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Chris Joseph is a British advertising executive and the author of his autobiography "The Golden Straitjacket". He has
bipolar disorder Bipolar disorder, previously known as manic depression, is a mental disorder characterized by periods of depression and periods of abnormally elevated mood that last from days to weeks each. If the elevated mood is severe or associated with ...
and has three children.


Early life and education

Joseph attended St Francis Grammar School and English Martyrs Comprehensive School in Hartlepool. He left his
BA Hons Bachelor of arts (BA or AB; from the Latin ', ', or ') is a bachelor's degree awarded for an undergraduate program in the arts, or, in some cases, other disciplines. A Bachelor of Arts degree course is generally completed in three or four years ...
French degree at the
University of Liverpool , mottoeng = These days of peace foster learning , established = 1881 – University College Liverpool1884 – affiliated to the federal Victoria Universityhttp://www.legislation.gov.uk/ukla/2004/4 University of Manchester Act 200 ...
to become a priest, worked as a nightclub doorman, and at an iron foundry
Head Wrightson Head Wrightson was a big heavy industrial firm based at Thornaby-on-Tees, North Yorkshire, England. It specialised in the manufacture of large industrial products such as fractional distillation columns, which sometimes needed special transport ...
THE GOLDEN STRAITJACKET
''fmttm'', Robert Nichols, 8 October 2008
where he survived an industrial accident but lost his right arm, and then completed a changed degree at the
University of Liverpool , mottoeng = These days of peace foster learning , established = 1881 – University College Liverpool1884 – affiliated to the federal Victoria Universityhttp://www.legislation.gov.uk/ukla/2004/4 University of Manchester Act 200 ...
in French and communication studies before beginning a career in advertising.


Advertising career

After joining the small advertising agency GDA, rapid promotion to new business director and subsequently being headhunted by Saatchi & Saatchi, he set up agency, Hook Advertising Limited, which he turned into an award-winning company with a £10 million a year turnover. The name comes from the solid silver hallmarked hook which replaced the hand and right arm he lost in his industrial accident.The history of advertising 17 – Chris Joseph's silver hook
''campaignlive.co.uk'', 3 June 2011
Although clients of Hook Advertising included
Fujitsu is a Japanese multinational information and communications technology equipment and services corporation, established in 1935 and headquartered in Tokyo. Fujitsu is the world's sixth-largest IT services provider by annual revenue, and the la ...
and Schwarzkopf, its biggest client was the
Barclays Barclays () is a British multinational universal bank, headquartered in London, England. Barclays operates as two divisions, Barclays UK and Barclays International, supported by a service company, Barclays Execution Services. Barclays traces ...
Philips Koninklijke Philips N.V. (), commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, it has been mostly headquartered in Amsterdam, though the Benelux headquarters i ...
Shell consortium (BYPS). Joseph created and designed the name and logo for
Rabbit Rabbits, also known as bunnies or bunny rabbits, are small mammals in the family Leporidae (which also contains the hares) of the order Lagomorpha (which also contains the pikas). ''Oryctolagus cuniculus'' includes the European rabbit speci ...
, a telephone system and then pitched and won the £4 million advertising contract from BYPS. When Rabbit was later sold to Hutchison, the latter requested an assignment of the Rabbit copyright from Hook Advertising which refused, believing it not to be covered by the contract. After Hutchison severed the contract it sued Hook Advertising.NEWS: Hook defends right to own Rabbit logo in High Court battle
''campaignlive.co.uk'', John Tylee, 8 December 1995
Four years of litigation followed where Hook Advertising also sued Barclays, Shell, Philips and Hutchison, and in addition Barclays sued Hook Advertising. * ''Hutchinson Personal Communications Ltd v. Hook Advertising Ltd''
995 Year 995 (Roman numerals, CMXCV) was a common year starting on Tuesday (link will display the full calendar) of the Julian calendar. Events By place Japan * 17 May - Fujiwara no Michitaka (imperial regent) dies. * 3 June: Fujiwara no ...
FSR 365Hart, T., Fazzani, L., Clark, S., 2009
Intellectual Property Law
(5th Ed.). Basingstoke, UK: Palgrave Macmillan.
* ''Hutchinson Personal Communications Ltd v. Hook Advertising Ltd (No. 2)''
996 Year 996 ( CMXCVI) was a leap year starting on Wednesday (link will display the full calendar) of the Julian calendar. Events By place Japan * February - Chotoku Incident: Fujiwara no Korechika and Takaie shoot an arrow at Retired Em ...
FSR 549Clark, R., Smyth, S., Hall, N., 2010. Intellectual Property Law in Ireland. Haywards Heath: Bloomsbury Professional. In January 1996, Mrs Justice Arden ruled that clients cannot take creative work pitched to them speculatively without a prior agreement, but that in Hook Advertising's enthusiasm to win the Rabbit deal it had effectively traded its rights to the logo and made such a preliminary deal. This ruling replaced the legal precedent set in 1928 in the Hycolite case ('' Drabble (Harold) Ltd v. Hycolite Manufacturing Co.''
928 Year 928 ( CMXXVIII) was a leap year starting on Tuesday (link will display the full calendar) of the Julian calendar. Events By place Europe * King Rudolph I loses the support of Herbert II, count of Vermandois, who controls the pr ...
44 TLR 264) that the conduct of the parties may imply a licence to use a copyright work without the need for it to be in writing.Ludlow, G.C., LeBlanc, M.A., 2000
SURVEY OF INTELLECTUAL PROPERTY PART V-COPYRIGHT & INDUSTRIAL DESIGNS
31 Ottawa Law Review 93.
Despite the legal battle, there was also an out of court settlement in which Hook Advertising received more than £1 million.


Illness

Joseph had
bipolar disorder Bipolar disorder, previously known as manic depression, is a mental disorder characterized by periods of depression and periods of abnormally elevated mood that last from days to weeks each. If the elevated mood is severe or associated with ...
, a psychiatric illness with cyclical manic and depressive episodes. He was sectioned several times between 1988 and 2002 although he has now been well and not relapsed for 18 years. During some of his manic periods he squandered money, including buying 200 FA football tickets worth over £5,000 for a match involving his favourite team Middlesbrough F.C. He then gave them all away to children he did not know outside
McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...
. He became chairman of the national Manic Depressive Fellowship charity (now Bipolar UK) during the period
Spike Milligan Terence Alan "Spike" Milligan (16 April 1918 – 27 February 2002) was an Irish actor, comedian, writer, musician, poet, and playwright. The son of an English mother and Irish father, he was born in British Raj, British Colonial India, where h ...
was patron.


SAFE (Struggle Against Financial Exploitation)

While fighting the litigation Joseph founded the group SAFE (Struggle Against Financial Exploitation). Its purpose was as a high-profile action group to demonstrate and draw attention to systemic fraud and deception by financial institutions upon unsuspecting individuals throughout the UK. SAFE caused embarrassment, with its demonstrations and creative but legal advertising campaigns and publicity stunts against
Barclays Bank Barclays () is a British multinational universal bank, headquartered in London, England. Barclays operates as two divisions, Barclays UK and Barclays International, supported by a service company, Barclays Execution Services. Barclays traces ...
, the
Bank of England The Bank of England is the central bank of the United Kingdom and the model on which most modern central banks have been based. Established in 1694 to act as the English Government's banker, and still one of the bankers for the Government of ...
, the
Treasury A treasury is either *A government department related to finance and taxation, a finance ministry. *A place or location where treasure, such as currency or precious items are kept. These can be state or royal property, church treasure or in p ...
and Downing Street. At its peak it had a membership of 2,000. One tactic was to buy shares in the banks, distribute them to aggrieved customers and then all attend
shareholder A shareholder (in the United States often referred to as stockholder) of a corporation is an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the legal own ...
's
AGM AGM or agm may refer to: Military * Air-to-ground missile, a missile designed to be launched from military aircraft * Artillery Gun Module, an air-portable self-propelled howitzer * Missile Range Instrumentation Ship (US Navy hull classification ...
s to ask awkward questions. SAFE ran mobile billboards around major UK cities with the message – "Are you being persecuted by a high street bank? We help people fight banks. Join SAFE and we'll give you a free share in your bank – you can attend its AGM with us and question the chairman in person."


Publications

The Golden Straitjacket.Autobiography of Chris Joseph is available free as an ebook and audiobook at the following link:- https://hookadvertising.co.uk/hook-book


References


External links


Hook AdvertisingMiddlesbrough Supporters Forum
* Presentation of Joseph and Hook Advertising's case at a Commons sitting, 19 January 1994 by William Powell and Frank Cook with a response by the
Economic Secretary to the Treasury The Economic Secretary to the Treasury is the sixth-most senior ministerial post in His Majesty's Treasury, after the First Lord of the Treasury, the Chancellor of the Exchequer, the Chief Secretary to the Treasury, the Paymaster-General and the ...
, Anthony Nelson
HC Deb 19 January 1994 vol 235 cc1012-20
{{DEFAULTSORT:Joseph, Chris British advertising executives English amputees English writers with disabilities Living people People educated at English Martyrs School and Sixth Form College People with bipolar disorder 1958 births