sweeter bid for Hoover's".
www.bizjournals.com. 2003-02-07. Retrieved 2017-08-16.
^ "Hoovers - Company Information -
Industry Information - Lists".
^ "D&B Hoovers Unveiled to Bring Enhanced Personalization and
Account-Based Success into Sales Cycles". martechseries.com. Retrieved
^ "The Dun & Bradstreet Corporation - Annual Report".
investor.dnb.com. Retrieved 2017-08-16.
^ a b "Sales leads, Company Profiles, Business
Database & Sales
Acceleration Solutions". Retrieved 2017-08-16.