The AMA Gold Report Top 50, formerly known as the Honomichl Top 50, is an annual compilation of the top 50 revenue-generating marketing research firms operating in the United States. The report is published by the
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States.
The AMA was formed in from th ...
magazine, ''Marketing News''. The list was compiled by Jack Honomichl until his death in 2013 and was renamed to AMA Gold Report Top 50 after his death.
The ''Honomichl'' was a rating system developed by Jack Honomichl that "is" the
Fortune 500
The ''Fortune'' 500 is an annual list compiled and published by ''Fortune'' magazine that ranks 500 of the largest United States corporations by total revenue for their respective fiscal years. The list includes publicly held companies, along ...
list of
market research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...
firms.
Competitors include the Global Top 50 Research Organizations compiled by research press company RFL Communications, Inc.
RFL Global Top 50 Research Organizations
/ref>
References
{{reflist
External links
2009 Honomichl Top 50 Report
2013 Honomichl Top 50 Report
2013 Honomichl Top 50 Chart
Market research companies of the United States