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Hollywood Life is an American digital media brand launched in 2009 by magazine editor Bonnie Fuller. The site covers celebrity, fashion, beauty, women issues, and entertainment news. It also airs award shows and other pop culture events.


History

Hollywood Life was launched in 2009 as part of
Penske Media Corporation Penske Media Corporation (PMC) () is an American digital media, publishing, and information services company based in Los Angeles and New York City. It publishes more than 20 digital and print brands, including '' Variety'', '' Rolling Stone'' ...
by magazine editor Bonnie Fuller, who is the former editor of the magazines ''
Cosmopolitan Cosmopolitan may refer to: Food and drink * Cosmopolitan (cocktail), also known as a "Cosmo" History * Rootless cosmopolitan, a Soviet derogatory epithet during Joseph Stalin's anti-Semitic campaign of 1949–1953 Hotels and resorts * Cosmopoli ...
'', '' Glamour'', and ''
Us Weekly ''Us Weekly'' is a weekly celebrity and entertainment magazine based in New York City. ''Us Weekly'' was founded in 1977 by The New York Times Company, who sold it in 1980. It was acquired by Wenner Media in 1986, and sold to American Media Inc ...
''. It began as a placeholder website and
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
channel to cover news related to Hollywood. The website began airing a weekly podcast in January 2015, hosted by editor-in-chief Bonnie Fuller, which includes discussion, debate, celebrity interviews and exclusives on celebrity news. In June 2015, Hollywood Life and New York City television station
WPIX WPIX (channel 11) is a television station in New York City. Owned by Mission Broadcasting, it is operated under a local marketing agreement (LMA) by Nexstar Media Group, making it a ''de facto'' owned-and-operated station and flagship of ...
(then owned by
Tribune Broadcasting Tribune Broadcasting Company, LLC was an American media company which operated as a subsidiary of Tribune Media, a media conglomerate based in Chicago, Illinois. The group owned and operated television and radio stations throughout the United St ...
) announced a content and cross-promotional partnership across all platforms. As part of the collaboration, Hollywood Life now provides WPIX with entertainment content on-air during the station's newscasts and on its website, PIX11.com. By 2016, the site received between 20 and 35 million unique monthly visitors, publishing 650 posts per week with 70 percent of its audience coming from mobile. The site launched an annual Beauty Awards in 2018 and Fitness & Wellness Awards in 2019. It also has a GenNext Award given to women who have made accomplishments in their respective careers. In 2021, Fuller purchased full ownership of the brand back from Penske Media.


Hollywood Style Awards

Since 2003, Hollywood Life has hosted the Hollywood Style Awards, to recognize "style contributions to the Hollywood aesthetic scene."


References


External links

* Internet properties established in 2009 Penske Media Corporation {{entertainment-website-stub