Hollywood Chewing Gum is a brand of French
chewing gum
Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/ plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its t ...
belonging to the group
Mondelēz International
Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...
since 2012.
History
The first published advertisement for the brand appears in 1958, and the first television advertisement in 1968. The slogan ''Fraîcheur de Vivre'' ("Freshness of life") was coined in 1972 by Jean Verrecchia, based on the concepts of youth, freedom, and freshness.
In 1986, a sugar-free variation called ''Hollywood Light'' was launched, followed by ''Hollywood Blancheur'' ("Hollywood Whitener") in 2001.
External links
Official website
Chewing gum
Mondelez International brands
French brands
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