Hoodia gordonii
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''Hoodia gordonii'', also known as Bushman’s hat, is a leafless spiny succulent plant supposed to have therapeutic properties in
folk medicine Traditional medicine (also known as indigenous medicine or folk medicine) comprises medical aspects of traditional knowledge that developed over generations within the folk beliefs of various societies, including indigenous peoples, before the ...
. It grows naturally in
Botswana Botswana (, ), officially the Republic of Botswana ( tn, Lefatshe la Botswana, label= Setswana, ), is a landlocked country in Southern Africa. Botswana is topographically flat, with approximately 70 percent of its territory being the Kalaha ...
,
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. It is bounded to the south by of coastline that stretch along the Atlantic Ocean, South Atlantic and Indian Oceans; to the ...
and
Namibia Namibia (, ), officially the Republic of Namibia, is a country in Southern Africa. Its western border is the Atlantic Ocean. It shares land borders with Zambia and Angola to the north, Botswana to the east and South Africa to the south and ea ...
. The species became internationally known and threatened by collectors, after a marketing campaign falsely claimed that it was an
appetite suppressant An anorectic or anorexic is a drug which reduces appetite, resulting in lower food consumption, leading to weight loss. By contrast, an appetite stimulant is referred to as orexigenic. The term is (from the Greek ''ἀν-'' (an-) = "without" ...
for weight loss. The flowers smell like rotten meat and are pollinated mainly by flies. The indigenous
San people The San peoples (also Saan), or Bushmen, are members of various Khoe, Tuu, or Kxʼa-speaking indigenous hunter-gatherer cultures that are the first cultures of Southern Africa, and whose territories span Botswana, Namibia, Angola, Zambia ...
of the
Namib The Namib ( ; pt, Namibe) is a coastal desert in Southern Africa. The name is of Khoekhoegowab origin and means "vast place". According to the broadest definition, the Namib stretches for more than along the Atlantic coasts of Angola, Nami ...
desert call this plant ''ǁhoba'' (pronounced – the initial sound is a lateral click) is used to refer to all species of ''
Hoodia ''Hoodia'' (; known locally as "ghaap" or "bobbejaanghaap") is a genus of flowering plants in the family Apocynaceae, under the subfamily Asclepiadoideae, native to Southern Africa. One species of ''Hoodia'' in particular, ''Hoodia gordonii'', ...
''.


Potential properties

The genus became internationally known and threatened by collectors, after a marketing campaign falsely claimed that it was an appetite suppressant for weight loss. Folk medicine practitioners indigenous to Southern Africa believed the plant to be an appetite suppressant and to have other medicinal properties, such as treating
indigestion Indigestion, also known as dyspepsia or upset stomach, is a condition of impaired digestion. Symptoms may include upper abdominal fullness, heartburn, nausea, belching, or upper abdominal pain. People may also experience feeling full earlier t ...
and small
infection An infection is the invasion of tissues by pathogens, their multiplication, and the reaction of host tissues to the infectious agent and the toxins they produce. An infectious disease, also known as a transmissible disease or communicable dis ...
s. In 1977, the
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. It is bounded to the south by of coastline that stretch along the Atlantic Ocean, South Atlantic and Indian Oceans; to the ...
n Council for Scientific and Industrial Research (CSIR) isolated the ingredient in hoodia—now known as P57—which may be responsible for its putative appetite-suppressant effect, and
patent A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A ...
ed it in 1996. The CSIR then granted
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
-based
Phytopharm IXICO plc is a UK clinical research firm that provides neuroimaging and digital biomarker analytics to biopharmaceutical firms conducting clinical trials into neurological diseases such as Alzheimer’s disease (AD) and Huntington’s disease ( ...
a license, and they collaborated with the pharmaceutical company
Pfizer Pfizer Inc. ( ) is an American multinational pharmaceutical and biotechnology corporation headquartered on 42nd Street in Manhattan, New York City. The company was established in 1849 in New York by two German entrepreneurs, Charles Pfizer ...
to isolate active ingredients from the extracts and look into synthesizing them for use as an
appetite suppressant An anorectic or anorexic is a drug which reduces appetite, resulting in lower food consumption, leading to weight loss. By contrast, an appetite stimulant is referred to as orexigenic. The term is (from the Greek ''ἀν-'' (an-) = "without" ...
. Pfizer released the rights to the primary ingredient in 2002. Paul Hutson, associate professor in the
University of Wisconsin–Madison A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United Stat ...
School of Pharmacy, told the ''
Wisconsin State Journal The ''Wisconsin State Journal'' is a daily newspaper published in Madison, Wisconsin by Lee Enterprises. The newspaper, the second largest in Wisconsin, is primarily distributed in a 19 county region in south-central Wisconsin. As of September ...
'', "For Pfizer to release something dealing with obesity suggests to me that they felt there was no merit to its oral use." Pfizer states that development on P57, the active ingredient of hoodia, was stopped due to the difficulty of synthesizing it. Jasjit Bindra, lead researcher for hoodia at Pfizer, states there were indications of unwanted effects on the
liver The liver is a major organ only found in vertebrates which performs many essential biological functions such as detoxification of the organism, and the synthesis of proteins and biochemicals necessary for digestion and growth. In humans, it ...
caused by other components, which could not be easily removed from the supplement, adding, "Clearly, hoodia has a long way to go before it can earn approval from the
Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respon ...
. Until safer formulations are developed, dieters should be wary of using it."Bindra, Jasjit

''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'', April 26, 2005
In 2002, CSIR officially recognized the San tribespeople’s rights over hoodia, allowing them to take a percentage of the profits and any spin-offs resulting from the marketing of hoodia.Council for Scientific and Industrial Research (24 March 2003
The San and the CSIR announce a benefit-sharing agreement for potential anti-obesity drug.
''H. gordonii'' is a protected plant which may only be wild-harvested by individuals and the few companies which have been granted a license.Thompson, Ginger (April 1, 2003). "Twee Rivieren Journal; Bushmen Squeeze Money From a Humble Cactus". ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
''.


Research

According to a 2006 review, no published scientific evidence supported hoodia as an appetite suppressant in humans.Kathleen Doheney
"Hoodia: Lots of Hoopla, Little Science; Few studies support the promise of the South African appetite suppressant, but believers abound"
WebMD, September 6, 2006, Reviewed by Louise Chang, MD (last accessed March 24, 2007)
One review suggested that any weight loss effects from consuming hoodia dietary supplements may simply be secondary symptoms of potentially serious
adverse effect An adverse effect is an undesired harmful effect resulting from a medication or other intervention, such as surgery. An adverse effect may be termed a " side effect", when judged to be secondary to a main or therapeutic effect. The term compl ...
s that may occur from using it. The United States Federal Trade Commission recommends against the use of such diet products marketed with exaggerated claims for losing body weight through the use of dietary supplements, skin patches or creams.


Authentication

As ''H. gordonii'' and the whole genus ''Hoodia'' are threatened with extinction if international trade is not monitored, the genus is listed under
CITES CITES (shorter name for the Convention on International Trade in Endangered Species of Wild Fauna and Flora, also known as the Washington Convention) is a multilateral treaty to protect endangered plants and animals from the threats of interna ...
at Appendix II, and it is illegal to export plant material in any form from Africa without a CITES certificate being issued by proper authorities. In the USA, the
Fish and Wildlife Service The United States Fish and Wildlife Service (USFWS or FWS) is an agency within the United States Department of the Interior dedicated to the management of fish, wildlife, and natural habitats. The mission of the agency is "working with othe ...
,
United States Department of Agriculture The United States Department of Agriculture (USDA) is the federal executive department responsible for developing and executing federal laws related to farming, forestry, rural economic development, and food. It aims to meet the needs of com ...
, and
United States Customs and Border Protection United States Customs and Border Protection (CBP) is the largest federal law enforcement agency of the United States Department of Homeland Security. It is the country's primary border control organization, charged with regulating and facilit ...
regulate the importation and re-exportation of species such as ''H. gordonii''. Current U.S. laws stipulate that not only must a CITES certificate accompany shipments, but also the importers must possess a permit issued by the USDA to import terrestrial plants. A CITES re-export certificate is needed to re-export ''H. gordonii''. The primary testing methods for authenticating ''H. gordonii'' are: * HPTLC * HPLC * Microscopy /
DPI A Daytona Prototype International (DPi) was a type of sports prototype racing car developed specifically for the International Motor Sports Association's WeatherTech SportsCar Championship, as their top class of car, acting as a direct replaceme ...
* Direct assay of the active component, "P57" As of 2007, four independent labs are conducting tests to verify ''H. gordonii'' in consumer products. They are: Advanced Laboratories, Inc. in
Smithfield, North Carolina Smithfield is a town in and the county seat of Johnston County, North Carolina, United States. As of the 2010 census the population was 10,966, and in 2019 the estimated population was 12,985. Smithfield is home to the Ava Gardner Museum and ...
, Alkemist Pharmaceuticals, Chromadex Labs of
Irvine, California Irvine () is a master-planned city in South Orange County, California, United States, in the Los Angeles metropolitan area. The Irvine Company started developing the area in the 1960s and the city was formally incorporated on December 28, 197 ...
, and the
University of Mississippi The University of Mississippi ( byname Ole Miss) is a public research university that is located adjacent to Oxford, Mississippi, and has a medical center in Jackson. It is Mississippi's oldest public university and its largest by enrollment ...
. The American Herbal Products Association completed work in 2009 establishing the ''de facto'' industry standard for authentication in response to scrutiny by the Federal Trade Commission of the hoodia industry and complaints by consumers of fraudulent hoodia products being marketed.


Media coverage

The
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
reported on the ''H. gordonii'' plant in 2003. On November 21, 2004, '' 60 Minutes'' aired a report on the effectiveness of the plant as a natural appetite suppressant. The media coverage and heavy
marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
by nutritional supplement companies have created such a demand for ''Hoodia'' spp. plants that a protected status was imposed in several countries, such as
Namibia Namibia (, ), officially the Republic of Namibia, is a country in Southern Africa. Its western border is the Atlantic Ocean. It shares land borders with Zambia and Angola to the north, Botswana to the east and South Africa to the south and ea ...
. Many products claiming to contain ''Hoodia'' spp. do not actually contain the active ingredient alleged to suppress appetite. An ongoing review of hoodia pills by Alkemists Pharmaceuticals found at least half of the products advertised as containing hoodia contained none.Engelhaupt, Erika (July 9, 2006).