Homepride is a British food brand owned by

Premier Foods Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, Lyons, Sharwood's, Loy ...

for prepared cooking sauces. Premier Foods also licenses the brand to

Kerry Group Kerry Group plc is a public food company headquartered in Ireland. It is quoted on the Dublin ISEQ and London stock exchanges. Given the company's origins in the co-operative movement, farmer-suppliers of the company retain a significant in ...

for the production of flour.

History

An old painted advert of Homepride, in Cambridge,_April_2008._A_McDonald's_signage_can_be_shown_in_the_background..html" ;"title="McDonald's.html" ;"title="Cambridge, April 2008. A McDonald's">Cambridge, April 2008. A McDonald's signage can be shown in the background.">McDonald's.html" ;"title="Cambridge, April 2008. A McDonald's">Cambridge, April 2008. A McDonald's signage can be shown in the background. A technological breakthrough in flour production in 1963 meant that bakers no longer needed to sift their flour. The new flour product was launched under Spillers Homepride brand. In 1974, Homepride launched a range of prepared cooking sauces. In October 1979, Spillers was acquired by Dalgety plc, after one hostile take over battle. The company's bakery business was spun off and sold to Allied Bakeries, who in January 2000, sold the flour brand to Kerry Group. Dalgety retained the brand rights for the production of prepared cooking sauces. After the brand was acquired by the Campbell Soup Company, Homepride sauces became one of the sponsors of the police procedural television series ''

The Bill ''The Bill'' is a British police procedural television series, first broadcast on ITV from 16 August 1983 until 31 August 2010. The programme originated from a one-off drama, '' Woodentop'', broadcast in August 1983. The programme focused o ...

'', when their slogan was "the one with the bag". In July 2006, the sauce brand was acquired by

Homepride Fred

Homepride uses a cartoon character named "Fred the Flour Grader" as part of its marketing. Fred was created by the Geers Gross advertising agency in 1964. Since 1965, the company has used the advertising slogan "Because graded grains make finer flour", employing such voice over artists as

John Le Mesurier John Le Mesurier (, born John Elton Le Mesurier Halliley; 5 April 191215 November 1983) was an English actor. He is perhaps best remembered for his comedic role as Sergeant Arthur Wilson in the BBC television situation c ...

and Richard Briers . In March 2014, Premier Foods brought back the iconic Fred character in a new advert for television, to advertise its range of cooking sauces.

References

External links

Homepride sauces

Homepride flour
{{portal bar, Food Brand name condiments Kerry Group Premier Foods brands Flour Food brands of the United Kingdom